Experience

• 

  Nargenfestival

  Apr 2018 - Sept 2018

  Personal assistant

  Nargenfestival is a classical musical and theatre festival in Estonia, led by the Grammy-winning conductor Tõnu Kaljuste. My role was to assist the Head Producer with her daily tasks, run campaigns and create content for social media.

• 

  Äripäev

  Jun 2018 - May 2019

  Content manager

  Strengthened the position of Best Marketing Eesti (Bonnier Group) as the leading marketing blog in Estonia by producing daily content, conducting interviews with Estonian marketing gurus, and brainstorming ideas that would innovate the Estonian marketing conference scene.

• 

  Havas estonia

  Aug 2018 - Sept 2018

  Summer intern

  Summer internship that included pitching 4 campaign ideas for 4 clients within 4 weeks.

• 

  Optimist group

  May 2019 - Aug 2022

  I led tactical, social, and branding campaigns for Telia, Estonia's leading telecom company to strengthen their position and maximalize sales opportunities, helping them become The Client of The Year in 2022. I conceptualized campaigns for various industries, including banking & investment, energy, e-commerce, real estate, transportation, automobile, education, social services, health care, delivery service, and the food & beverage industry.I supported other Creative Directors with their accounts by building opportunities for brands to engage with the younger audience on social media.

  • Creative Director

    Sept 2021 - Aug 2022

  • Copywriter / Junior Creative

    May 2019 - Sept 2021
• 

  Salz & water

  Oct 2022 - Mar 2023

  Concept creative

  Worked with a range of B2C and B2B clients, both global and local Swiss brands, developing creative campaign concepts and digital content strategies.

• 

  Sweep

  May 2023 - now

  Creative concepts, thinking strategically, writing copies, and other fun stuff. Leading social media projects from strategy to execution.

  • Creative Director

    Jan 2024 - now

  • Social Media Lead

    May 2023 - Jan 2024