Kiara B.

Experience

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  Publix Super Markets

  Sept 2015 - Jul 2016

  Customer Service

  - Provided thoughtful and convenient service to ensure customers were completely satisfied

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  National Voices for Equality Education and Enlightenment (NVEEE)

  May 2017 - Jun 2017

  Public Relations/Marketing Intern

  - Maintained social media platforms, conference marketing materials and community outreach initiatives - Assisted the Executive Director and Ambassadors with planning the summer leadership summit for over 100 students ages 14 to 19

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  Boys & Girls Clubs of America

  Jun 2017 - Aug 2017

  Program Assistant

  - Planned and executed STEM activities for students 6 – 18 years old while facilitating group discussions - Organized a guest speaker event on topics such as goal setting, building self-esteem, and qualities of a successful student

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  Capital Events, Inc.

  Aug 2017 - Apr 2018

  Special Events Intern

  - Represented United Way of Florida for annual statewide events including Florida Senior Day, Children’s Week and Capital Events Tradeshow that served more than 4,000 attendees combined during a consecutive three-day period- Oversaw 150 statewide partner accounts for all events including iHeart Media, WCTV, Early Learning Coalition, Feeding Florida and Guardian ad Litem- Managed social media platforms and updated event websites using WordPress- Created, edited and distributed articles, news releases, sponsorship letters and brochures for event attendees, partners and media outlets. Show less

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  The Famuan

  Jan 2018 - May 2018

  News Beat Reporter

  - Developed lifestyle and news articles on a tight deadline serving Florida A&M University and the greater Tallahassee community- Interviewed community stakeholders such as school officials, policymakers and business owners to report on community developments and trends- Worked with news editor to edit articles- Surveyed community stakeholders to ensure reader satisfaction and content accuracy

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  Parrish Medical Center

  Aug 2018 - Aug 2021

  - Responsible for the day-to-day supervision of the communications team toassure effectiveness including the mentoring, training and on-boarding- Provide consultation to leadership and multi-disciplinary committees to developcommunications strategies that accomplish specified goals and objectives- Oversee emergency/crisis communications while remaining flexible, adaptableand open to manage multiple priorities in a fast-paced environment- Evaluate success of internal and external communications against corporate goals- Curate quarterly campaigns featuring key initiatives to include, but not limited to,digital, print, video and direct mail to increase consumer awareness and revenue- Track campaign success/progress to improve performance and measure impact- Work with external vendors to prepare and promote patient testimonial storieshighlighting key corporate messages and strategies- Research information for, write and disseminate news releases- Oversee management of company’s intranet, enewsletter and bulletins- Draft and edit communications for various platforms while maintaining brand style- Serve as a liaison between Parrish Medical Center and local organizationsaimed at improving the health and well-being of the community- Coordinate and execute frequent organizational events while collaboratingwith various departments- Manage community contribution and sponsorship requests amounting toover $1,000,000 since August 2018- Document annual community benefit efforts to incorporate into CommunityHealth Needs Assessment garnering nearly 50,000 community encounterssince August 2018 Show less - Promotes and demonstrates Parrish Healthcare’s Culture of Choice®. Participates in achievement of strategic goals and objectives by producing and implementing effective community outreach, community benefit and communication tactics and initiatives.- Strictly adheres to Parrish Healthcare’s branding standards in all communications and assures Parrish Healthcare’s brand consistency and integrity are maintained by others. - Coordinates Parrish Healthcare’s community benefits function in accordance with national standards and public reporting requirements. - Responsible for tracking and reporting Parrish Healthcare’s community benefit activities, communicating benefit stories, supporting work teams in planning health fairs and other benefit activities, and implementing community engagement strategies and events.- Works with the Finance department to appropriately assign values and enter data into the Lyon software community benefit database.- Serves as liaison to other community organizations aimed at improving the health and well-being of the communities served. - Reviews all public requests for onsite activities, including use of Parrish Healthcare’s conference space and assigns such space accordingly.- Craft well-written, researched and high-impact communications to engage and inform consumers through a variety of Parrish Healthcare channels. - Manages review processes to ensure all communications are fully vetted and approved. Show less - Manage community contribution and sponsorship requests amounting to about $604,255 since August 2018- Oversee women’s health email and postal campaign, reaching about 1,250 women monthly- Document annual community benefit efforts to incorporate into Community Health Needs Assessment garnering 42,058 community encounters since August 2018- Write and distribute news releases, articles and marketing collateral that highlight community benefit efforts- Coordinate monthly internal and external events supporting PMC’s strategic goals- Produce original content for various service lines (cardiology, oncology, women’s health and orthopedics) to be featured in Vim & Vigor magazine, garnering 130,000 impressions per issue- Work with Cox Media to prepare patient testimonial stories highlighting key corporate messages and strategies Show less

  • Senior Communications Specialist

    Dec 2020 - Aug 2021

  • Communications Specialist | Community Cultivator

    Feb 2020 - Dec 2020

  • Communications Coordinator

    Aug 2018 - Feb 2020
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  Darden

  Aug 2021 - now

  - Lead public relations strategy for Yard House, Bahama Breeze and Seasons 52, driving brand visibility through campaigns and media outreach.- Orchestrate high-impact PR activations to enhance brand storytelling and audience engagement.- Manage public relations agency partnership, ensuring seamless execution of communication strategies and media outreach.- Manage crisis communications across 10 brands, advising executives and restaurant leaders nationwide to protect brand reputation and mitigate risk.- Oversee strategic internal communications for Darden’s corporate HR team, shaping messaging for high-impact talent acquisition, training and retention initiatives.- Amplify corporate social responsibility efforts, crafting compelling narratives to showcase Darden’s hunger-relief initiatives with Feeding America and Penske Corporation.- Execute executive communications, ensuring leadership messaging remains authentic, engaging and aligned with corporate priorities.- Partner with Inclusion & Diversity and Learning & Development teams, driving key cultural initiatives and co-chairing Darden’s African American Network.- Spearhead a high-performing internal newsletter, achieving an 81% open rate by leveraging data-driven insights to optimize engagement and content strategy. Show less - Led cross-functional teams in weekly meetings to drive innovation, fostering strategic partnerships with Consumer Insights, Operations and Finance to align on priorities and deadlines.- Developed weekly culinary meeting agendas to enhance collaboration and productivity.- Monitored regulatory changes and secured legal compliance for off-premise alcoholic beverage operations.- Supported brand managers in developing, executing, optimizing and analyzing key food and beverage market tests.- Managed the creation and distribution of launch summaries for teams globally, ensuring clear and consistent messaging across channels. Show less

  • Senior Communications Specialist

    Jan 2024 - now

  • Communications Specialist

    Oct 2022 - Jan 2024

  • Marketing Analyst - Olive Garden

    Aug 2021 - Oct 2022