Experience

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  Ufone

  Jun 2008 - Jul 2008

  Internee (customer care center)

  - Learned Customer Relationship Management Basics - Basic understanding of major SOPs at the customer care centre - Basic use of the UFONE 'CARES' software - Resolving basic issues and complaints - Formulating Customer Feedback

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  The brand crew

  Jun 2012 - Aug 2012

  Internee

  Social media, Google analytics report analysis and producing content calendars for DHL Pakistan & Roshan Telecom Afghanistan. Planning & idea generation for a mobile application for SHAN Masala.

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  Meta-tags

  Aug 2012 - Jun 2013

  Marketing (part-time/apprenticeship)

  Was working part time along side my bachelor's, responsible for- Marketing strategy- Managing online store sales for Meta-Tags- Stock management - Responsible for keeping the Facebook page active, responding to queries and complaints - Order confirmation & dispatching - Maintaining positive customer relationships

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  Creative chaos

  Jun 2014 - Aug 2014

  Content writer intern

  - Website content for staples.com (e-commerce website in USA)- Product descriptions for staples.com

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  Foodpanda | hellofood

  Sept 2014 - Nov 2015

  Marketing executive

  I was the team member for foodpanda Pakistan's brand team. I was part of the ideation and provided assistance in planning all marketing campaigns namely the 50% off festivals. As a team we monitored the performance of all digital efforts that were put in, the results, achievements and weak areas on month-on-month basis via Facebook Insights, Twitter & Google Analytics. I lead and assisted in brand collaborations as well; foodpanda + Olpers Lassi, foodpanda + Lifebuoy, etc. I was also responsible to generate orders from the newsletter, sms and push notification channels. I was also directly responsible for planning, analyzing, executing & reporting all offline marketing activity for Pakistan. I was managing promotions through BTL activation in coordination with an agency. I managed the execution of all global restaurant branding and co-branding projects with restaurants in Pakistan. I was also managing, negotiating, coordinating and processing billing and payments, for all outdoor marketing vendors. Show less

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  Tnbt

  Nov 2015 - Jul 2016

  Social media account manager

  I am responsible for managing the social media assets for Microsoft Lumia Pakistan (Facebook & Twitter)I have to manage content and propose the communication that is to be disseminated from the two platforms. I am also responsible for all initiatives taken from online video projects to its execution.

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  Mindshare

  Aug 2016 - now

  • Leading a team of six digital planners I am responsible for the digital & data strategy, deployment, and KPIs of all 16-18 Unilever brands.• Have developed and deployed end-to-end digital strategies from search to programmatic and performance for many brands.• Have developed and deployed the data collection strategy for all active digital brands and their campaigns in 2022 including digitally identifiable data as well as digitally addressable data.• Have launched campaigns in this role for TRESemme, Dove, Hellmann’s, Ponds Panacea, Lipton, Cornetto and mostly beauty and personal care brands.• Have mastered the precision marketing strategy and cascaded analysis based on results that helped brand grow and register sales lift. For instance, TRESemme. Show less

  • Senior Manager

    Oct 2022 - now

  • Business Manager - Digital

    Mar 2022 - Mar 2024

  • Senior Digital Media Planner

    Apr 2021 - Apr 2022

  • Senior Media Planner (Unilever Hair Care)

    Oct 2019 - Apr 2021

  • Media Planner

    Oct 2017 - Sept 2019

  • Assistant Media Planner (Mindshare - Unilever)

    Aug 2016 - Sept 2017