Experience

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  J. walter thompson

  Jan 1993 - Jan 1997

  Account manager

  Led strategic, creative, and media plan development for Kellogg cereal brands (Smart Start, Honey Crunch, and Corn Flakes) and Warner-Lambert OTC products (Zantac, EPT pregnancy test, and Lubriderm body lotion)

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  Mastercard worlwide

  Jan 1998 - Jan 2005

  Vp global brand building/director, global advertising

  Led consumer brand marketing efforts in Europe, Asia/Pacific, Middle East/Africa, and Latin America. Managed a global staff of 40+ professionals. Controlled $300 million advertising and marketing budget.• Directed the international development of the “Priceless” consumer marketing platform in 90+ markets, receiving every significant marketing and financial services industry award, including the first ever Global Effie.

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  Mastercard worldwide

  Jan 2006 - Jan 2010

  Created and led the corporation’s first centralized global B2B marketing organization, supporting the company’s transition from a consumer to a B2B marketing focus. Partnered with legal staff to ensure regulatory compliance of all communications materials.• Created a consistent value proposition and messaging strategy that centered on customers’ needs, contributing to the acquisition and retention of more than $40 million in business and an overall 20% increase in sales.• United a global staff of 65 marketing professionals to establish a centralized resource to support worldwide sales of a full suite of product and service offerings, resulting in dramatic improvements in sales force effectiveness and productivity.• Reduced marketing costs 35% in less than one year through consolidating multiple agency relationships and leveraging the efficiencies of a centralized marketing team. Show less

  • EVP/Group Executive Business-to-Business Marketing

    Jan 2008 - Jan 2010

  • SVP/Group Head Global Brand Strategy and Development

    Jan 2006 - Jan 2008
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  Marketing consulting associates

  Jan 2011 - Jan 2012

  Executive director

  Provided marketing leadership and expertise to clients ranging from local businesses to Fortune 500 corporations across a diverse spectrum of industries. Selected engagements included the following.• Ladders.com – Analyzed client’s product portfolio and developed strategy to differentiate and segment product offerings. Recommended client’s implementation of targeted messaging program and refocusing of marketing budget on high profit products.• US Municipal Market-Only Bond Guarantor Company Assessment – Conducted research to determine market feasibility of new muni-only bond insurance company. Interviewed top industry underwriter/dealer executives to assess viability and focus of new company. Developed value proposition and naming strategy for company. Show less

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  School of rock

  Oct 2012 - now

  Chief operating officer

  Launched a music school that utilizes an innovative approach to encouraging students’ personal and musical development through private instruction, group rehearsals and public performances. Recruited and oversee a team of 10 to 15 instructors, a music director, and a general manager. • Led business from start-up to generating profits in the first year of operations. Analyzed regional markets to identify territory with high profit potential. Located space, negotiated lease, and ensured compliance with municipal ordinances. Directed build-out of space and purchased equipment to create a state-of-the art learning environment.• Created and executed marketing initiatives that built awareness across multiple communities. Develop advertising, social media, and grassroots campaigns. Design, implement, and track sales strategy results and CRM. Collaborate with 180+ fellow franchise holders and corporate office to share marketing expertise and gain efficiencies across the network.• Organize 60+ annual performances, partnering with local music venues, festivals, and community events to showcase students’ musical achievements. Garnered media coverage with a feature article in Coastal Connecticut, interviews with local Fox and CBS affiliates, receipt of Shoreline Times Best of Shoreline CT 2015 Award for Guitar Lessons, and the Chamber of Commerce Best New Business of the Year Award.• Conduct competitive analyses to identify opportunities to grow enrollment, increase retention, and enhance profitability. Developed staff compensation structure and program pricing model. Continually build revenue through introducing new program offerings and value added services. Show less