Experience

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  Qualyplasticos

  Jan 2007 - Jan 2008

  Industrial customers strategy

  Customer relations strategy, opportunity generation and product design.

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  Proenfar s.a.s

  Feb 2008 - Jan 2018

  Led the company research and innovation team and developed methodologies to promote innovation culture across the organization. Direction of product development campaigns around trends and market needs through innovation models. Strategy design and leadership on Intellectual Property (IP) generation, patents, protection, and IP development at an international level.Key Achievements:◦ Designed and led the company-wide innovation program and KPI’s as part of the company balance scorecard.◦ Implemented agile methodologies and best practices across the product design teams, reducing delivery and time to market, and improving customer satisfaction.◦ Led design, development, and IP protection for company products, which patents and registrations represent an intangible value of more than USD$1M.◦ Managed and led product design projects representing an increase of USD$5M in yearly revenue. Show less Defined foundations and KPI’s for the company innovation strategy through analysis and monitoring of technological trends and IP research. Led business generation initiatives through design workshops with clients and prospects and led product design projects.Key Achievements:◦ Organized and supported the annual innovation company-wide event to stimulate interdisciplinary collaboration, idea generation, and business opportunity generation.◦ Stablished the company technology and IP research programs and built a framework to translate results into practical knowledge. Show less Designed products for the company portfolio based on market trends research technological surveillance, implemented creative methodologies, and monitored intellectual property research.Key Achievements:◦ Led and designed products, representing more than $1M in revenue each for clients like L’Oreal, Bayer, Helen of Troy, and Belcorp, among others.◦ Designed and implemented the review process for national Intellectual Property Gazettes and trained the company sales force on IP. Show less

  • Team Leader, R&D

    Oct 2013 - Jan 2018

  • Senior Project Manager, R&D

    Mar 2011 - Oct 2013

  • Project Manager, R&D

    Feb 2008 - Mar 2011
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  Independent consultant

  Sept 2018 - Feb 2019

  Conecta salud

  Delivery of Design Thinking workshops for the medical industry around the company telemedicine offers.◦ Led workshops for Merck Pharmaceutical and Bogotá Cancer Research institute to improve medication adherence and experience journey for patients with chronic and terminal diseases.

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  Bip - business integration partners

  Oct 2018 - Mar 2021

  Senior consultant

  Partnering with the company as Senior Consultant, to drive digital transformation strategies for local clients. Responsible for designing and delivering Design Thinking and Agile workshops to organizations and supporting clients with product ideation, prototyping, viability, and business model definition, taking products from inception to MVP.Key Achievements:◦ Successfully designed and delivered various innovation and agile workshops to local clients across different areas and organizations, covering Discovery, Ideation, Agile way of working, business model definition, planning and MVP design.◦ Led and supported remote and on-site innovation rooms, and supported customer teams with product ideation, prototyping, and execution around agile best practices.◦ Supported customer projects on User Experience research and value proposition. Show less

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  Independent consultant

  Sept 2019 - Mar 2020

  Cbp consulting

  Planning, design, and development of strategic marketing workshops for entrepreneurs and young startups.◦ Planned and delivered Strategic Marketing workshops for a high impact entrepreneurial program at the Bogotá Chamber of Commerce.◦ Developed tools and practical guides to help small startups with the design and implementation of marketing plans.

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  Barna management school

  Apr 2021 - Sept 2021

  Design thinking professor

  Planning, design, and development of Design Thinking Online Program

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  Cymetria group s.a.s.

  Aug 2021 - Nov 2021

  Design thinking trainer

  Planning, design, and development of Design Thinking workshops for a SaaS company.

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  Labcorp drug development

  Feb 2022 - Jan 2024

  Customer journey design manager
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  Semrush

  Jun 2024 - now

  Product researcher