Alexandra Șarpe

Experience

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  Librariile Humanitas

  May 2011 - Nov 2012

  Bookseller

  Responsabilities:• Identifying and assessing client needs, knowing all the necessary information related to all the selling products (books, movies and music);• Checking stock & shelf filling;• Creating displays;Achievements :• Working in a team, time management; • Developing social skill; • Learning visual merchandising;

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  Elite Art Gallery

  Nov 2012 - Dec 2013

  PR Specialist

  Responsabilities:• Event planning for art exhibition;• Identifying new artists;• Facilitating a continuous flow of information between clients and gallery;• Content creator for the website;• Sourcing sponsorship opportunities;• Providing help for artists in curating exhibitions;

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  Fusion by Cernei

  Feb 2014 - Dec 2014

  PR Specialist

  Responsibilities:• Supervising the editorial and visual content of all types of communication (print, A/V or any other kind) in order to maintain the coherence of brand’s image and message;• Creating content for social media purposes; • Studying trends in decorating shop windows;• Styling and photo shooting for the fashion collections;• VIP endorsementAchievements :• Working with professional photographers;• Understanding the Romanian fashion market;

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  Meșteshukar ButiQ

  Jan 2015 - May 2021

  Visual Curator and PR

  Featured by New York Times as one of the best gifts shops in Bucharest.Opening the first shop in Romania with Roma handcrafted products in collaboration with international and local designers. Responsibilities:• Planning and overseeing the implementation of all PR plans and actions;• Curating product exhibition for local and international fairs (Vienna Design Week, Romanian Design Week);• Providing editorial content for media channels;• Creating design concepts for internal and external events;• Supervising the editorial and visual content of all types of communication (print, A/V or any other kind) in order to maintain the coherence of brand’s image and message;• Styling and photo shooting for the store and products;• Consulting with designers and Roma artisans in the development of new products for the store;• Content creator for the MBQ blog; Show less

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  Editura Corint

  Nov 2016 - Aug 2017

  Public Relations Manager

  • Developing press kit materials for media outlets, including press releases, images, feature articles for every new book release;• Evaluation reports and communication analyses for every released book;• Media relations;• Initializing and managing all the media partnerships and collaborations (TV channels, radio stations etc.);EVENTS:• organizing book launches and any other related events;• coordinating the participation in national & international book fairs and other specialized events; Show less

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  Editura Vellant

  Aug 2017 - Mar 2022

  PR & Children's Book Editor

  • Developing press kit materials for media outlets, including press releases, images, feature articles for every book release and event;• Working closely with authors to plan publicity and marketing campaigns, set up book events, and pitch interviews and features to all types of media outlet;• Keeping the content on social media updated;• Reading and reviewing children books; • Staging the production (copyediting, layout and design, electronic production, manufacturing, and promotion) for children books collection; Show less

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  Grupul Editorial Art

  Mar 2022 - now

  Marketing And Public Relations Specialist

  I create and curate engaging content that inspires children to fall in love with reading — from newsletters and book campaigns to playful, imaginative projects. I enjoy blending books with unexpected elements like food, tarot, or fashion, and I write about these whimsical intersections. I work with the Edrone platform to create personalized newsletters and also write blog articles that connect books with real-life themes and curiosity-driven topics.🏆 PR Award Winner 2022 – Silver Award for Excellence for the project “Holiday Reading Map”Inspired by Saint Augustine’s quote “The world is a book and those who do not travel read only one page,” I developed an interactive literary map designed as a summer reading adventure for children. Using the Arthur Publishing House portfolio, we crafted a journey through the most captivating stories, turning books into travel destinations and reading into a joyful habit. Show less