Experience

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  Ignas tour spa

  Jul 2012 - Aug 2015

  Contract manager

  - Negotiated business partnerships with tourist entities in order to create holiday packages sold later through online channels, offline marketing campaigns and Global Distribution System channels.- I was planning and running face to face appointments with hotels directors, marketing specialists and general managers to establish and consolidate partnerships- I was the commercial and technical point of contact for external partners and major internal stakeholders.

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  Booking.com

  Sept 2015 - Mar 2017

  Account executive

  - Managed partnerships with Italian hoteliers by supporting and consulting them on all topics related to their presence on Booking.com - Onboarded and provided support to new and existing accommodation partners, approaching, informing and advising them on how to optimize their performance - Built accommodation web-pages and trained new clients on how to use Booking.com extranet- Sold Booking Suite products (Websites, Booking Engines, Revenue Management tools) and advised clients on their best usage - Led the preparation of market visits, operational planning, projects and events Show less

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  Trivago

  Jul 2017 - Aug 2020

  As Key Account Manager my responsibilities were the following:- Managing partnerships with IT enterprises and digital agencies by providing sales, tech and marketing consultation- Defining operational, technical and commercial strategies to build and develop new business opportunities - Consulting IT enterprises and digital agencies on development opportunities to optimize and maximize their CPC campaigns- Analyzing and monitoring initiatives of my portfolio based on defined KPIs (CPA, ROI, etc.) - Enhancing portfolio’s performance by pitching relevant features and products (upselling and cross selling)- Aligning on priorities and next best actions with internal and external stakeholders Show less - Led and developed a Sales and Account Management team measuring, challenging and benchmarking the team’s performance through a KPI and target system- Collaborated with major internal stakeholders (Finance, Marketing, Product) to optimize internal processes and define new business strategies- Supported the HR department in scouting potential candidates, defining case studies and interviewing candidates - Prepared and delivered trainings within my team to increase the industry knowledge, communication skills and related sales and account management skills - Provided sales and marketing consultation to individual hoteliers with the goal of maximizing their CPC campaigns on trivago Show less

  • Key Account Manager - Technical Partnerships

    Aug 2019 - Aug 2020

  • Sales Account Manager Team Lead

    Mar 2018 - Jul 2019

  • Sales Account Manager

    Jul 2017 - Feb 2018
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  Bressanone turismo

  Apr 2020 - May 2020

  Workshop facilitator & trainer

  Organisation, coordination and delivery of workshops, consultancy and trainings within the digital marketing area. The project was part of the "Development of the Alpine Tourism" initiative.

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  Wintrade digital agency

  Sept 2020 - Mar 2023

  Project & sales account manager

  - I develop sales strategies to promote digital marketing's benefits and acquire new clients.- I develop roadmaps, define timelines and KPIs, while collaborating closely with cross-functional teams to ensure project delivery.- Account management and project management of existing clients, negotiating deals and monitoring their performance.- Day-to-day project tracking through use of Coda board, Trello and Hubspot.

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  Zeep!

  Mar 2023 - now

  Project & sales account manager

  Ciao siamo Zeep!Siamo una nuova Digital Agency che crea contenitori e contenuti digitali unici per rendere semplice ed efficace la comunicazione online di brand e aziende.Dalla A alla Zeep!