Experience

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  Egylux (el-sewedy)

  Jan 2001 - Jan 2004

  Sales representative
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  Egyptian knitting for ready made co

  Jan 2004 - Jan 2008

  Assistant manager import & export department
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  Procter & gamble ( al naghi )

  Jan 2008 - Jan 2010

  Key account section manager

  Ensure full distribution of all P&G brands in National Hypers (Lulu & Carrefour) and Local Markets (Panda, Arabian Food Supplies & Extra).• Maintain proper shelving requirements set by P&G principles.• Managing, coaching, and leading a team of 4 merchandisers and 2 Drivers.• Achieved all-time record growth in Carrefour Dammam of 110% in 2009 vs. 2008.• Reduction of out-of-stock rate from 20% to 5% on major SKUs.• Implement monthly initiatives in all accounts.• Strong account penetration resulting in getting data that was never shared before with Al Naghi co. Show less

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  Procter & gamble ( alnaghi )

  Jan 2010 - Jan 2013

  Key account unit manager

  Boosted Sales Across key customers: Developed and implemented effective pricing and promotional strategies, increasing Net Operating Sales (NOS)• Enhanced instore Visibility: Implemented all new regional visibility project• Responsible for managing and directing a group of 4 Section Managers and 7 Merchandisers (Lulu, Carrefour, Farm, Panda, Tamimi, AFS, Extra, Othiam).• Tracking P&G products in the local market to guarantee the best distribution, sales, and consumer satisfaction through effective national and tailor-made promotions.• Analyzing competitors' performances and activities to lead with a greater competitive edge.• Working on customer development, Shopper Based value creation projects.• Responsible for negotiating/signing contracts (Key Business Drive KBD).• Manage and allocate budgets for promotions, monthly initiatives, and new launches. Show less

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  Reckitt benckiser ( rashideen egypt )

  Jan 2013 - Jan 2015

  Key account unit manager

  Regional Market Transformation: Led the design and execution of a total category reinvention project, significantly impacting brand position and sales.• Financial & Sales Leadership: Achieved consistent financial objectives while leading and supervising country sales teams.• Streamlined New Product Launches: Collaborated with MFT (Market Field Team) to launch new products as per the promo calendar• Strategic Planning & Collaboration: Developed and implemented comprehensive regional marketing and budget plans, including joint business plans Show less

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  Procter & gamble ( abodawood egypt )

  Jan 2015 - Jan 2018

  Rvo/ hfs unit manager

  Profitability Across the Region: Developed and implemented data-driven pricing guidelines, ensuring alignment with customers and maximizing profitability• Market Share Growth & Operational Excellence: Led and developed district operations in (TT), achieving higher market share through innovative sales approaches, efficient spending control, Increase coverage /active customers, and a well-structured sales team. Delivering a sales of double digit growth for 3 consecutive years• High-Performing Sales Team & Customer Alignment: Built strong relationships with key decision-makers, fostering alignment on strategies and objectives. Additionally, you motivated, coached, and developed your district team (including managing 5 Supervisors, and 40 VSRs) to deliver high performance consistently. Show less

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  Elsewedy electrical equipment and cables

  Jan 2018 - now

  Retail sales manager

  • Deliver strong sales growth: Delivered strong double-digit growth for the retail business in Egypt driven by the strong focus on key customers. Aligning the plans/strategies with distributors and get their full alignment was the key reason for this success.• Profitable Growth Strategy: Developed and implemented a data-driven pricing strategy with a clean price ladder/enter size discounts, eliminating the non-profitable SKUs, leading to a measurable increase in profitability by 20% yearly• Customer-Centric Sales Expansion: Identified and launched 13+ new products, These launches were supported by Best in class instore execution. This and fostering strong customer relationships with key decision-makers resulted in a 15% increase in Net Operating Sales (NOS).• Instore Category management: Developed/Executed different category solutions that contributed to a 2%-4% sales uplift Show less