Oscar Ivan Hernández Hernández

Experience

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  SAGACOL.com

  Jan 2012 - Oct 2014

  Co-Founder

  ▪ We are the largest soccer eCommerce in Colombia and our goal is to take the passion of soccer to another level, with the most complete offer of products and easy way to acquire them in any corner of the country, for the millions of fans of this beautiful sport.

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  Zaga FC

  Nov 2014 - Oct 2016

  Co-Founder

  Co-founded Zaga FC, a B2B SaaS e-commerce platform empowering professional soccer teams in Chile to manage online stores and reach fans directly. Secured partnerships with Startup Chile and Magical Startups to accelerate growth and market penetration.Developed software that integrates with leading Latin American marketplaces (Linio, Falabella, C-Discounts, Tienda Soho, Amazon, Mercado Libre, etc.), enabling soccer teams to expand their reach and sell merchandise to fans across the region.Led Zaga FC's launch in Santiago, Chile, overseeing all aspects from company formation and hiring to securing initial sales and partnerships with major soccer clubs. Show less

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  Scotiabank Digital Factory

  Jun 2017 - Sept 2018

  Email Marketing Director

  Achieved a consistent 30% semester-over-semester increase in leads for three consecutive semesters by developing and executing a targeted US market demand generation strategy.Drove over 100% sales growth in insurance products and over 10% in personal loans by implementing a data-driven database marketing strategy across email, SMS, and push notifications.

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  Belatrix Software a Globant Division

  Oct 2018 - Feb 2020

  Digital Marketing Manager

  Spearheaded a digital marketing strategy that transformed the company website into the #2 source of leads and new business, generating 7-figure revenue.Developed and executed a US market demand generation strategy in collaboration with content, insights, and sales teams, resulting in a consistent 30% semester-over-semester increase in leads for the first three semesters.Orchestrated a comprehensive inbound marketing strategy encompassing paid media (Google Ads, Microsoft Ads), SEO, content marketing, email marketing, and UX/UI, leading to consistent team growth throughout the first year.Belatrix Software was acquired by Globant in 2019 Show less

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  Telintel

  Feb 2020 - Nov 2020

  Marketing Manager

  Led the U.S. marketing team in the successful launch and growth of Go4Clients a Drip Marketing Automation Platform for telecommunications companies, achieving an increase of 10% in pre-paid customers monthly.Spearheaded inbound marketing strategies, including B2B lead generation, SEO/SEM, marketing automation, and LinkedIn outreach, for the US, Brazil, and LATAM regions, resulting in a sustained growth of more than 10% in the number of qualified leads for the sales team during the first 6 months.Developed a comprehensive library of sales enablement materials, including videos, datasheets, case studies, and infographics, in English, Spanish, and Portuguese, to support sales teams across the Americas. This content contributed to a more than 4x increase in high-value traffic to the website from the US market. Show less

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  Lumu Technologies

  Nov 2020 - Aug 2021

  Marketing Operations Manager

  Spearheaded the development and execution of a comprehensive email marketing strategy for Lumu Technologies, resulting in a 20% quarter-over-quarter increase in qualified leads delivered to the sales team.Implemented a sophisticated lead nurturing strategy, including behavioral segmentation and lead scoring, which resulted in a 10% active database of Marketing Qualified Leads (MQLs) primed for conversion.Developed and executed an email marketing strategy that increased website traffic by 15% while maintaining email as the highest engagement channel after direct and organic traffic sources. Show less

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  Universidad de Los Andes

  Jan 2021 - Jan 2024

  Digital Marketing Professor

  Taught at Universidad de Los Andes School of Management, ranked among the top 50 global business schools by the Financial Times in 2020. Contributed to the development of future business leaders in a highly competitive program.Developed and delivered a cutting-edge digital marketing curriculum focused on strategic growth through Paid Media (Google Ads & Meta), Email Marketing & Automation, and SEO. Students gained practical skills in tools such as Google Ads, Meta for Business, Screaming Frog, Hubspot and Google Analytics. Show less

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  Maxar Puerto Rico

  Aug 2021 - now

  Marketing Manager

  Tripled lead generation in twelve months through a comprehensive 360-degree marketing strategy, resulting in over six-figure new sales and expanding customers into new industries.Scaled sales pipeline by 30% semi-annually through optimized lead generation and nurturing, reducing cost per acquisition by 30% and increasing close rates 2x in a year. Boosted organic traffic 10x in the first year, improving search engine rankings for target keywords and saving $10K+ monthly on paid advertising. This resulted in a 3x increase in website traffic and a 10x increase in organic leads.Established Wovenware as a thought leader among digital transformation companies in the US, securing placements in top-tier publications like Forbes and being included in influential reports from Forrester, Gartner, and IDC.Optimized recruitment efforts by increasing qualified applicants for hard-to-fill tech roles by 20x, resulting in a robust talent pipeline. This reduced time-to-hire for key projects by 2 weeks and improved employee quality.Wovenware was acquired by Maxar Technologies in 2021. Show less