Experience

• 

  Brighton media centre

  Jun 2009 - Aug 2009

  Marketing assistant

  - Customer Relations Assistant- Client satisfaction surveys- Organization of a Networking (conference about the sustainable development)- Website updating (generate the involvment of our clients on our website)

• 

  Infinit nutrition

  Jan 2010 - Feb 2010

  Marketing assistant

  - Sending and management of orders- Promoting and selling products to new potential customers(in France and in England)- Administration and filing- Looking for new clients

• 

  Mla connection rp

  Jan 2011 - May 2011

  Press officer’s assistant

  two sectors = fashion and decoration:- Answering journalists' enquiries- Management of the products to send to magazines for shootings- Writing press releases - Arranging interviews between clients and journalists- Assisting clients during fairs and shows

• 

  Havas

  Mar 2012 - Aug 2012

  International coordinator assistant for citroën

  - Coordination of the international campaigns- Strategic recommendations depending on cultures and countries- Project: Catalog for the Middle East and international guideline- Competitive reviews / Brand analysis- Meeting reports- Timeline management with creative and production departments

• 

  Rainbow leather inc

  May 2013 - Nov 2013

  Marketing assistant

  - Developing social media strategy to foster customer acquisition/retention as well as the brand awareness- Creating newsletters to present new designs- Identfying new trends in order to create new designs- Find and get in touch with potential clients/designers- Customizing clients’ designs on photoshop; sales

• 

  Havas

  Apr 2014 - Dec 2014

  International coordinator junior for citroën

  - In charge of several countries - coordination of the international campaigns of Citroën (TVC, press, OOH, POS, Digital...)- Submit strategic and creative recommendations depending on cultures and countries- Handling the creation process with creative team and production department / Creative briefs- Brand analysis- Competitive review

• 

  Citroën

  Feb 2015 - Mar 2017

  Digital advertising project manager

  - Lead national online retail campaign (online banners, search, Facebook, emailers) and manage leads acquisition projects.- Provide understanding of current and potential target for communication strategies; Identifying customer insights and brand opportunities across key channels.- Help improving ROI of marketing spend by optimizing channel strategies through analysis of past and current campaigns.- Handling the Arsenal partnership for the advertising side (LED screens, tabletads, digitalbanners)- Handling the Arsenal online project (Development of the website / predictor «That’s A Result», communication strategy, results‘ analysis)- Reporting: Competitive review, activity trackers (models’ analysis) Show less

• 

  Fca fiat chrysler automobiles

  Mar 2017 - Sept 2020

  Digital project manager / acquisition

  - Managing national digital campaigns for JEEP (B2C) and Fiat professional (B2B) : Lead gen, VOL, display, RTB, mobile); handling media planning, strategic recommendations and development of creative assets with agencies.- Launch of Fiat Pro SoMe platforms in France : monitoring strategy, editorial follow-up, community management with the agency and paid campaigns. - SEM : Development and optimization of SEO and SEA campaigns.- Managing several national websites : handled launch of Fiat Pro new website in February 2018, leading daily optimizations (updates, tracking, UX).- Monitoring digital performances and global KPIs to improve ROI.- Managing national digital budget for 3 brands- Coordinating internal and external stakeholders (brief, operational and financial monitoring, negociation and quality check) Show less

• 

  Iberdrola

  Aug 2020 - Jul 2022

  Digital project manager / acquisition

  - Managing digital platforms (Website, Application), developing content and functionalities according to customer needs.- Managing the lead generation strategy to achieve 80 000 leads/year.- Managing digital media / SEM / SOME strategy (≃4M€/year) to improve brand awareness and increase digital sales to achieve 35 000 online sales/year.- Monitoring digital performances and global KPIs to improve ROI.- Coordination of developers team and media agencies.

• 

  Eni energies et services

  Mar 2023 - now

  Digital acquisition manager

  - Building and optimizing digital media strategy to increase sales/leads for Elec / Gaz & Solar- Developing commercial marketing programs to increase sales and improve clientretention (Member get member, online contests).- Launching solar digital strategy / Building visibilty and generating sales.- Managing website optimizations (Content, UX, subscription funnel, online Mag launch).- Coordination of an internal team, developers and media agencies