
Timeline
About me
Manager, Global Digital Accounts | YouTube Analytics, YouTube Marketing
Education

Montgomery high school
2014 - 2018Activities and Societies: National Honor Society, Captain of the Varsity Track and Field Team, Peer Leader

Indiana university - kelley school of business
2018 - 2022Majors: marketing and business analytics; minor: arts managementActivities and Societies: Alpha Sigma Phi, Peer Tutor- Computers in Business, Computers in Business Team Captain, Music Industry Networking Club Graduated with High Distinction
Experience

Urj mitzvah corps
Jul 2016 - Jul 2017Student coordinatorUrban Mitzvah Corps is a Union for Reform Judaism four-week residential community service program. Responsibilities included preparing meals for the homeless (Elijah’s Promise), providing support and companionship for the elderly (Regency Nursing Home) and serving as a camp counselor for under-privileged and at-risk youth (SAFE). - Selected to recruit, coordinate and lead 23 teens through a residential four-week social action program that is designed to encourage participants to explore their Jewish values while serving communities in need - Planned, marketed and executed a National Federation of Temple Youth Auction that raised over $4,000 for the UMC Scholarship Fund- Orchestrated a schedule of guest speakers and original programming that taught participants a variety of skills and important lessons that centered around the program theme of homelessness and poverty. Examples of speakers included Rabbi Rick Jacobs, the President of the Union for Reform Judaism, and Congressman Frank Pallone, who represents the 6th District of New Jersey Show less

Temple beth-el: smoochy youth group
May 2017 - May 2018PresidentSMOOCHY is the youth group for Temple Beth-El is Hillsborough, New Jersey. SMOOCHY orchestrates activities for all temple members in High School, whether they be social, religious, or community service events. SMOOCHY is also responsible for planning the yearly Purim Carnival at the Temple, which is a massive event for the younger families who are a part of the Temple.- Established a culture where Temple Beth-El teens view SMOOCHY as an integral and steadfast part of their lives by hosting bi-monthly “lock-ins”, monthly “blue jean shabbat” services, and semesterly social action events- Oversaw committees that planned a “midnight run” to New York City, where articles of clothing and prepared food bags were donated personally to over 100 homeless people around the city- Executed SMOOCHY Board Meetings by preparing an agenda of the different events and social action opportunities that needed to be discussed by Board Members, and oversaw any and all committees that organized SMOOCHY-run events Show less

National pools and spas
Apr 2018 - Aug 2019Sales associateNational Pools and Spas is the oldest family-owned and operated pool and spa business in the state of New Jersey. They provide installation services for pools and spas, as well as the parts and chemicals utilized by customers for maintenance. - Presented customers with time and cost-effective solutions to address pool and spa issues, exceeding sales expectations by $10,000+ and improving customer retention rates- Conducted bi-weekly physical inventory counts to ensure operational efficiency Show less

Indiana university - kelley school of business
Jan 2019 - Apr 2019Peer tutor - computers in businessSelected by faculty to assist teaching 40+ students Microsoft Access and Excel skills to prepare them for projects, subject-matter exams, and professional application

Mes presents
Mar 2019 - Jun 2019Live events promotion internMES Presents is a full-service booking and production agency that creates unforgettable concert experiences in the greater Midwest region.- Distributed various concert materials (posters, flyers, etc.) around campus to advertise shows to students- Promoted upcoming concerts on social media using Instagram, Snapchat, and Facebook- Researched and compiled a list of 50 up-and-coming EDM artists utilizing Spotify, SoundCloud, Reddit, and Hype Machine

Mes presents
Feb 2020 - Jun 2020Artists and repertoire (a&r)/market entry research internMES Presents is a full-service booking and production agency that creates unforgettable concert experiences in the greater Midwest region.- Conducted extensive primary and secondary market entry research of target college campuses and their communities to support management in the design, implementation, and promotion of large-scale entertainment events- Identified, compiled, and analyzed research on 90+ student influencers and provided recommendations regarding their potential as promoters of music festivals- Developed a media strategy to increase brand recognition, improve follower engagement, and diversify product offerings- Assembled A&R database of emerging and established EDM, Hip-Hop/Rap, and country music performers through tracking concert boards, music charts, websites, social media, and streaming services Show less

Warner music group
Oct 2020 - Dec 2020Wmg career classroom series participant
Trst. records
May 2021 - Jun 2021Artist management intern/administrative assistant- Collaborated with RCA Records on the creation of the marketing strategy and rollout for Audrey Mika’s “Alive”- Managed professional schedule and information flow with artists and third parties including record label, music publishers, brands, booking agents, photographers, PR and more- Created comprehensive artist development and social media growth plans for the TRST. Records roster

Warner music group
Sept 2021 - Nov 2021Emerging talent associate - commerce intern at rhino entertainment- Analyzed how short-form user-generated content virality translates to YouTube consumption using YouTube Analytics and Warner Music Group’s content management system- Proposed an innovative method of analyzing consumption data, establishing indicators that proactively signal when to leverage consumption optimization tactics for viral content- Developed the official Led Zeppelin album playlists and optimized videos on the Rhino Entertainment YouTube channel- Created YouTube Shorts promos for music video releases on the Rhino YouTube channel using Kamua Show less

Warner music group
Aug 2022 - nowManager, global digital accountsEstablish and maintain key relationships between WMG labels/affiliates and prominent digital streaming partners, including YouTube, Music Choice, Vevo, and Stadium Media- Play an instrumental role in audience cultivation and commercial revenue growth- Drive WMG's social commerce on YouTube with over 75% YoY growth, enabling international stores and channel strategies, while assisting artists like Ed Sheeran and Melanie Martinez in integrating and optimizing their product promotion, notably contributing to "Barbie The Album," spotlighted by YouTube at Vidcon- Compile and present data insights from overarching network performance and individual artist campaigns, driving informed decisions and strategy refinements- Actively pitch and curate label priorities and new releases, ensuring optimal platform support for WMG repertoire- Recognize and execute platform-specific marketing opportunities in partnership with WMG labels/affiliates- Educate internal teams on emerging services, new products, industry best practices, and unique marketing opportunities- Author SQL scripts for regular audits of our YouTube network, leveraging data insights to unveil new opportunities and diverse revenue streams Show less
Licenses & Certifications
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Youtube music rights management certification
Google digital academy (skillshop)Aug 2022.webp)
Youtube music certification
Google digital academy (skillshop)Aug 2022
Honors & Awards
- Awarded to Joshua HaftelEagle Scout - Apr 2018 - Coordinated 34 adults and youth in building a Gaga Pit for the Montgomery Township Upper Middle School, which ultimately resulted in over 180 hours of community service- Created and utilized a comprehensive Project Plan to ensure a safe and well-constructed playground activity for the students- Mentored the younger scouts in proper technique when using a drill, hammer, saw, and other tools to ensure that they not only learned the skills for the Gaga Pit, but so they could use and… Show more - Coordinated 34 adults and youth in building a Gaga Pit for the Montgomery Township Upper Middle School, which ultimately resulted in over 180 hours of community service- Created and utilized a comprehensive Project Plan to ensure a safe and well-constructed playground activity for the students- Mentored the younger scouts in proper technique when using a drill, hammer, saw, and other tools to ensure that they not only learned the skills for the Gaga Pit, but so they could use and teach younger scouts when they work on their Eagle Scout projects Show less
Languages
- enEnglish
- spSpanish
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