Experience

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  Housing & development board

  Dec 1998 - May 2000

  Administrative officer

  As a fresh graduate, I was employed to set up the new branch in SengKang and head the administrative function for the office with a staff strength of more than one hundred head count.

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  Avago technologies

  Jun 2000 - May 2007

  E-business consultant

  - Responsible for Internet Operations for all Product Lines in the area of web content management, web usability, customer feedback- Work with web site vendors on site enhancement requests, bug resolution and content related issues - Provide consultation/training to businesses on all matters relating to their web presence- Run web metrics to analyse site traffic, campaign effectiveness and most popular pages/downloads and make recommendations to businesses on online best practices- Key person interacting with marketing communications managers, product managers, press relations managers to put together highly visible web activities for new product as well as other promotion and communication initiatives on the e-space- Coach junior team members on online marketing operations, web content management, IT support process, business processes, application systems- Responsible for coordinating marketing communications initiatives for the Product Line. This includes working with Group/Corporate Marcom. on collaterals, tradeshow, advertising, web presence etc. to increase awareness and visibility for optocoupler products- Responsible for Product Line website management matters, such as content, ease of navigation, handling internal customer’s feedback.Achievements:- Consistently met all New Product Introductions (NPI) deliverables and always on time where web launch is concerned- Successfully led in the first web site localization initiative, i.e. extending English centric content to include Korean, Japanese and Simplified Chinese, meeting the unique needs of these regional customers- Sound handholding of critical business content migration over two site migrations, ensuring content/site readiness within deadlines- Expansion of roles and responsibilities to include marketing communication after one year in the job- Promoted and moved on to Corporate Marketing as e-Business Consultant role Show less

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  Avaya asia pacific

  Sept 2007 - Mar 2008

  Web portal manager, asia pacific

  - Responsible for managing and promoting the Asia Pacific Business Partner Portal (extranet) and Sales Portal (intranet)- Supervise web vendors on web content publishing- Analyze site traffic, track and evaluate campaigns effectiveness, and make recommendations for online marketing initiatives.- Manage and implement periodic Site Surveys to gather user feedback for analysis with the objective of making site improvements and increasing web usability. - Project manage SEM (Search Engine Marketing) with the purpose of increasing traffic to the country public and business partner portals, building Avaya’s online brand and enhancing the visibility of products and services offering, all geared towards contributing to the bottomline Show less

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  Standard chartered bank

  Apr 2008 - May 2011

  Global web manager

  - Head the upgrade of the bank’s corporate and worldwide country web sites and their governance; www.standardchartered.com and country sites - closing up to nearly 70 sites worldwide- Build new country sites in support of the Bank's growing presence and international footprint in the European and Americas markets- Act as Group advisory and provide consultancy to countries and businesses on issues relating to best practices relating to sites usability and quality (navigation, content etc.) to position our brand favourably on the online space- Act as Global guardian of the Web site design guidelines, exercise governance and control in terms of the consistency of design, look & feel, key components across all the bank's country web sites- Focal point of expertise and web content management for countries with no web mastering resources- Spear-headed in the web site re-launch of the Priority Banking .com and Priority Banking country sites; 10 sites launched in 6 months- Involve in the planning and conceptualizing of the Preferred Banking launch for Singapore web site- Supervise and manage vendors and agencies - digital directors, project managers and developers on projects, web updates, enhancements, troubleshooting etc.- Facilitate regular forums for sharing latest Internet trends, best practices, ideas exchanges and knowledge sharing across the countriesAwards1. Standard Chartered Bank won the Global Finance 2010 Best Web Site Design Award (Global Winner)2. The Group website, i.e. sc.com, won the Interactive Media Awards 2009 in two categories: Outstanding Achievements in Banking and Outstanding Achievements in Financial Services3. The Singapore public web site won the Webby Award 20094. Project managed the award winning Asia Interactive Awards 2008 (S.W.A.T.) Secure Web Action Team micro site, an interactive and engaging approach to educate and raise awareness about online frauds Show less

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  Hewlett-packard asia pacific pte ltd

  Jun 2011 - Mar 2014

  Partner portal program manager, asia pacific & japan

  Channel or Indirect is an integral part in HP’s overall sales model. I am employed to be the Asia Pacific & Japan (APJ) Regional Lead to drive the use of the Partner Portal secure web site as an effective online sales and marketing tools for HP strategic channel partners. Partner training and real time access to promotions, programs, events, sales performance reports, pricing information etc. are key to these audience who work in close partnership with HP. - Engage regional channel marketing teams on the use of Partner Portal as the communication tool for partners to drive portal usage and partner satisfaction- Understand and support the channel team business priorities on Partner Portal by presenting these in global forum in terms of the business benefits, delightful partner experience etc., and in such way that IT team can understand for implementation- Drive streamlined portal content publication process, partner experience improvement initiatives in the region- Lead and manage a Portal Operations team comprising of an Operations Lead and Webmasters. Show less

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  Han's brew

  Sept 2014 - Jul 2015

  Business owner

  Entrepreneurship- Business startup in Food & Beverage, started an espresso coffee snack bar serving hand brewed coffee, tea with accompanying snacks- Hands-on experience in store/retail operations, from brewing coffee/drinks, authorities/regulatory, supplier management to customer interaction- Brand building to drive awareness of Han’s Brew on digital media, e.g. Facebook, Instagram, OpenRice, Groupon, SAFRA etc. - Conceive promotions and drive tie ups with merchants to drive volume and business Show less

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  Dbs bank

  Jan 2015 - Jan 2016

  Senior business it project manager (pmp) - contract

  - Drive enhancements to enhance customer experience on the Bank’s regional public web sites - Projects include business banking online account opening, new to bank consumer savings account opening, customer survey management, live chat, unit trust search etc.- Work closely with Consumer Banking and Institutional Banking teams to understand their business requirements, manage end to end project delivery with contract, finance, technology teams, vendors etc. to deliver projects, with quality, on schedule and within budget- Manage the full project management cycle from initialization, requirement gathering, design & analysis, testing, deployment and project hand over- Stakeholder management in terms of managing requirements, priorities and business expectations resulting in Win Win for business and DBS Web KPIs Show less

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  Eastspring investments

  Jan 2017 - Jun 2019

  Digital project manager

  With an enriched perspective from PMP (Project Management Professional) certification, moved on from Banking to the Asset Management industry, managing web site transformation projects within the head office marketing team.- Project management and delivery of regional country web sites to a new level of user engagement– user friendly, mobile optimized etc. for increased brand exposure, lead generation and conversion- Cross functional team collaboration and stakeholder management, working with country marketing, IT teams, partners, UX, technology agencies, including chairing project steering committee meetings and managing senior management expectations- Point person to the countries on all web site related initiatives from guidance, brand guidelines, market best practices, content management system/publishing, operational efficiency- Full vendor onboarding process- evaluation, agreement, scope, schedule alignment, milestone achievement, signoff Show less

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  United overseas bank limited (uob)

  Jun 2019 - Oct 2019

  Senior project manager
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  Freelance

  Feb 2020 - now

  Project consultant (pmp), m.business (it)
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  Synapxe

  Mar 2021 - now

  Senior project manager