Experience

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  Zip.net

  Jun 2000 - Jul 2001

  Content editor

  My first job, already with digital-based journalism. Started as an intern, in charge of the technology news section. Became a full-time employee as a home editor after 3 months of internship.

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  Uol

  Jan 2004 - Feb 2005

  Journalist

  Sports content creator.

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  Terra networks

  Feb 2005 - Aug 2006

  Content editor

  Home page editor and financial section editor. Team manager during the 2006 World Cup.

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  Rede globo

  Aug 2006 - Dec 2011

  Coordenador/editor web

  Technology and games editor (from 2008 until 2011) and content producer for G1.com.br. SEO and Social leader at newsroom – delevoped social media strategies for Twitter and Facebook for G1. Host of the Tech News weekly feature at GloboNews cable TV. Home page editor from 2007 to 2008. Technical consultant and newsroom evangelist during implementation of new content management system and semantic web/automatic news categorization system. Assistant editor for G1 São Paulo (local) news session from 2006 to 2007. Responsible for managing coverage during key events such as the pope’s visit to São Paulo in May 2007. Show less

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  Terra networks

  Dec 2011 - Oct 2012

  Executive editor

  Content manager for terra.com.br, responsible for the editorial curation for the home page and task assignment. In charge of editorial tone of voice and curation.

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  Microsoft

  Oct 2012 - Nov 2021

  Content program manager and web editor

  Partnership management, responsible for prospecting and signing deals with content providers. Evaluating and creating strategies and implementing plans to improve user conversion to other Microsoft assets. POC on Microsoft News Brasil for Bing and LinkedIn promotion strategies.Localization, beta testing, product managing and feature implementation. Constant interaction with Program Managers. Business intelligence: monitoring KPIs via Adobe Analytics and real time traffic via Chartbeat.Prior roles: App curation and promotion for Windows Universal Store on MSN and other Microsoft online services (i.e. Microsoft Edge default home page). Responsible for Microsoft Store promos on MSN Brasil and Portugal. Content marketing and analytics for MSN as Microsoft Store marketplace affiliate.Content creation for social network profiles (Facebook, Instagram, Twitter). Content creation for Microsoft international content team and translation/ localization to Brazilian Portuguese. Content curation for the MSN Brasil Information Hub (News, Finance, Sports, Weather and Autos). Vertical Leader for Sports and Autos - MSN Portal and Windows 10, Windows Phone 8 and Windows 8 apps. Show less

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  Microsoft news

  Jan 2019 - Jul 2020

  Editorial hub manager

  Editorial operations manager for Microsoft News (MSN) for Brazil, working with other markets from the Americas region. Engagement and Growth strategies developer.

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  Odds scanner

  Nov 2021 - Apr 2024

  Content manager

  Freelance content manager. Quality control, SEO and drive results for affiliate programs.

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  Amazon

  Dec 2021 - now

  Program manager

  Senior Program Manager, Social Media Customer Service Quality Program. Previously, Social Media Customer Service PM for Brazil, LATAM, Spain and NASP.Amazon works towards a single goal: to ensure the best possible experience for our customers. To do that, we empower our team to think like owners and solve problems correctly the first time. As a team, we are focused on continuously improving and setting new standards in Social Media customer support.The SMCS Program Manager is responsible for:- Supporting program/project management for new launches, announcements, and process changes related to the Social Media customer experience.· Working with Product teams, Content Developers, Operations teams, Public Relations, Marketing, and other key stakeholders on the details of new initiatives to ensure operational readiness and effective change management.· Developing training and communications as needed using strategies defined by the team.· Leveraging metrics, reporting, and Voice of Customer insights to measure the effectiveness of the program and drive improvements to the customer and associate experience. Show less