Experience

• 

  The hive backpackers hostel

  Jan 2009 - Apr 2009

  General hostel staff
• 

  Singapore armed forces (saf)

  Jun 2010 - now

  Infantry officer, bn 2ic, maj (ns)

  Graduated from Officer Cadet School, attaining Sword of Merit (SOM) and Best in Knowledge.Graduated from Battalion Tactics Course, 2017 (BTC NS Excellence Award Recipient – Top 30%, Cohort) & Company Tactics Course, 2010.Graduated from GKSCSC (Goh Keng Swee Command Staff College), 2023.

• 

  Asher associates pte ltd

  Feb 2011 - Jun 2011

  Human resource search consultant assistant

  Identified specfic personnel needs, workforce planning strategies, and search assignments based on client’s needs.Performed various successful cold-calling and telephone interviews to source for potential candidates and business lead generation from companies.Led and co-developed the company’s website from scatch. Succesfully incorporated a systematic way of assorting candidates for a more efficient way of referencing.

• 

  Kimberley pastoral pte ltd

  May 2013 - Aug 2013

  Business development and marketing intern

  Assisted in developing the sales and marketing services to support the company’s international exports functions in Australia and Singapore.Generated evaluation reports on the existing cattle operations of Yeeda Pastoral Company, Australia.Assisted in crafting a marketing plan to optimize international sales efforts.Co-developed the brand salience and positioning of the company locally and abroad.

• 

  Uob-smu asian enterprise institute

  Oct 2013 - Mar 2014

  Student consultant

  Successfully completed a group-consulting project for a local SME. Consulted on areas of market research, branding and strategy planning.Developed broad and in-depth market insights for client’s target segments through in-depth primary and secondary market research.Crafted multiple branding portfolios to meet client’s ask for proposed project across multiple timelines.Established price points as part of mapping the business strategy for the client's commercial venture.

• 

  Sapientnitro

  Jul 2014 - Sept 2014

  Account team intern (client services)

  Delivered consumer insights and competitor reviews for pitches that secured 2 major accounts.Collaborated with global teams from Sapient USA and India to perform market analysis on projects.Proposed strategies to suggest tactical changes as according to market and client requirements.Managed team projects’ schedules and coordinate preparation for internal status meetings.

• 

  Factory 1611

  Jan 2015 - May 2015

  Business and marketing intern

  Co-analyzed and surveyed market field and conducted content development for several projects.Established strategy direction and development in branding and marketing efforts for 6 projects.Managed advertising efforts via Youtube with more than 30% increase in video views as compared to the previous year.

• 

  Singapore press holdings

  Sept 2015 - Mar 2022

  Product lead for The Business Times.Developed new and exciting products and features for The Business Times that included crafting product and go-to-market strategies, product roadmaps and managing product life-cycles.Conducted various user discovery sessions to identify user pain points and problems.Rolled out feature improvements through experiments, A/B tests and utilised data analytics to increase engagement and subscriptions.Pioneered the revamp of The Business Times app from start to launch in 2020, improving DAU/MAU and engagement rates.Relaunched BT's startup vertical, Garage from start to launch. Awarded as Best Digital Startup (Gold) at Digital Media Asia Awards 2019, WAN-IFRA. bt.sg/garageOversaw the implementation of machine learning tools (personalisation and content recommendation) to drive key business outcomes. Show less

  • Product Manager, Digital Media Products

    Oct 2018 - Mar 2022

  • Assistant Manager, Solutions Strategy and Planning

    Jan 2017 - Oct 2018

  • Business Development Executive (Sales Strategy & Planning, SPH Digital)

    Sept 2015 - Dec 2016
• 

  Dbs bank

  Apr 2022 - now

  Digital product manager, regional cognitive banking & martech

  Using predictive analysis and AI/ML to build hyper-personalised digital banking experiences and nudges.