Anna Dralina

Experience

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  American Chamber of Commerce in Ukraine

  Sept 2015 - Apr 2016

  Marketing Coordinator

  The American Chamber of Commerce in Ukraine (“Chamber”) is among the most active and effective non-government, non-profit business organizations operating in Ukraine. The Chamber is an apolitical organization and does not endorse or align with any single political party or personality but instead strives to work across party lines for the benefit of the internationally oriented business community and ultimately the Ukrainian economy. One of the Chamber’s principal activities is to represent the foreign investment community as well as to facilitate the entrance of potential new investors into this market. Show less

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  ExpoPlatform

  May 2016 - Dec 2016

  Marketing Manager

  ExpoPlatform empowers event organizers with innovative event-tech solutions to overcome challenges faced in crafting seamless and memorable event experiences for attendees. With novel web and mobile solutions for online, offline, and hybrid events like exhibitions and trade shows, conferences and meetings, or hosted buyer programs and B2B events, ExpoPlatform improves capabilities of the event organizer and add value to events with a digital boost.

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  JeraSoft

  Dec 2016 - Apr 2018

  Head of Marketing

  JeraSoft is a leading developer and integrator of full-featured Billing Software for modern Telecom Operators (VoIP) and IoT/M2M Providers. JeraSoft was founded in 2005 in the UK as an engineering company. Currently, a company is serving customers on 5 continents.

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  Turnkey Lender

  May 2018 - Jul 2021

  Senior Marketing Manager

  TurnKey Lender is a global ULM (Unified Lending Management) leader. The company designs and develops intelligent award-winning software products that automate the entire lending process for financial institutions. The solution's capabilities cover traditional and alternative lending, SME financing, grant management, money lending, leasing, trade finance, in-house financing, and more. TurnKey Lender serves customers in 50+ countries, and the list keeps growing.

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  EventsWallet

  Jul 2021 - Jan 2022

  Chief Marketing Officer

  EventsWallet is a B2B SaaS platform that provides innovative solutions for event management, helping organizers streamline processes and enhance attendee experiences. At EventsWallet, I built the company’s first comprehensive marketing strategy, focusing on brand, growth, and product marketing. My efforts significantly increased lead generation and customer acquisition. I spearheaded the launch of new marketing campaigns and optimized existing channels, resulting in substantial growth in user engagement and product adoption. Additionally, I led a marketing team to successfully penetrate new markets, thereby expanding our global footprint and boosting overall revenue. Show less

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  Digital Samba

  Jan 2022 - Apr 2024

  Head of Marketing

  Digital Samba is a cutting-edge video conferencing solution catering to various industries, including education, business meetings, and webinars. Notable clients include McDonald’s, Deloitte, Ferrari, Raiffeisen Centrobank, and American Express. During my tenure, I developed and executed a comprehensive marketing strategy that tripled website traffic year-over-year and boosted MRR. I successfully relaunched the Digital Samba brand, website, and pricing strategy, enhancing brand recognition and reactivating churned customers. Additionally, I led the launch of two new products, expanding our market share and product portfolio. Show less

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  Freelance

  May 2024 - now

  Marketing Consultant | Fractional CMO

  In my role as a Marketing Consultant and Fractional CMO, I delivered strategic marketing leadership for organizations in diverse industries such as web hosting, defense tech, and AI translation. I directed brand relaunch initiatives, implemented data-driven marketing strategies, and worked closely with cross-functional teams to execute high-impact campaigns.