Experience

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  Profile promotions

  Jan 1998 - Jan 2001

  Promotions company owner

  Main Responsibilities • Specialised in providing promotional staff to various brands for launches, activations, exhibitions, club events, golf days and flyer distribution • Co-ordinated promotional events for clients • Talent identification • Provided promotional workers exclusively to J&B for their events i.e. J&B Met• Specialised in below the line promotions

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  Gearhouse group - south africa

  Jan 2001 - Jan 2004

  Technical sales consultant

  Main Responsibilities • Prepared quotations • Revision of quotations to fit clients’ budget constraints or changed specifications • Attended meetings with senior sales personnel, event coordinators and their clients whenever necessary • Co-ordinated with all suppliers: internal crew; entertainment; co-ordination of call sheets such as set up; rehearsal and de-rig times for event. • Liaised with clients and all suppliers before; during and after event • Assisted the project manager at some events ie.e North Sea Jazz Festival Show less

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  Cape town sound

  Jan 2006 - Dec 2010

  Record label and pr manager

  I was responsible for the overall management of the recording label. From identifying, signing and developing new artists to project managing their recording process, song selection, creative and album delivery to the market. Media awareness (album and live show reviews) Radio plugging and interviewsMusic clearancesStudio booking managementOffice administrationPR and marketing (Artist and recording studio)Securing of live shows and toursManagmeent of album launches Show less

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  Various

  Jan 2010 - Apr 2022

  Freelance career highlights

  Expo 2020 Dubai UAE 2021 Compound operations manager 9Hour GT Intercontinental Challenge 2019 & 2020Talent and logistics managerA-HA Tour 2019Backstage hospitality and artist welfare managerDelicious Int. Food & Music Festival 2016 to 2019 Artist welfare and logistics managerINTERNATIONAL ARTIST I WORKED WITH:Macy Gray, The Jacksons, Eryka Badu, Raphael Saadiq, Corinne Bailey Rae, Tortured Soul, Louie Vega, Jazzanova, Arrested DevelopmentSportscene, ‘Put Me On’ Competition 2018 and 2019Project manager Coke Studio Africa 2015 to 2017Project managerWon the South African Film & Television Award for Best Music TV show (2017)MTV Africa Awards 2014Backstage hospitality and artist welfare managerWorld Cup 2010 Fan Parks, South AfricaTalent Booker and artist welfare managerGEARHOUSE GROUP 2001-2003International North Sea Jazz FestivalAV Production Assistant Show less

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  Breakout management

  Jan 2011 - May 2021

  Founder: talent, event and project manager

  Breakout Agency represented exclusive A-List Top 40 artists to the entertainment and corporate market in South Africa.Breakout Agency project managed and coordinated a turnkey service for high-profile corporate events and live concerts. In addition we managed a corporate venue.Managed backstage hospitality and artist welfare to ensure privacy, exclusively and service for artists and VIP’sSecured live shows for artists signed to the agency Marketed and promoted the agency artistsOffered artists a full administration serviceSponsorship procurement Generated call sheets and travel itinerariesTour planning and travel logistics coordination Supplier procurement, management and negotiation Artist liaison servicesTurnkey event and project managementSecured and managed virtual events during the pandemicEvent conceptualisation, planning and executionManaged staffing, 3rd party vendors, caterers, decor, entertainment, parking, technical and guest registration and logistics.Budget management, reconciliation and post event reporting Load-in and load-out coordination and supervision Show less

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  Flash entertainment

  Aug 2021 - Apr 2022

  Compound operations manager @ dubai expo 2020

  My key deliverables were operations, team management and daily planning. Expo2020 and its magnitude taught me to be agile and flexible in finding solutions quickly and efficiently. Expo2020 has given me the platform for exceptional growth, both personally and professionally.Managed the compound, artist welfare, and back-of-house for the Dubai Millennium Stage (DMA)Studied and collated artist technical advances to identify special requirements and upliftsImplemented systems that achieved tasks efficiently Daily planning of artist dressing room configurationsAlerted maintenance to any problems Organised and maintained supplies and storage Worked closely with the scheduling team for any last-minute changesTeam roster managementMy team consisted of the compound coordinators, logistics managers, buggy drivers and site associates.Responsible for daily and monthly reporting Show less

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  Gulf crewing company

  Nov 2022 - Dec 2022

  Artist liaison

  Artist Dressing Room Manager at Etihad Park, Abu Dhabi - 16 Nov to 4 Dec 20221. F1 Yasalam after-race concert: Def Leppard, Usher, Swedish House Mafia, Dave and Kendrick Lamar2. Andre Bocelli Concert3. Post Malone Concert

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  Identity

  Aug 2023 - Dec 2023

  Event producer

  Event Producer for Identity Global at COP28 2023 Responsible for delivering the Presidency Events theatre, which included the VVIP area where all Heads of State and Heads of Government attended the Opening Segment of COP28 and then the thematic event days. The role comprised three months of pre-production and one month on-site.

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  The event production co.

  Jan 2024 - now

  Lead producer

  Various Coca-Cola eventsVarious Bloomberg events across the GCC (Riyadh, Doha, Kuwait, Bahrain, Dubai), including the Qatar Economic Forum in DohaForbes Magazine eventsVarious corporate events and award ceremonies

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  Coca-cola arena

  Nov 2024 - now

  Artist relations manager