Experience

• 

  Lucent technologies

  Jan 1998 - Mar 2001

  Director, marketing communications

  Performed marketing communications in support of global microelectronics group. Developed New Product Introduction (NPI) program to develop consistency in the selling process for new-to-market products. Equipped sales department to address pre-release customer inquiries. Heightened market awareness and increased sales through the creation of equity name brands. Liaised with vendors and customers to develop product naming conventions and icons.

• 

  Agere systems

  Mar 2001 - Apr 2007

  Director, marketing communications

  Implemented innovative web marketing campaign. Authored sales communications. Steered the creation of technical documentation. Instrumental in leading informative, sales-focused trade shows. Determined global marketing messages. Oversaw global customer response center. Designed sales and marketing collateral. Developed unique brand management campaigns reaching out to new market verticals.

• 

  Lsi corporation

  Mar 2007 - Jan 2009

  Director, event marketing & creative services

  Executed all activities related to global advertising. Partnered with internal groups to set corporate strategies and create high-level value content.Oversaw art services. Scheduled and managed industry events. Directed the customer response center. Planned and produced sales and marketing conferences. Created internal newsletters. Kept sales teams up-to-date on all new products. Administered comprehensive product brand management initiatives.

• 

  (self employed)

  Jul 2010 - Oct 2011

  Marketing & communications consultant

  Providing messaging, positioning and communications direction for major semiconductor manufacturer, based in Europe, but with locations throughout the world.

• 

  Nxp semiconductors

  Oct 2011 - Jan 2019

  Edit, provide and direct communications materials for the global sales team. Also provide information for Customer communications such as key letters and presentations. Additionally, support Global Sales & Marketing executives with presentations and communications deliverables. Responsible for global marketing communications activities and market/brand positioning for the Identification business.

  • Head Sales Communications

    Jan 2016 - Jan 2019

  • Director of Marketing Communications for BUID

    Oct 2011 - Jan 2016
• 

  Marcom savvy

  Jan 2020 - now

  Founder

  Consultant for Marketing & Sales Communications projects. Supporting marketing and sales with both internal messaging and customer communications for new programs, daily operations, company/team mergers and more.