Melissa Arias

Melissa arias

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location of Melissa AriasNew York, New York, United States
Phone number of Melissa Arias+91 xxxx xxxxx
Followers of Melissa Arias722 followers
  • Timeline

    Aug 2018 - May 2022

    President

    Purdue University Women In Business
    Jan 2019 - May 2022

    Social Media and Marketing Intern

    Purdue University
    Jun 2020 - Aug 2020

    Marketing Analyst Intern

    PBS Costa Rica
    Jul 2020 - Aug 2020

    Onboarding Experience Associate

    Bit Project
    Jun 2021 - Aug 2021

    Global Channel Capabilities Analyst Intern

    Cummins Inc.
    Current Company
    Jun 2022 - now

    Marketing Project Coordinator

    Cummins Inc.
  • About me

    Project Coordinator at Cummins

  • Education

    • Purdue university krannert school of management

      2018 - 2022
      Bachelor's degree marketing with a minor in psychology

      Activities and Societies: Women in Business, Purdue Marketing Association, ROTARACT, ALPFA Purdue Chapter

    • Trailhead by salesforce

      2020 - 2020

      -Developed SalesForce skills through the completion of modules.-Learned how to create, manage and publish compelling content through Social Studio while integrating social media to enhance customer experience and analyzing data reports.

  • Experience

    • Purdue university women in business

      Aug 2018 - May 2022

      -Lead organization with 10 Vice Presidents, 24 Directors, and 90+ members.-Oversee $15,000 budget+ to maximize professional opportunities for members.-Identify opportunities for professional growth through company recruiters, conferences, workshops, and campus organizations.-Provide leadership, morals, and vision to unify members’ objectives. -Created content for WIB Purdue social media platforms, managed the official website and updated the events calendar. -Collaborated on a weekly basis with the other members of the Executive Board to organize and execute weekly meetings and events. -Promoted Women in Business events at Purdue University by utilizing social media. -Attended weekly meetings, events hosted by Women in Business and the 11th Annual Monarch Leadership Conference. -Engaged in weekly meetings hearing from professionals at companies including Target, Eli Lilly and Charles Schwab.-Attended the 10th Annual Monarch Leadership Conference, featuring keynote speaker Veronica Dagher from Wall Street Journal.

      • President

        Jun 2021 - May 2022
      • Vice President of Marketing

        May 2020 - May 2021
      • Social Media Associate

        May 2019 - May 2020
      • General Member

        Aug 2018 - May 2019
    • Purdue university

      Jan 2019 - May 2022
      Social media and marketing intern

      - Manage Purdue University’s official social media accounts best known as "lifeatpurdue"; plan, develop, and edit content for a wide range of university events.- Work to increase engagement in the social media platforms by interacting with posts and analyzing end of month analytics to see what needs to be further implemented.-Gained experience in Sprout Social, Social Studio and Hootsuite by utilizing them daily.

    • Pbs costa rica

      Jun 2020 - Aug 2020
      Marketing analyst intern

      -Analyzed data to create a customized strategic marketing plan to increase sales and brand awareness.-Created presentations related to business goals, proposals and client-specific campaigns. -Prepared analytical reports to assist management in making calculated decisions.

    • Bit project

      Jul 2020 - Aug 2020
      Onboarding experience associate

      - Virtually Explored ways to expand outreach to students across the world for technical and administrative recruitment.-Facilitated the onboarding process: guide new members through the application process and explain onboarding tasks.

    • Cummins inc.

      Jun 2021 - Aug 2021
      Global channel capabilities analyst intern

      -Created a communication campaign and oversaw the production of a video series to educate employees about bringing products to market, engaging with customers, and selecting support models, by collaborating with Marketing teams.-Developed a global approach for policies and procedures within the Channel Operations Playbook used by Cummins stakeholders within the 8 regions; globally aligned, synthesized, and published 50% of the existing processes.-Gathered stakeholder's input and designed and assembled an internal site to host global documentation.-Executed and marketed multiple virtual volunteering opportunities for employees while complying with current COVID-19 restrictions; increased team participation from 23% to 80%. Show less

    • Cummins inc.

      Jun 2022 - now
      Marketing project coordinator
  • Licenses & Certifications

    • Social studio analyze badge

      Trailhead by salesforce
      Jan 2020
      View certificate certificate
    • Social media, marketing and engagement badge

      Trailhead by salesforce
      Jan 2020
      View certificate certificate
    • Irb

      Citi program
      Sept 2021
      View certificate certificate
    • Expert insights on digital marketing

      Skillsoft
      Aug 2021