Experience

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  The magic beans design studio - india

  May 2019 - Jun 2019

  Intern

  • Designed event Collaterals for Maktaba's Summer Camp - an activity book for children, Certificate and Newspaper ad.

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  Shumee toys

  Nov 2020 - Feb 2023

  Communication designer

  • Developed brand guideline and ensured consistency across all marketing materials that resulted in an increase in brand recognition• Collaborated cross-functionally with Marketing and Social Media team to design visually appealing graphics for Instagram, Facebook, YouTube and Google & for third-party including Amazon & Hamleys• Achieved & sustained a Conversion Rate between 2.5% to 4% across all the advertisements• Revamped the content strategy for Instagram, leading to a 37% surge in the number oforganic followers in 4 months• Developed a dynamic Creative Guideline for influencers, enabling utilization of influencer-generated content across marketing multiple platform. The implementation of the Creative Guideline resulted in a 95% increase in content usage• Strengthened collaboration with the Brand Ambassador team (Dia Mirza-Actor) and media production team (Ei-Pi Media) to ensure effective communication for successful brand initiatives Show less

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  Eatclub brands (formerly box8)

  Feb 2023 - Oct 2023

  Sr. brand designer

  • Successfully managed delivery of tasks, consistently achieving ahead-of-schedule results by efficiently delegating tasks and supervising a team of three designers• Using Adobe Suite, designed Print Menu, Engaging videos for offline stores, Digital Ads and Content for social media• Managed digital assets and performed weekly configurations on Eatclub’s CMS

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  The university of texas at dallas

  Feb 2024 - now

  Engagement representative

  • Conduct meaningful digital and traditional interactions with UTD Alumni and nurture relationship with them• Verify Alumni’s information, and share institutional updates with them• Raise funds towards several designations at UT Dallas