
Timeline
About me
ASM, Fevicol - Pidilite | ITC - MT & KAM | Entrepreneur | Titan | Vogue Arcadia
Education

T.a.pai management institute
2018 - 2020Pgdm
Lovely professional university
2011 - 2016B.tech(hons) - m.tech (dual) computer science engineeringActivities and Societies: Student Placement Cell M.Tech In Intelligent Systems and AI, with research work in the domains of Robotics and Gaming AI..
Experience

Vogue arcadia
Apr 2016 - Apr 2020Managing partner & co - founder• Founded a start-up focusing on Game Development and provided training on game designing and incorporating AI automation aspects in game designs. • Headed core functioning of the firm and lead client Negotiations for assessing specific business requirements for delivering customized gaming & AI Based solutions.• Managed technical, financial and administrative aspects of projects and ensured client satisfaction for pan India clientele.

Logistics committee tapmi
Apr 2019 - Mar 2020Convenor
Titan company limited
Apr 2019 - Jun 2019Business development manager intern• Involved in the Tanishq Expansion Project for Searching and Surveying new Locations to establish Tanishq Showrooms and Franchises.• Surveyed 15 cities across Bihar for Evaluating the jewelry market potential through market research & existing branded retailers to determine the viability & maturity of the market.• Recommended 5 viable locations and timelines for further expansion.

Itc limited
Oct 2020 - Nov 2022• Managing the Modern trade for UP and Uttarakhand territory for all major Ecommerce and Key Accounts in B2C Retail, B2B, Cash and Carry, E-B2B and E-B2C account formats.• Increased the Number of MT & EC clients from 3 to 65 and effective business size from 65 Cr to 250 Cr annually in the tenure.• Planning: Developing the overall territory category plan in alignment to the overall district plan and overseeing the execution.• Leading: A team of 4 Area Executives to drive the plan measuring AE productivity and setting directions for correction. Guided an extended team of 30+ in store promoters and 2 Team Leads to manage in store branding, promotions, trials, product placements to increase plan effectiveness.• Aiding Brand Movement: Aiding in Brand Movement by tracking brand progress and new launches of the competitors and ITC brands in assigned category and suggesting corrective action or new product ideas to respective SBUs.• Liaising with Key Account Managers, Regional and National buyers from the accounts and Category Development Managers for driving sales and fulfilling account requirements. Show less • Part of ITC National team for the Implementation and Management of PACE Project with BCG for Delhi NCR Region. • Responsible for end to end management of project deliverables at given set of channel partners - Total of 17 channel partners handled in 6 months.• Aligned a team of Area Executives and sales representatives to new system processes and digital reforms across entire SBU of ITC. • Measured AE productivity and set directions for correction to aid business growth.• Enhanced on ground implementation by resolving issues with linearity of sales, delivery issues, low outlet base and implementation issues due to geographical complications. Show less
Key Account Manager - LULU India Ltd
Mar 2022 - Nov 2022Area Manager Modern Trade
Feb 2022 - Nov 2022Area Manager Strategic Initiatives
Jul 2021 - Feb 2022Area Manager Trainee
Oct 2020 - Jul 2021

Pidilite industries limited
Nov 2022 - now• Managing the Fevicol retail business for South Gujarat territory covering 6 cities with a team of 11 TSI and TSR.• Leading the team to service a business network of over 2700+ dealers through a dedicated network of 9 channel partners.• Designing the Sales strategy and targets on a monthly basis for 60 products spanning 30 categories for the entire territory at a dealer type and TSI level basis historical sales numbers and current business trends analysis.• Overseeing the Sales Operations for various modules for Peripheral areas, 200K-500K Population Small Towns, Technical Application Usage, Billed Dealer Statistics, Range Sales, TSI & TSR Performance Scorecard, Order Serviceability, Exception Handling.• Planning Joint Action with the managers of associate brand Bluekoat for competition counteraction and market share increase/retention on a monthly basis. Show less * Head of Consumer Marketing and Sales for the state of Karnataka for driving Quaternary business for Fevicol Retail Division. * Led a team of 20 Site Specialist and 4 Business Development Executive to convert competition presence at the site level by engaging with Homeowners and Contractors. * Increased the number of competition sites converted by 8% and volume converted at these sites by 52% by identifing gaps between existing KPIs & actual on ground reporting for my team and resolving them. Doubled the number of upcoming sites identified, number of upcoming sites converted by 189% and volume converted by 167% by the same process. * Initiated working on apartment complex segment creating database of and covering more than 3600 complexes in 8 months and gained entry 340+ complexes as well as create viable lead pipeline till 2027 of 250+ more complexes competition counteraction and upcoming coverage.• Led to the establishment of the Site Engineer catering teams across India in Pidilite through the new verticals found in the work on Apartment Complexes - which was initiated for the first time by the team led by me.* Initiated working on Builder Layout segment creating database of 100+ builders and tracking their adhesive usage for conversion. In the H1 of FY were able to convert 50% of their requirements to our products increasing it to 63% in H2. * Trained 7 team members to secure promotions by passing the internal testing process in 1 year. * Identified Gaps in existing on boarding process and Established a 10 day training process for new Site Specialist training. Show less
Branch Manager - South Gujarat, Fevicol Retail
May 2024 - nowConsumer Activation Manager, Fevicol Retail
Nov 2022 - Apr 2024
Licenses & Certifications
- View certificate

Advanced persuasive selling: persuading different personality types
LinkedinMay 2020 - View certificate

Becoming head of sales: developing your playbook
LinkedinMay 2020 - View certificate

Creating your sales process
LinkedinMay 2020 - View certificate

Learning personal branding
LinkedinApr 2020 - View certificate

Sales negotiation
LinkedinApr 2020 - View certificate

Sales: data-driven sales management
LinkedinMay 2020 - View certificate

Managing in difficult times
LinkedinMay 2020 - View certificate

Leading in crisis
LinkedinMay 2020 - View certificate

Advanced consumer behavior
LinkedinApr 2020 - View certificate

Sales: customer success
LinkedinMay 2020
Languages
- hiHindi
- enEnglish
- beBengali
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