Adriana França

Adriana frança

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location of Adriana FrançaRio de Janeiro, Rio de Janeiro, Brazil
Phone number of Adriana França+91 xxxx xxxxx
Followers of Adriana França2000 followers
  • Timeline

    Feb 2007 - Feb 2010

    Portuguese Teacher

    Caetano Primary and Secondary School
    Aug 2008 - Sept 2009

    Teacher

    Promove College
    Sept 2010 - Aug 2012

    European Portuguese Language Teacher

    Agata Calvo Latin Languages
    Jan 2011 - Aug 2012

    Brazilian Portuguese teacher

    Lasc Solidarity
    Sept 2011 - Aug 2012

    Brazilian Portuguese teacher

    Sandford Language Institute
    Sept 2011 - Aug 2012

    Reviewer and Proofreader

    SimulTrans
    Oct 2012 - May 2013

    Translator/Proofreader

    All Tasks
    Nov 2012 - Jul 2013

    Translator

    Alpha Language Consulting
    Jul 2013 - Sept 2020

    Senior Account Manager/Team Lead

    Booking.com
    Belo Horizonte, Minas Gerais, Brasil
    Jun 2021 - Aug 2021

    Account Manager Key Account

    Take Blip
    Current Company
    Sept 2021 - now

    Account Director

    LinkedIn
  • About me

    Account Director - Passionate about help[in]g people and businesses grow/Allyship Lead Women@LinkedIn

  • Education

    • Universidade federal de ouro preto

      2000 - 2004
      Portuguese language teaching portuguese language and literature
    • Universidade federal de minas gerais / ufmg

      2005 - 2008
      Master's degree linguistics
  • Experience

    • Caetano primary and secondary school

      Feb 2007 - Feb 2010
      Portuguese teacher
    • Promove college

      Aug 2008 - Sept 2009
      Teacher
    • Agata calvo latin languages

      Sept 2010 - Aug 2012
      European portuguese language teacher

      Teaching European Portuguese Language for business.

    • Lasc solidarity

      Jan 2011 - Aug 2012
      Brazilian portuguese teacher
    • Sandford language institute

      Sept 2011 - Aug 2012
      Brazilian portuguese teacher
    • Simultrans

      Sept 2011 - Aug 2012
      Reviewer and proofreader

      Reviewed translations to ensure that the terminology accurately reflected the contents of the glossary, the industry customs, and the expectations of the target customers. Proofreading of materials to ensure complete, correct, natural, and consistent translations.

    • All tasks

      Oct 2012 - May 2013
      Translator/proofreader
    • Alpha language consulting

      Nov 2012 - Jul 2013
      Translator

      Translation, reviewing and proofreading of materials and documents of diverse areas, such as tourism & hospitality, marketing, legal, medicine, tech, etc.

    • Booking.com

      Jul 2013 - Sept 2020

      Managed the commercial operations in Minas Gerais and Centro-Oeste regions and led the account manager and account executive teams.- Managed the expansion process in the region and created strategies to achieve sales targets.- Developed and delivered training, actively coached and mentored the team to assure professional development.- Monitored results and key indicators like revenue, booked and stayed bookings, product implementation and SLAs.- Successfully managed internal projects.- Coordinated and led the National Webinar Project to 1,200 partners. Goal: Increase their knowledge on company tools and resources to increase revenue and its implementation. It achieved an average satisfaction rate of 88%- Developed a training program for new hires in the commercial department that was adopted in most offices in Brazil, with high engagement and satisfaction rates. Show less Supported the strategy for hotel availability and pricing, as well as acquisition, within cities in Minas Gerais and Centro-Oeste.- Promoted the company’s brand and its online services to hotels though personal visitation and online meetings.- Created strategies for area coverage and overachieving sales quota.- Managed and delivered projects to train and empower partners (webinars).- Created and organized events and workshops to engage partners and strengthen business relationship.- Kept a close relationship with clients to provide support and advise on demand, availability, pricing, cancellations rates, competition;- Increased by 600% the adoption of two key products in less than a year in the Serra do Cipó region, through establishing a trust relationship with partners and offering high level account management. Show less Supported the business and operations in increasing its effectiveness through the proper use PT-BR language in both front-end and back-end, email marketing, sales, apps and so on.- Managed a team of +70 translators and quality monitors, providing regular feedback to ensure quality and consistency.- Aligned team’s goals with business objectives and plan/develop interdepartmental projects.- Developed and delivered trainings to educate stakeholders on how to work with the localization department and its benefits to partners.- Supported marketing strategy providing feedback for Social Media, on/offline channels.- Assisted with localization projects as data collection and analysis to optimize the effectiveness of the website and applications.- Liaised with stakeholders (especially commercial, credit control and customer service departments) to make content and translations locally relevant, with the appropriate tone of voice, and in line with those departments’ strategies.- Assisted with localization projects as data collection and analysis to optimize the effectiveness of the website, as well as A/B tests. and SEO.- Developed and maintained glossary and style guide.- Idealized global language quality-survey project exclusively for accommodation partners - first global initiative to start collecting data on how partners perceived copy in the Booking.com’s back end system.- Primary point of contact for the global Branding department in Brazil to ensure offline marketing campaigns had the appropriate tone of voice and appeal for the Brazilian public. - Implemented the first translation quality-check system for PT-BR Language Specialists. Show less

      • Senior Account Manager/Team Lead

        Oct 2019 - Sept 2020
      • Hotels Account Manager

        Mar 2016 - Sept 2019
      • Language/Localization Specialist

        Jul 2013 - Mar 2016
    • Take blip

      Jun 2021 - Aug 2021
      Account manager key account

      Managed a portfolio of strategic accounts, developing and implementing plans to maximize satisfaction and revenue growth;Identified and deeply understood customer needs and objectives to offer personalized solutions that added value to business;Built solid relationships with key stakeholders, including C-Level executives;Managed and collaborated with internal teams to ensure consistent delivery of high-quality solutions and services;Developed upsell and cross-sell strategies to expand company's presence within strategic accounts in a consistent and healthy manner;Closely monitored account performance, analyzing key metrics and identifying areas for improvement to ensure ongoing client success. Show less

    • Linkedin

      Sept 2021 - now
      Account director

      - Execute contract renewals that maximize contract value while protecting and enhancing the customer relationship - Own, drive and manage the renewal process for a high volume of customers - Identify customer requirements, uncover roadblocks, and demonstrate strong account management capabilities to drive renewal to on-time closure - Identify new opportunities for growth to increase Share of Wallet with Linkedin´s Hiring and Learning solutions - Provide executive management with complete visibility to renewals and solicit executive involvement as required - Communicate risk clearly and take the lead in developing resolution strategies - Accurately maintain a quarterly forecast of renewals in my territory Show less

  • Licenses & Certifications

    • Psychological safety: clear blocks to innovation, collaboration, and risk-taking

      Linkedin
      May 2023
      View certificate certificate