Anisa Virgina Oktabriani

Experience

• 

  PT. Metropolitan Retailmart

  Jan 2015 - Jan 2015

  Assistant Fashion Stylist
• 

  PT. Almanda Nuansa Cipta

  Feb 2016 - Mar 2017

  Assistant Brand Manager

  Assistant to Fashion Brand Manager for ladies apparel brands; PS, PS Career & Island Story.1. Assist in developing marketing strategies to help increase sales2. Analyze changing market trends3. Create a merchandise distribution to suit the target market4. Monitor and analyze the sales volume5. Assist in planning, create and execute a seasonal brand plan6. Assist in the identification and development of business-building ideas and works to execute the plan7. Analyse postseason collection to create a better sales strategy8. Present and promote the brand's latest collection to the department store9. Assist in developing and executing promotional initiatives Show less

• 

  PT. KURNIA CIPTAMODA GEMILANG

  Mar 2017 - Jun 2018

  Inventory Analyst

  Inventory Analyst for Pedro Women Indonesia1. Responsible for buying merchandise subdivided into footwear, bags, accessories, and others2. Analyze the past launch/season's performance3. Planning and making strategies for upcoming launch combined with a future trend report then present it to BOD each buying period4. Buying trip to Singapore for the main launch5. Buying for mini collection or additional capsule for certain launch6. Buying for shoe care products and store utilities quarterly7. Liaise with Pedro Headquarter representatives to achieve a mutually beneficial situation for both parties8. Getting feedbacks from the customers to have a better buying supporting data9. Managing plans for stock levels10. Reacting to demands and logistic by-merchandise return or consolidation11. Propose to repeat best selling merchandise to fulfill demands12. Ensure stock is meeting the requirement for promotional needs Show less

• 

  PT. MAP Aktif Adiperkasa

  Jun 2018 - Dec 2021

  Merchandiser

  Distributor for Reebok footwear category for men, women, and kids range. Retailer of The North Face and Timberland apparel & footwear, Saucony and Salomon footwear.1. Bi-annual buying for footwear collection2. Ensure have balance incoming stock and product flow according to OTB3. Liaise with APAC team/principal for an incoming product, product feedback, marketing, and Indonesia's specific projects4. Collaborate with Marketing, E-Commerce, Trainer, and Visual Merchandiser for monthly product highlight, product knowledge, campaigns, and social media plan5. Analyze slow-selling products to be featured in flash sale program and monthly markdown execution6. Maintain the sales margin to achieve the desired goals7. Sell through report and feedback to the principal on campaign products8. Ensure the product availability and explore collection options to fulfill to affiliates based on their needs9. Initial allocation to all concept stores of MAA: Reebok concept store, Planet Sports, The Athlete's Foot, Sports Station, and marketplace (Tokopedia, Shopee, Blibli, & Lazada)10. Buying trip to Singapore and China for Reebok buying season Show less