Experience

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  Beijing hitomi catering co., ltd.

  Jun 2017 - Dec 2019

  Advertising designer& new media operator

  • Designed visually captivating advertising materials using Photoshop for eight restaurants, including posters, menus, and billboards, effectively highlighting each establishment's unique offerings and brand identity.• Captured and edited photos and videos of food and restaurant environments with Adobe Premiere to enhance promotional content.• Utilized design and multimedia tools to contribute to the restaurants' marketing efforts.

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  Socialbeta

  Nov 2018 - Nov 2018

  Writer

  •Wrote article analyzing and evaluating other brand’s marketing strateg

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  Hylink digital

  Aug 2019 - Sept 2019

  Intern

  • Contributed to Pizza Hut China's 30-year anniversary marketing campaign by creating visual assets, renderings, and copywriting that aligned with the brand's messaging and objectives. • Assisted in brand placement planning for the TV reality show "Daughters' Love 2," producing brand-focused copywriting and monitoring brand integrations to ensure effective placement.

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  Liquid group 栗壳广告

  May 2020 - Jul 2021

  Account executive-fashion & beauty team

  • Conducted research on brand-related and competitor information to provide valuable insights for brand projects. • Managed daily operations of social media platforms (WeChat, Twitter, TikTok, Weibo, Red) through collaboration with copywriting and design teams, ensuring alignment with brand messaging and design guidelines.• Compiled data and generated weekly and monthly reports for the brand's social media performance.• Enhanced brand exposure through strategic partnerships with celebrities and influencers, issuing task briefs and maintaining quality control over scripts and content.• Oversaw production and planning of advertising materials, facilitating product and celebrity photoshoots, and ensuring high-quality deliverables through post-screening and retouching.• Collaborated with renowned brands like Estée Lauder, M·A·C, Elizabeth Arden, Shiseido, Too Faced, Tom Ford, and Clinique, contributing to successful marketing efforts. Show less

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  Duoyu technology

  Jun 2022 - Aug 2023

  Marketing specialist

  • Curated engaging community content within the app by overseeing creation, topic guidance, trend monitoring, and feature planning, enhancing user engagement and satisfaction.• Implemented innovative social media marketing strategies, increasing brand visibility and driving content distribution. Achieved 140,000+ views on a single platform in 6 months and gained 1000+ followers in 10 months.• Executed successful digital marketing campaigns using Google Ads, leveraging targeted user search and strategic keyword planning to achieve 2.8 million views.• Planned and executed online and offline marketing campaigns, ensuring seamless coordination and reliable support throughout the process.• Designed visually appealing marketing materials using Photoshop, including posters, banners, illustrations, and brochures, maintaining high-quality standards. Show less

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  Goodman school of business at brock university

  May 2023 - Apr 2024

  Teaching assistant of internet & social media marketing course

  • Evaluated and graded assignments for over 200 undergraduate and MBA students, providing detailed feedback to support their learning and improvement.• Participated as a guest speaker in class, sharing Internet marketing experience and insights on current social media industry trends. • Guided students through Google Ads simulations, created and recorded course materials to explain marketing strategies and methods. Led Q&A sessions to clarify concepts and support students’ success.

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  Apr beauty group inc.

  May 2023 - now

  Project manager

  • Lead the product development, project management and operations for full-turnkey projects for global cosmetics and skincare brands. Built solid relationships with 20+ clients to ensure quality customer service and lean product development. Managing key accounts - Pillowtalk, Kulfi, Remedy, IGK.• Liaising with clients and sales on all aspects of the project development cycle – from ideation, planning, execution, and closure.• Collaborating with cross-functional teams including R&D, production, quality control and external vendors to ensure on-time delivery of the projects.• Establishing timeline, monitoring and reporting milestones, deadlines and status.• Analyzing costs and issuing quotations.• Managing data in ERP system, including Sales Order, Bill of Materials, Purchase Order, etc.• Evaluating packaging technical drawing and proto-type samples with an eye for critical functional and aesthetic points. Managing specification documents for all components of each project.• Processing direct procurement and logistics for packaging and tracking order status. Leading and training junior project managers. Show less