
Timeline
About me
Accelerating Sales in FMCG and Enterprise Markets with Data-Driven Approaches and empowering brands and businesses with tailored FMCG and Enterprise Sales Tactics
Education
Mount st. mary's
1989 - 2001Commerce commerce with mathematicsDelhi university
2001 - 2004Bachelor of arts (b.a.) economicsActivities and Societies: Debating, Declamation, Cricket,Tennis Bachelors in Economics
Xavier institute of management(xim bhubaneswar)
2011 - 2012Executive program for working professionals general management 5.27/8.0Activities and Societies: Marketing Club, Elocution and Public Speaking, Presiding over the Placement Committee of Executive Management Professionals. Executive Program in General Management covering Marketing, Operations, HR, OB, Finance, and I.T, Grooming and Honing experienced professionals with more than 5+ years of industry exposure to get a head start in a managerial cadre without taking a break in their careers. Also enable people to progress from an Individual Contributor to a Managerial Role.
Xavier institute of management(xim bhubaneswar)
2011 -Executive mba business administration and management, generalIndian institute of foreign trade
2012 - 2014Executive pgdm marketing 3.50/4.33Activities and Societies: Marketing, Sales and Distribution Management, International Business Management, E- Commerce Vertical Specialisation PGDM in Marketing
Annamalai university
2005 - 2007Master of arts (m.a.) marketing/marketing management, general 55.20Activities and Societies: Marketing, Place com Services A distance learning program which enables students to get a theoretical orientation in the discipline of marketing over a span of 2 years and makes them acquainted with the concepts of Marketing, Sales and Distribution, Advertising, and Brand Management. The usual facets of Marketing also demand a practical approach and hence this program provides an industry dissertation
Quantic school of business and technology
2024 - 2025Master of business administration - mba marketing/marketing management, generalGot a 100% scholarship for tuition fee from Quantic School of Business and Technology for the International Cohort Class of August 2025
Experience
Marico limited
Sept 2004 - Mar 2007Territory sales officerManaging Sales and Distribution for the entire range of Marico Products across North India region primarily wholesale and retail
Kellogg company
Jan 2008 - May 2009Key account executiveFirst Hire in the North India Organised Trade team, Managed regional as well as National Level Key Accounts.Negotiating TOTFinalising JBPNPD ListingAttending Conferences
L'oréal
May 2009 - Mar 2012Area sales managerI took over the role of an Area Sales Manager for Modern Trade Business for the Delhi Region including parts of Rajasthan and Punjab where Cash and Carry outlets were present.My roles and responsibilities here included:1. Modern Trade Operations and Sales2. Distributor Management2. Managing a team of 150+ FF comprising of Beauty Advisors,Promoters, and Merchandisers including 8 BDE'S on company payrollsIn the latter half of my stint i managed the Traditional Trade or GT Business for a part of Delhi NCR.I managed a business of 5.5 crores per month across wholesale and retail.The business grew by 52% in the FY 2009-2010 and by 24% in GT in 2011-2012 Show less
Adidas
Apr 2012 - Jul 2014Sales managerAs a Manager Sales for the Key Accounts and E Commerce verticals reporting into the National Head for Multi brand Channels1. Managed sales in Key Accounts, Hypermarkets, and E Commerce Verticals in the Multi branded Channel. I lead a team of 1 Manager and 3 Assistant Managers and 2 executives and a fleet on the street of 60+ people.2. TOT Negotiations and review, & Joint Business Planning, 3. Category Expansion and Growth,Planning and Executing Investments4. Managing a T/O of 150+ Crores5. Strategic Discussions with major accounts like Shoppers Stop, Lifestyle, Reliance, Flipkart, Jabong, Myntra, Walmart, Metro Cash and Carry. 6. Responsible for P&L Management7. Visibility and SIS Merchandising & Store Projects8. Legal Compliance & ContractsHighlights:Consolidated the Key Accounts and E Commerce Business managing a total turnover of INR 150 crores per annum.Achieved a growth rate CAGR 34% over 2011 for the vertical. Show less
Advance group of companies
Jan 2015 - Feb 2016Business development managerBusiness Development Manager for India and Global Exports for Countries like Bangladesh and Nepal, Sri Lanka, Also managed GCC Countries like UAE, Oman, Saudi Arabia and Qatar
Gsk consumer healthcare india
Mar 2016 - Dec 2016Key account managerKey Account Sales Manager for the North Region managing all large retail format outlets, Managing Key Accounts for Apollo Pharmacy and Vishal MM, Visibility, TOT Negotiations, SKU level, category level planning, JBP with top accounts
Compro technologies
Dec 2017 - Oct 2019Sales account managerMy role involves managing Sales and Business Development for the North Region across the entire portfolio of Salesforce products such as Sales, Service, Marketing, Analytics. I work across industries and segments such as Real Estate, Aviation, Hospitality,Healthcare, Financial Services, Education and Professional ServicesI am in an Individual contributor role and manage a business of roughly USD $0.6 Million per annum in terms of license toplineManaged a team of 4 People consisting of 2 sales managers, 1 inside sales representative and 1 marketing manager responsible for delivering outbound campaigns. Show less
Wework india
Oct 2019 - Jul 2020Enterprise sales directorEnterprise Sales Head for the Delhi NCR region managing 6 sites and an equal amount of virtual office addresses as well as the managed office space business. Also sold bare-shell spaces to fully customise and design it as per the requirements
Quadrafort technologies
Sept 2020 - Feb 2022Account manager enterprise salesYellow.ai
Feb 2022 - Jan 2023Senior manager enterprise salesResponsible for Large Account Enterprise Sales for the FMCG, CPG, and Retail customers guiding them on their CPAAS strategy to increase lead conversion and NPS, CSAT ScoreManaged and mentored a team of 4 sales managers and 1 inside sales head in addition to 2 inside sales executives responsible for bringing in leads and prospecting and qualifying
Brandintellé
Jan 2024 - Apr 2024Enterprise sales specialistEnterprise Sales for a Marketing Operations Automation Organisation, Charting GTM Strategy, Sales Processes, Important Strategy Making
Licenses & Certifications
Kam leadership and excellence training
Adidas groupMay 2013Digital marketing certification for working professionals
TechstackDec 2021Program in artificial intelligence and digital transformation based on ai
Mba power: innovare alla ricerca del proprio purposeMar 2024Ai skills and transformation
Mba power: innovare alla ricerca del proprio purposeMar 2024- View certificate
Toggl hire general sales certificate
Toggl hireApr 2024 - View certificate
Toggl hire sales analytics certificate
Toggl hireApr 2024
Honors & Awards
- Awarded to Vaarunn BakshiiBest Area Sales Manager L'Oreal India Private Limited Dec 2010 Chosen as the Best Area Sales Manager out of 15 ASM's in Modern trade for delivering highest Numbers in the Modern Trade on targetvs achievement and a stellar growth of 52% YOY
Volunteer Experience
Organised Courses
Issued by Art of living on Dec 2010Associated with Vaarunn Bakshii
Languages
- frFrench, punjabi,
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