Experience

• 

  Starhub

  Apr 2011 - Jun 2011

  Qa specialist (temp)

  • Performed tests on all CPE (set tops and cable mode) returns, assisted in new incoming lot Quality Assurance (QA) testing by carrying out long duration tests to reproduce intermittent fault and collected faulty returns data for the QA department.

• 

  The university of glasgow

  Sept 2014 - Dec 2014

  Laboratory demonstrator

  • Provided lab group support for Advanced Programming 3 which is a Level 3 Computing Science course.• Assisted the lecturer in lab sessions aimed to teach students to be proficient at programming using the C programming language and to program concurrent applications using both PThreads and Java threads.

• 

  Google

  Jul 2015 - Feb 2016

  Squared data & analytics trainee

  • Selected by Google as one of the 25 top graduates to be training under its Squared Data & Analytics Program in Singapore.• The program offers top graduates a unique opportunity to fast track into these industries by becoming data specialists through an intense 8-month program comprising skills development and on-the-job training.• This initiative is developed by Google in collaboration with the IDA and is part of the IDA's company-led training program.

• 

  Dbs bank

  Aug 2015 - now

  Business Analytics Team Lead for IBG SME SG MtJ (Managing Thru Journeys)Data representative embedded in cross-functional MtJ Squad & part of IBG Data Chapter Leadership teamPioneered the IBG SME SG MtJ BA team - Identifying R&R and resource planning based on data driven methodology on expected campaign & experiment volumes and various project management commitments required - Drove trainings & mentoring of new hires without prior banking experience to become competent analysts Show less Team Lead for Central Programme Office (CPO) Origination Analytics (2020-Present with Dual Portfolio of Distribution Network Analytics in 2020)Managing end-to-end on Retail Bancassurance (Life Insurance) OriginationUtilising Data Driven Operating Model (DDOM) to maximise value from data and drive business management and shared goals with Distribution, Customer Management and FSMG PartnersIdentify opportunities and develop strategies to drive Retail customer engagement for financial planning opportunitiesAccelerating Control Towers development for Distribution under Central Program Office with visualizations and present clear, concise and actionable insights to the key partners, lead discussions on analytics and interpretation of resultsDeveloped Attribution Model and Origination Control Tower allowing CBG to better understand the source of sales and having a single source of truth for sales origin. The work was also shared in various Regional and Group level forum Show less Team Lead for Distribution Network Analytics.Achieved "Best Branch Strategy of the Year" & "Best Digital Strategy of the Year" awards at the Retail Banker International (RBI) Awards 2020, showcasing the strength of the 2-in-a box model (Distribution & CBGBA)- This program of work is a collaborative effort between Distribution and CBGBA, driving an end to end data driven approach to managing branch transformation, achieving the desired Service Level amidst the transformation, and helping to drive digital behaviours.- Utilising data analytics, the team had create personas based on customer banking interactions, age and residential proximity to contextually reach out to affected customers promoting alternate channels such as Self-service banking or Digital Channels. Our post-engagement reviews reflect a strong swing of “High Potentials” to “True Blues”, indicating that such customers have started to become digitally active. Control group testing also showed a 2.5X uplift on conversion for personas who received contextual communications versus those that did not. Positive qualitative feedback was also received. Show less • Mainly focus on the Analytics for Strategic Data-driven decision making for the Consumer Banking Distribution Network.• Provide Customer Insights on various Distribution Network touch points such as DBS/POSB Branches and Self-Serve Banking such as ATMs.• Spearheaded an in-depth Branch Traffic Study to provide management with a holistic and alternate perspective of the behavior and trends of branch customers.• Developed a contextual framework for migrating branch customers to alternate more efficient channels such as ATMs and Internet Banking. • Pioneer the use of Geo-location data visualisation to provide key stakeholders with spatial perspective in various analysis• Build, Enhance and Manage reporting infrastructure to enable timely performance management to business partners Show less • Seconded to the Cards & Unsecured Loans team of Consumer Banking Group Business Analytics as part of the work placement phase of the Google Squared Data & Analytics Program.• Focused on developing Location Analytics capabilities as part of the spectrum of contextual marketing.• Developed location intelligence tools using Google Maps JavaScript API to allow geolocation data to be visualised easily and streamline the marketing efforts.• End-to-end campaign management from campaign design to campaign tracking and analysis, collaborating and coordinating across functional teams.• Successfully overcame all obstacles and launched multiple campaigns as planned.• Analysed the result of campaigns in a concise manner and presented key learnings to senior management.• Presented at department annual Analyst Forum and successfully showcased the importance of Location Analytics and visualisation. Show less

  • VP, Business Analytics, IBG Data Chapter

    Mar 2023 - now

  • AVP, Business Analytics, IBG Data Chapter

    Nov 2021 - Feb 2023

  • AVP, Business Analytics, Consumer Banking Group

    Mar 2021 - Oct 2021

  • Senior Associate, Business Analytics, Consumer Banking Group

    Mar 2019 - Feb 2021

  • Associate, Business Analytics, Consumer Banking Group

    Mar 2018 - Feb 2019

  • Analyst, Business Analytics, Consumer Banking Group

    Mar 2016 - Feb 2018

  • Business Analytics Trainee

    Aug 2015 - Feb 2016