Experience

• 

  Sierra on-line

  Oct 1999 - Jul 2001

  Associate web director

  Responsible for driving traffic online with editorial (online and print), email marketing, banner advertising (and other site "call outs") and promotions. SME for marketing and development teams.* Increased email marketing lists by over 700% with on- and off-line list generation tactics.* Boosted Ecommerce over 400%, leveraging compelling content and display promos.* Grew website traffic, increasing visitors by 10 times with integrated communications.

• 

  Proquest information and learning

  Jul 2001 - Aug 2002

  Online marketing director

  Responsible for ideation and execution for both digital and print campaigns. Managed publication production (2 bimonthlies, numerous monographs), advertising creative and Ecommerce initiatives. Led team of 5.* Developed searchable index of 175 data products that increased their online sales by 417%.* Implemented Ecommerce cross-promotion system that increased individual tickets over 2%.* Reduced bimonthly magazine production costs 28% by implementing new processes.

• 

  Interlinx group llc

  Aug 2002 - now

  Web development & marketing consulting - owner

  Responsible for directing multi-channel marketing strategies and technology implementations, including websites, Ecommerce, email, etc. Managed 5 employees, then transitioned to consulting.* Implemented scores of marketing systems for lead gen, lead nurturing and email campaigns.* Discovered pain points, researched, and formulated custom (and off-the-shelf) solutions for prospective clients.* Developed online systems for operations (e.g., scheduling companies and contractors).* Created standard and dynamic Ecommerce carts (e.g., pricing/shipping custom products). Show less

• 

  Top line creations

  Jan 2005 - May 2008

  Marketing director

  Responsible for product, marketing and development teams in crafting innovative products, trainings, websites and marketing collateral for 8,000 direct sales distributors. Led team of 6.* Managed developers in building a robust, online scrapbooking service with Ecommerce component.* Directed development of dynamic Ecommerce sites for individual distributors.* Defined new digital product line specifications and process for design asset conversion. * Instrumental in expansion to the UK and Australia, as well as the materials and training to support distributors there. Show less

• 

  Consultnet

  Oct 2008 - Oct 2010

  Web & seo director

  Contracted with a real estate marketing company. Responsible for company and client web development, as well as SEO and social media implementation. Managed internet marketing services, education and coaching for over 180 real estate clients throughout the US and Canada.* Developed SEO and Social Media programs and managed all client services.* Created account management and Internet marketing systems to educate clients.* Automated several sales and customer service functions with Salesforce.com forms, templates and customizations. Show less

• 

  Novarad

  Sept 2011 - Aug 2012

  Senior marketing manager

  Responsible for feature development and backlog refinement of core radiology software solutions as Product Owner. Managed external marketing resources and coached junior associates.* Supported core software development teams in a Product Owner role.* Developed a customer portal, with knowledge base, training videos, surveys and support features. * Directed digital marketing, including creative, content, lead generation and email marketing.

• 

  Progrexion

  Aug 2012 - Jul 2017

  Responsible for leading tech implementations of processes that reduce corporate risk and improve customer experience. * Honored with 2016 corporate "Impact Award" for orchestrating automated statistical reporting that illustrated trends and helped identify risk companywide.* Developed SharePoint intranet sites to train business units for sales and service compliance.* Implemented and managed the process to monitor affiliate marketing websites.* Planned Salesforce solution to onboard and manage affiliate compliance.* Revised call escalation system to more effectively identify and resolve customer complaints. Show less Responsible for strategy and management of the company’s core credit repair service websites and mobile apps for over 500,000 active subscribers. Supported Scrum Team as Product Owner.* Directed end-to-end client portal redesign--including content, features, UX and logic--that provided progress dashboards, timely alerts, educational tools, and drill-down to individual case report details. * Managed Product Roadmap, launching 3 new service levels and numerous features and enhancements through incremental improvement.* Revised email automation for increasing client engagement and overall satisfaction, including case personalization, report alerts & updates, and credit repair education. * Engaged stakeholders, clients and consultants to research, define and implement hundreds of improvements.* Researched, surveyed, wrote user stories, and groomed product backlog for each development cycle. Show less

  • Marketing Compliance Manager

    Mar 2015 - Jul 2017

  • Senior Product Manager

    Aug 2012 - Mar 2015
• 

  Alaska's boardwalk lodge

  Jul 2017 - Nov 2022

  Marketing director

  Responsible for all marketing and branding functions of a high-end adventure travel destination--Orvis 'Lodge of the Year' 2021 nomination--including lead generation, social media, email marketing, web development & analytics, campaign tracking, sales support, and more. * Created processes, procedures, and guest communications, essential to navigating the COVID-19 pandemic.* Achieved record guest bookings and realized 15% growth from 2018-2020 seasons.* Drove all promotional campaigns through email, web, social and retail channels.* Developed, distributed, and communicated initiatives to support sales and create a new adventure travel affiliate program. Show less