Experience

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  E.sun financial holding company, ltd.

  Jul 2014 - Jul 2016

  Assistant manager

  Digital marketing-Planned digital marketing of customer acquisition for personal banking commodity-Manipulated Facebook and google adwords to Improved the performance of digital advertising Digital analysis -Analyzed customers’ online behavior to obtain their profile and customer insight by GA -Analyzed online applying process and found out breakpoints Data mining-Applied big data to group customers by multi-dimension and discovered customers' value

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  Cathay united bank

  Aug 2016 - Jan 2022

  Assistant manager

  Digital marketing structure planning and optimizing-Build digital marketing structure for whole business group and improve digital capability-Optimize the interactive promotion advertisements system to different customers according to customer intent and behavior and improve application rate Digital marketing-Plan digital marketing of customer acquisition for personal banking commodity-Cooperate with traditional media agents to acquire customers for new products -Manipulate Facebook ads and Google adwords to Improve the performance of digital advertising Digital analysis -Analyze customers’ online behavior to obtain their profile and customer insight -Analyze online applying process and found out breakpoints Show less

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  安聯投資

  Feb 2022 - now

  Assistant vice president