Heather Blue

Experience

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  417 Magazine

  Aug 2006 - Jul 2008

  Advertising Designer

  Assisted in developing strategic marketing plans for 417 Magazine clients to be efficiently advertised across 18 annual publications. Developed advertisements, directed photo shoots and designed paid spreads.

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  KFNS 590 and St. Louis Sports Magazine

  Nov 2008 - Jul 2010

  Marketing Director

  Lead marketing initiatives by setting short-term and long-range goals. Navigated multi-channel marketing platforms, including social, on-air, in-person, digital and print. Provided marketing insight to take promotional events from inception to execution. Worked with various non-profit organizations to raise money. Also fostered many additional relationships within the community for sponsorships, promotions and advertising. Worked with and directed professional photographers who worked with the local sports teams. Show less

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  Touchpoints Marketing and Advertising

  Sept 2010 - Nov 2011

  Contract Designer

  I assisted in a time of transition to help with overflow work. My contract was renewed three times during this process.

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  Glenn Michael Salons

  Nov 2011 - Aug 2013

  Marketing Director

  As the Marketing Director I split my time between serving our guests and train our team members in customer service & our products lines and developing the brand. I assisted the salon owner in developing individual and salon goals and spearheaded new initiatives, including select marketing activities. I cultivated a relationship with Fashion Group International and identified various influencers and fashion shows to showcase our work. I developed a retention process for our B2C facing marketing and implemented action plans to grow our new customer outreach through events, engagement and direct marketing. Show less

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  Broadway Christian Church

  Nov 2012 - Nov 2014

  Freelance Graphic Designer

  I worked with the in-house designer to accomplish the over-flow of work.

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  JCPenney

  Aug 2013 - May 2015

  Visual Specialist

  I worked to execute and maintain the stores visual presentation across all forms, fixtures, and signing to deliver a clean and crisp shopping experience for our customers. Established a consistent visual experience for our customers. Understanding the company direction on how the merchandise should be displayed and what the expectations are to deliver a visually stunning environment for the customers.

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  St. Louis Blues

  Jun 2015 - Oct 2015

  Contract Designer

  Redesigning the 2015-2016 St. Louis Blues Media Guide

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  Ford Hotel Supply Co.

  Aug 2015 - Jan 2017

  Marketing Director

  In my role leading the Marketing department with Ford Hotel Supply, I was really able to grow as a professional. As someone who is passionate about the arts, I was able to really rally behind the culinary industry and it’s artistic side in this position. The opportunity at Ford really allowed me a hybrid career where I was able to exercise my creativity and also learn alongside those I was serving. I worked with the owners to establish their brand identity and also had a unique opportunity to work directly with the vendors to provide the best promotions and campaigns for the food service industry. Through these efforts I was able to maximize profits and sales through multidimensional marketing campaigns and excellent customer service. With a brilliantly established marketing budget I was able to develop a marketing plan for the 2016 year that consistently increased sales. I was also responsible for developing, implementing, and evaluating communications that were B2B and B2C facing. I created a promotional platform with a local media outlet and publication that increased exposure for our customers and in turn benefited Ford Hotel Supply. I also worked to develop an e-commerce presence for stock items and specialized buying options for current customers. Also working to ensure compliance with health, safety, sanitation and alcohol awareness standards across the industry. Show less

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  Trimfoot Co., LLC

  Sept 2016 - Oct 2018

  Marketing Director

  As Marketing Director with Trimfoot Co, I was brought in during a time of transition of ownership. In my role I collaborated with four brand managers, representing seven brands. Our brands ranged from infant/toddler, children's, adult to a dance shoe line. In the role of Marketing Director, I managed a staff that included graphic designers, web designers, and freelance marketing and design team members. I also worked and collaborated with an outside marketing company and photographers. I designed and re-branded the packaging for our flag-ship brand, Baby Deer, a leader in the infant/toddler industry since 1913. This process included collaboration with our overseas office, the brand manager and the sales team. I managed the development of a process that allowed efficiency to increase and productivity to flourish. As the Marketing Director, I worked with our brand managers using current market data and analytics and developed the seasonal shoe lines. My team and I designed trade-show presentations and marketing pieces for ten regional and national trade-shows annually. Through strategic planning and the utilization of resources we were able to come in under our conservative budget and still maintain a professional presence. I was also the project manager overseeing the movement to establish each brand's personal identity online, including the redesign of our ecommerce platforms along with developing social media and e-newsletter marketing campaigns through our preferred CRM platform. I was responsible for the execution of local community outreach and community development through non-profit and public service events. Show less

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  Mid-West Marketing

  Oct 2018 - Mar 2020

  Graphic Designer/ Marketing Specialist

  During my time as a graphic designer at Mid-West Marketing, I worked directly with customers to identify their design and promotional item needs. In my role I was able to use my marketing skills to assist the customers in the development and goal setting of their companies and events. I worked with our customers to conceptualize, design and create content for their needs. I assisted with marketing campaigns for the clients, helping them stay on messaging and to reach the target market. I developed and designed everything from custom apparel to custom wedding invitations. My work included logo design, brand development, online marketing ads, direct mail, banners and signage, POP pieces and print pieces. During this time with Mid-West Marketing, I was able to work with a lot of local and national non-profit organizations. I lead the Communications team at the United Methodist Church in Farmington, I held the Communications position for the Gateway Regional chapter of the United Methodist Women. I also sat on the Board of the Farmington Regional Chamber and was a member of the Farmington Kiwana’s club. These organizations allowed me to utilize my design and marketing skills to help with their fundraising and outreach efforts. I enjoyed this portion of the role with Mid-West because it allowed me, as an INFJ personality, to feel as though I was able to help and contribute to the well-being of humanity on a personal level. Show less

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  Stitch It International

  Mar 2020 - Oct 2022

  Marketing Director

  Hired as the Marketing Specialist, I was promoted to Marketing Director after a year of employment. Under both positions, I collaborated with ownership for all marketing strategies. With that I developed, designed and implemented the marketing and communication initiatives across all platforms which included online, social, print and tradeshows. My role includes designing branded weekly and monthly email campaigns through our CRM, Mailchimp. Along with designing and developing the company's B2C facing monthly promotional artwork, along with constructing landing pages for the promotions. At the end of 2021, I was the project manager for Stitch It as they launched a new theme for the Shopify store to establish a more user friendly engagement. As Stitch It continues to pivot into new territories, I work to keep our message consistent and on brand. My job also includes brochure, advertising and other printed material design and content development for this printed media. I am also responsible for managing the analytics of our online Shopify store, along with all promotions and digital ad campaigns. As an INFJ personality, I find that my insight helps me spot unusual patterns and often come up with out-of-the-box solutions. As we expand our efforts Stitch It outsourced a collaborative marketing team and I act as the point person for all the content creation and marketing communications through the management of this new level of staff. I am currently leading this team through the development of an e-book. We are working together to make sure the content best reaches the target demographic to allow for the most successful return on this initiative. We use both Asana and Gain to manage our workflow processes. I also lead, schedule and direct an in-house team to develop blogs and video blogs. Show less

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  5 Horizons Group

  Oct 2022 - Apr 2023

  Marketing Leader

  Responsible for delivering the ultimate brand experience to customers. Working as the guiding force for the ecommerce and B2B marketing strategies by translating business and marketing objectives to maximize the consumer experience. Playing a critical role in leading the development of all ecomm content across multiple retailer sites. Working to master content, competitive analysis and creative briefs. Developing detail pages, I worked to understand how product pages should look to be sellable with a keen eye for content trends to create the perfect customer shopping experience.I worked directly with the company’s design, product development, merchandising, sourcing, and planning teams.Laid off due to economic downturn. Show less

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  FARMINGTON SCHOOL DISTRICT R-7

  Aug 2023 - Apr 2024

  Substitute Teacher

  I assisted in the school where needed during the 2023-2024 school year. I worked with all grade levels from Pre-K to 8th grade and substituted at the high school four times. I worked in traditional classroom settings and the classrooms of those with higher needs. I was responsible for leading the lessons, assisting the children, and managing the responsibility of their safety. I worked both in tandem with other teachers and also led the classroom without assistance.

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  Prison Fellowship

  May 2024 - now

  Director Marketing Strategy

  In my role as the Director of Marketing Strategy, I support the brand, our clients, and campaign marketing initiatives by providing strategic guidance on client goals and the development of actionable marketing plans. My position serves as a primary point of contact for collaboration between the Marketing department and Internal Client/Programs to evaluate program goals and marketing needs, ensuring project requests align with strategic plan priorities and overall brand creative direction. I am responsible for the development of creative briefs defining the scope, goals, and creative details needed for each project. Collaborating with Marketing leadership through brainstorming for brand and marketing campaigns, translating those high-level strategies into specific campaign plans, including goals, audience, strategy, timeline, and deliverables. Documented internal client yearly strategic goals, supported the optimization of annual project blueprints, gathering project metrics, and reporting back on results and KPIs. Show less