Melissa Arias

Experience

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  Purdue University Women In Business

  Aug 2018 - May 2022

  -Lead organization with 10 Vice Presidents, 24 Directors, and 90+ members.-Oversee $15,000 budget+ to maximize professional opportunities for members.-Identify opportunities for professional growth through company recruiters, conferences, workshops, and campus organizations.-Provide leadership, morals, and vision to unify members’ objectives. -Created content for WIB Purdue social media platforms, managed the official website and updated the events calendar. -Collaborated on a weekly basis with the other members of the Executive Board to organize and execute weekly meetings and events. -Promoted Women in Business events at Purdue University by utilizing social media. -Attended weekly meetings, events hosted by Women in Business and the 11th Annual Monarch Leadership Conference. -Engaged in weekly meetings hearing from professionals at companies including Target, Eli Lilly and Charles Schwab.-Attended the 10th Annual Monarch Leadership Conference, featuring keynote speaker Veronica Dagher from Wall Street Journal.

  • President

    Jun 2021 - May 2022

  • Vice President of Marketing

    May 2020 - May 2021

  • Social Media Associate

    May 2019 - May 2020

  • General Member

    Aug 2018 - May 2019
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  Purdue University

  Jan 2019 - May 2022

  Social Media and Marketing Intern

  - Manage Purdue University’s official social media accounts best known as "lifeatpurdue"; plan, develop, and edit content for a wide range of university events.- Work to increase engagement in the social media platforms by interacting with posts and analyzing end of month analytics to see what needs to be further implemented.-Gained experience in Sprout Social, Social Studio and Hootsuite by utilizing them daily.

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  PBS Costa Rica

  Jun 2020 - Aug 2020

  Marketing Analyst Intern

  -Analyzed data to create a customized strategic marketing plan to increase sales and brand awareness.-Created presentations related to business goals, proposals and client-specific campaigns. -Prepared analytical reports to assist management in making calculated decisions.

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  Bit Project

  Jul 2020 - Aug 2020

  Onboarding Experience Associate

  - Virtually Explored ways to expand outreach to students across the world for technical and administrative recruitment.-Facilitated the onboarding process: guide new members through the application process and explain onboarding tasks.

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  Cummins Inc.

  Jun 2021 - Aug 2021

  Global Channel Capabilities Analyst Intern

  -Created a communication campaign and oversaw the production of a video series to educate employees about bringing products to market, engaging with customers, and selecting support models, by collaborating with Marketing teams.-Developed a global approach for policies and procedures within the Channel Operations Playbook used by Cummins stakeholders within the 8 regions; globally aligned, synthesized, and published 50% of the existing processes.-Gathered stakeholder's input and designed and assembled an internal site to host global documentation.-Executed and marketed multiple virtual volunteering opportunities for employees while complying with current COVID-19 restrictions; increased team participation from 23% to 80%. Show less

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  Cummins Inc.

  Jun 2022 - now

  Marketing Project Coordinator