Experience

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  Australian gold, llc

  Jan 2008 - Nov 2021

  As a part of this job role, I spearheaded the launch of 20+ products across five globally recognized brands. I orchestrated the introduction of a strategically priced premium product that achieved sell-out status within a month. It was me who managed the full product development lifecycle for diverse product lines, ensuring alignment with brand strategy and market demands. Moreover, I conducted extensive market research to inform brand strategy and support successful product execution.My accomplishments within this role are following:• Drove a 20% increase in overall revenue for the company's primary global brand.• Implemented strategies to reduce overstock inventory, achieving a consistent 15% year-over-year reduction.• Optimized cost of goods, improving profitability by 2 points.• Pioneered the development of award-winning products within the portfolio.• Executed influential paid social media campaigns, boosting brand awareness by over 25% in six months.• Led a cross-functional team of 12 in the development and commercialization of new products for global brands and private-label customers.• Increased revenue by 32% for celebrity-endorsed product suite, demonstrating effective brand partnership management.• Identified and implemented five cost-saving opportunities in newly owned brands, achieving $10K in instant savings.• Coordinated large-scale customer events, managing logistics for 150-200 attendees. Show less

  • Senior New Product Development Lead

    Jan 2021 - Nov 2021

  • Senior Brand Manager

    May 2018 - Jan 2021

  • Brand Manager

    Aug 2014 - May 2018

  • Assistant Brand Manager

    Aug 2012 - Aug 2014

  • Product Development Supervisor

    Jan 2008 - Aug 2012
• 

  Delta faucet company

  Nov 2021 - Mar 2024

  Product manager - brizo bath

  In this role, I develop and launch new product bath suites for luxury brand, adhering to internal Product Plans and roadmap processes. I manage product scope, principles, features, benefits, and pricing within the framework of Brand strategy and competitive market analysis. One of my key tasks is to oversee the entire product development lifecycle, from initial concept to market launch. Furthermore, I analyze product performance, user behavior, and market trends to identify opportunities for optimization and growth, managing an extensive portfolio of over 2,000 SKUs.My achievements are as follows:• Led successful launch of Allaria bath suite, achieving $7M in year-to-date sales.• Built and implemented a unique portfolio analysis approach, enabling strategic product planning and road map development.• Optimized product offering portfolio, significantly reducing the cost of goods while driving brand growth.• Established effective collaboration between internal teams (Marketing, Brand, Channel, Sales) and external stakeholders, leveraging market research to pinpoint growth opportunities. Show less

• 

  Ehob, inc

  Mar 2024 - Aug 2024

  Brand manager
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  Made by gather

  Aug 2024 - now

  Product brand associate - bella brands

  Analyze customer selling reports and share findings to Product Brand Manager with insights on product/brand drivers, challenges.Support the Product Brand Manager by analyzing the competitive landscape through store walk throughs, online product review.Assist with gathering information for seasonal strategy meetings through analyzing consumer insights reports and competitive analysis. Share new and relevant product ideas to drive brand innovation.Assist Product Manager with Go-to-Market deliverables tracking against upcoming milestones dates.Manage & upkeep master assortment grids by brand/customer.Pull competitive product information around price & features-benefits in support of category analysis & sales deck building.Coordinate team meeting management and recaps (including scheduling, lead recapping cross functional meeting discussions & agendas)Coordinate product samples - track, maintain, and distribute information to internal and external teams.Maintain effective communication with cross-functional teams and retail partners: Product Development, Engineering, Sales, Marketing, CreativeMaintain and meet deadlines on multiple, concurrent projects. Show less