Experience

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  Enterprise rent-a-car

  Jan 2002 - Jan 2005

  Branch manager

  Enterprise Rent-a-Car is the world’s largest car rental company with over 95,000 employees, 1.9 million vehicles in the fleet and revenue of over US$20 billion (making it one of the largest privately held companies in the United States). My time with Enterprise started on their Graduate Management Training Programme and was followed by rapid promotion and Management positions at various locations in East Anglia. This included management of the Norwich branch, which under my management grew to become Europe’s largest branch (by fleet number). With responsibility for 25 staff and all facets of the business, Enterprise provided invaluable general management experience. Show less

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  The guiding company

  Jan 2006 - Jan 2007

  Sales & marketing manager

  Providing guided walks and heli-hikes on the Franz Josef Glacier, The Guiding Company offered an unbelievable experience in one of New Zealand’s most stunning locations. Key work undertaken included a full re-brand of the company, shifting the brand message and communicating a more defined product. Along with the introduction of a new channel management and marketing strategy, the re-brand was met with success and resulted in revenue growth of over 20%. The role also included staff responsibility for customer service personnel and the expanded retail outlet. Show less

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  Pacific horizon motorhomes

  Feb 2008 - Jun 2012

  Sales & marketing manager

  Pacific Horizon Motorhomes was one of the largest family owned motorhome rental companies in New Zealand, operating a fleet of over 300 motorhomes and employing 70 staff across 4 nationwide locations. As a Senior Manager and Board Member my role was to formulate, develop and lead the strategic marketing direction of the company and develop the brand proposition. International distribution was increased and the development of a digital strategy was successful in growing direct business and increasing brand awareness. Staff management responsibilities included the European based representation, Online Management, Optimisation Management and the multiple award winning Contact Centre (Travel & Transport Sector Winner, National CRM Awards 2008, 2009 and 2010. Silver Supreme Winner 2010). Show less

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  Skyline enterprises

  Jun 2012 - Feb 2016

  A specialised role focused on the design, development and deployment of systems (including point-of-sale) for all national and international operations of Skyline Enterprises. More specifically, the role was focused on new methods of customer engagement and increasing brand loyalty through the development of a customer centric framework which incorporated digital innovation and customer journey based brand engagement. Other responsibilities included selected digital projects and the marketing of the Totally Tourism portfolio of products (The Helicopter Line, Glacier Helicopters, Challenge Rafting, Harris Mountains Heli-Ski, Mitre Peak Cruises, Milford Sound Scenic Flights, Wanaka Flightseeing & Queenstown Combos). Show less Skyline Enterprises is home to some of the most well known brands in New Zealand tourism and has interests in: gondola, luge and restaurant properties; aviation (both fixed wing and helicopter); accommodation; casino and entertainment; outdoor adventure activities; property and tourism information centres. Overseas, Skyline has luge operations in Canada, Singapore and South Korea. With sales, marketing and brand management responsibility for all national and international Skyline businesses, the role was focused on attracting, retaining and satisfying over 3 million guests annually. Staff responsibilities included management of the Digital Marketing Team (successfully achieving triple digit growth) as well as the tourism information centre JV operation. Show less

  • Marketing Project Manager

    Aug 2015 - Feb 2016

  • Group Manager Sales & Marketing

    Jun 2012 - Aug 2015
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  Zenitec

  Mar 2016 - Sept 2017

  Sales & marketing manager

  Zenitec designs and manufactures a range of diverse products in multiple industries. The Clogger brand provides chainsaw protective clothing to the Arboriculture and Forestry Industries, including specialist fire resistant garments for use in high-risk situations. Harvestwear is New Zealand's leading and largest range of fruit-picking equipment for the Agriculture Industry. Nortec Medical is the home to a range of medical slings for use in care homes and hospitals. With overall responsibility for worldwide sales & marketing strategy, the role lead an expert team of professionals, developing brands and products which are sold throughout Australasia, Europe, North America and Asia. Of particular note was the successful launch of Clogger in North America, quickly establishing the brand as a favourite among arboriculture professionals. Show less

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  Glg (gerson lehrman group)

  May 2017 - now

  Council member

  Provision of independent, ad-hoc consultation services for private equity firms, research groups and corporations. Specialist areas include tourism, rental vehicle operations, brand and marketing strategy development.

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  Vetsouth

  Oct 2017 - Mar 2019

  Strategic marketing manager

  VetSouth (VetNZ) owns and operates one of the largest networks of veterinarian practices in New Zealand, along with a number of distribution and wholesale pharmaceutical companies in Australasia, taking a leading role in the import and distribution of veterinary pharmaceuticals. The role was primarily concerned with positioning VetSouth for future growth through the implementation of customer focused strategies and brand repositioning work, with a special focus on developing a purpose driven culture and the introduction of the ‘Here For Good’ framework. Show less

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  Atticus road

  Apr 2019 - now

  Managing director

  Atticus Road is an ensemble of experts who specialise in engagement, branding and strategy. We do this by speaking with customers, by developing brands, by developing culture and by developing marketing. We speak to customers through marketing, through sales strategies, through training and service delivery. We listen to customers through research and analysis. We map customer journeys and develop opportunities. We'll help you find your voice and make sure customers hear it.

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  The pantry (south alive ltd)

  Jul 2020 - Aug 2021

  Director

  The Pantry exists to nourish the spirit of generosity and well being in the community. As a specialty food, grocery store and cafe, it is designed to help fund the South Alive Charity and their community projects.

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  Business mentors new zealand

  Jan 2022 - now

  Business mentor

  Business Mentors New Zealand is the only independent national business mentoring service provider to the small business sector in New Zealand. As a business mentor, I provide business support and mentorship to NZ startups and small businesses.

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  Apraxia kids

  Mar 2023 - now

  Director

  Apraxia Kids is the leading nonprofit that strengthens the support systems in the lives of children with apraxia of speech by educating professionals and families; facilitating community engagement and outreach; and investing in the future through advocacy and research.

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  Yrless limited

  Jul 2023 - now

  Advisory board member

  Yrless is a Southland based ISP, offering a range of internet services and dedicated to providing world-class internet to homes and businesses throughout the lower South Island, specialising in making rural broadband as fast as reliable as in the City.