Lucas Ferrer

Lucas ferrer

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location of Lucas FerrerWinter Park, Florida, United States
Phone number of Lucas Ferrer+91 xxxx xxxxx
Followers of Lucas Ferrer969 followers
  • Timeline

    Jul 2005 - Dec 2011

    Entertainment Industry

    Various
    Mar 2006 - Jul 2008

    Marketing Manager

    The Blue Rose/ CMA Companies
    Oct 2008 - Jul 2009

    Production/Marketing Manager

    Springtree Productions
    Sept 2009 - Sept 2010

    Marketing Research Manager

    Quorum LLC
    Current Company
    Oct 2011 - now

    Digital Marketing Strategist

    Hit Or Click Marketing
    Jan 2014 - Feb 2015

    Senior SEO Analyst

    TravelClick
    Feb 2015 - Jul 2016

    SEO Specialist

    Thrive Internet Marketing TX
    Jul 2016 - Jun 2017

    VP of Digital Marketing

    My House Fitness
  • About me

    Digital Marketing Entrepreneur

  • Education

    • Climer school of real estate

      2007 - 2007
      Florida real estate licensee real estate
    • Southeastern university

      2001 - 2005
      Bs marketing

      Activities and Societies: Phi Beta Lambda, Baseball Team, Soccer Team, Yearbook

    • Full sail university

      -
      Master's degree internet marketing 3.6

      Advanced Search Engine Optimization (SEO)Advanced Web AnalyticsInternet Public RelationsBrand DevelopmentWebsite Usability TestingE-mail Marketing

    • University of central florida

      2000 - 2001
  • Experience

    • Various

      Jul 2005 - Dec 2011
      Entertainment industry

      Creative Assistant- Jemica Enterprises Inc. (2005-2007)Production Assistant- "Eres” (Pilot) Spanish Soap Opera (2008)Executive Assistant- VH1-Real and Chance: The Legend Hunters (2010)Production Assistant- MSN- Best of Miami Webisodes (2010)Undercover Agent- Motion Picture Association of America (2010-2011)

    • The blue rose/ cma companies

      Mar 2006 - Jul 2008
      Marketing manager

      Ensured strategic advertising and marketing. Developed marketing strategies that lead to over $100 Million in sales in opening weekend.Maintained and promoted inter-department cooperation between Web services and marketing for creating buyer follow-up systems. Created innovative marketing strategies such as marketing plans, project analysis, and demographic research to fulfill marketing needs. Responsible for preparing and submitting marketing reports and analysis to company officials, owners and developers.Mananged CRM database and lead disbursement.Managed/Coached team of sales professionals.Used Google analytics to determine most effective marketing solutions.Managed team of sales professionals. Show less

    • Springtree productions

      Oct 2008 - Jul 2009
      Production/marketing manager

      Responsible for the coordination, management, and successful implementation of events and activities with attendance as high as 8,000. Created sophisticated production and audio designs for shows, concerts and events.Updated and managed production rental website using HTML and was responsible for increasing website traffic 68% in three months using Search Engine Optimization (SEO) Generated an increase of 20% revenue in six months.Developed and maintained professional relationships with artists, patrons and customers Show less

    • Quorum llc

      Sept 2009 - Sept 2010
      Marketing research manager

      Managed small team of employees.Explored Google Analytics to determine best strategies for future sales efforts.Created competitive analysis to establish potential growth opportunities.Presented reports to upper management.

    • Hit or click marketing

      Oct 2011 - now
      Digital marketing strategist

      -Employ strategies for organic lead generation and PPC campaigns-Determine back-linking opportunities-Implementation of on and off site SEO (search engine optimization) as well as utilizing analytical software to track effectiveness of marketing methods. -Prepare social media plans to engage and effectively communicate with customers-Manage web design and page layouts to maximize lead generation and prospect retention.-Manage E-mail marketing campaignsClient Highlights:Assessment Technologies: SEO and Paid Ad Management -Increased organic traffic 119% in 8 months (compared to previous year)-Increased organic traffic conversions 186% in 8 months (compared to previous year)-Increased organic keyword rankings 45% in 8 monthsCrossFit Saved: SEO and page copy-Increased organic visibility 285% in 3 monthsDoglando- SEO and page copy-1st page Google ranking for over 10 non-branded keywordsSpringtree Media Group- Website Architecture & A/B testing-Increased customer inquiries an average of 600%Sunshine State Sports Club- SEO-Increased revenue over 25% in two months1822 Fitness- SEO-Increased organic visits over 45% within two months Show less

    • Travelclick

      Jan 2014 - Feb 2015
      Senior seo analyst

      Provide keyword research, copy optimization, on-page and off-page search engine optimization, social media optimization and linking strategies – to drive traffic and increase the visibility of client websites in all relevant search engines.- Audit client websites and provide actionable strategic recommendations, to ensure maximum search engine visibility and traffic conversion.- Track and report on website performance metrics utilizing Google Analytics, Urchin, and additional SEO reporting and measurement platforms.- Research search engine algorithms and techniques to stay current on SEO trends and best practices, and apply knowledge to all client deliverables.- Partner with the copywriting team, production team, account management team, project management team and other internal partners, to ensure holistic development and implementation of SEO projects.- Interact directly with clients through both written and spoken communication, displaying knowledgeable confidence and skilled expertise. Show less

    • Thrive internet marketing tx

      Feb 2015 - Jul 2016
      Seo specialist

      -Develop SEO strategies and oversee the day-to-day management of SEO initiatives-Audit sites on on-going basis and pro-actively offer recommendations for improving performance-Develop and manage link-building, content creation and blogger out-reach strategies-Create new on-site content as well as content for partners and blogger outreach initiatives-Track, analyze and report organic search performance -- from internal and external link audits to SERPs to organic site traffic and conversions-Stay abreast of the latest SEO developments and search engine trends Show less

    • My house fitness

      Jul 2016 - Jun 2017
      Vp of digital marketing

      Created Internet marketing strategy for national brand and individual locationsDeveloped email drip strategy and campaign for corporate and each locationOversaw complete website redesignIncreased organic keywords rankings 82% from 795 to 1898Increased organic traffic to the site 48% year over year

  • Licenses & Certifications

    • Bing ads accredited professional

      Bing
      Jun 2015
      View certificate certificate
    • Yext certified partner

      Yext
      Feb 2014
      View certificate certificate
    • Google adwords

      Google
      Oct 2014
    • Google analytics certified

      Google
      Feb 2015
  • Volunteer Experience

    • Vice President

      Issued by Save Rural Seminole on May 2018
      Save Rural SeminoleAssociated with Lucas Ferrer
    • Volunteer

      Issued by Give Kids The World on Aug 2004
      Give Kids The WorldAssociated with Lucas Ferrer
    • Chairman of the Social Media Program Advisory Board

      Issued by Seminole State College of Florida on Apr 2018
      Seminole State College of FloridaAssociated with Lucas Ferrer