
Timeline
About me
Brand Strategist & Marketing Lead | Creative Director | Content Strategist | Startup Secret Weapon | Built 50+ Brands | Detail-Obsessed | Results-Driven
Education

Springboard
2020 - 2021Certification ui/ux design career trackActivities and Societies: 700+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle. Completed UX Design Projects, including a Google Design Sprint and 4 week internship with a company based in India implementing the design process. Design Process• Design Thinking• Competitive and Heuristic Audits• User Research• Research Synthesis• Information Architecture• Wireframing & Interaction Design• Prototyping & Testing -Easy IEP-A website allowing teachers to easily create a student's IEP or Individual Education Plan, to effectively… Show more Completed UX Design Projects, including a Google Design Sprint and 4 week internship with a company based in India implementing the design process. Design Process• Design Thinking• Competitive and Heuristic Audits• User Research• Research Synthesis• Information Architecture• Wireframing & Interaction Design• Prototyping & Testing -Easy IEP-A website allowing teachers to easily create a student's IEP or Individual Education Plan, to effectively deliver intervention services in an education setting.-BookWorm-A freemium audiobook app with the option to upgrade for celebrity narrators, participate in reading challenges, and eliminating interruptions by advertisements.-Post Up-A five day Google Design sprint helping business owners find a place to work. -WhizKids-Designed a mobile app for Avasarshala, an India based company, entitled WhizKids, providing children engaging daily learning challenges. Show less

The university of new mexico
2010 - 2014Bachelor of arts - ba psychology & religious studiesActivities and Societies: Sum Cum Laude Assisted with qualitative and quantitative research studies, in methodology, running subjects, analyzing data, and writing up results. Mastering foundational skills to understand how people think and feel with coursework such as: • Behavioral Science• Research, Testing and Statistics • Learning and Memory• Mental Models
Experience

Care.com
Jun 2015 - Oct 2019Child care coordinator• Rated one of the TOP 1% of caregivers in Austin, with every review being 5/5 stars out of 22 reviews. • Designed top quality childcare for over 100 families, implementing a user-centered approach to meet and exceed the unique needs and interests of each parent and child.• Built and promoted strong, long-lasting client relationships by networking with a focus on client retention.• Managed client pipeline, including appointments and consultation calls.

Austin independent school district
Aug 2016 - Oct 2021Special education teacher & team leader• Designed instructional content for Special Education students utilizing the principles of user design consistently to deliver highly effective instruction such as empathy, accessibility, personas, and user stories.• Team Leader of the Special Education department, consisting of seven (7) Special Education Teachers. • Awarded "Teacher of Promise" for work with high-need Autistic, Speech Impaired students• 95% of Special Education students passed state exam, STAAR, in at least one content area. • 100% mastery of Texas Education Agency standards 2019-2020 Show less

Springboard
Aug 2020 - Jul 2021User experience design student700+ hours of hands-on course material, 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastering skills such as: • User research, data analytics, and usability testing.• Research synthesis with affinity mapping, empathy/journey maps, and personas.• Mobile/web design, content strategy, sketching, wireframing, and prototyping. • Visual storytelling, design systems, animations.• Design sprints.• Collaboration with senior mentors and peers. Show less

Avasarshala
May 2021 - Jun 2021Ux designer4 week UX Design Industry Design Placement via Springboard. Designed a mobile app called WhizKids, providing children engaging daily learning challenges.

Beautiful bee's bakery - the conscious baking co.
Jul 2021 - Aug 2021Ux consultant• Partnered with a local conscious Austin bakery to improve existing website for opening day of Farmer's Market.• Conducted site audit and provided extensive recommendations, primarily recommended WCAG compliance for accessibility across the brand including physical and digital brand logos. • Reported extensive competitor analysis across multiple platforms to create unique brand identity and increasing conversion.

Encoura
Oct 2021 - Nov 2022Jr. ux designer• Completed Quality Assurance (QA) on app & web by tracking inconsistencies and unplanned behaviors, then communicating to developers, product, copy, and marketing teams with a clear path to fix them efficiently.• Analyzed, synthesized, and presented competitor analysis to stakeholders across varying teams, highlighting gaps in the market, resulting in new feature mockups, rebranding, and usability testing with High School educators and students.• Led the full end to end user research journey for our main product developing four (4) user personas used by product managers, engineers, and UX design resulting in rebranding spanning over one (1) year.• Designed solutions for empty states for app & web by sketching, iterating and creating high-fidelity screens in Figma. Show less

Texas wellness agency
Dec 2021 - Dec 2023Brand strategist
Ari rose designs
Apr 2022 - nowI build badass brands.
Award-Winning Brand & Web Designer
Mar 2023 - nowOwner
Apr 2022 - now

Turning point
Sept 2022 - Sept 2022Web designer & ux writer
Licenses & Certifications

Certified user experience specialist (cusx)
SpringboardJul 2021
Honors & Awards
- Awarded to Arianna Rose 🌹Teacher of Promise (2016-2017) Austin Independent School District May 2017 The Teacher of Promise designation is awarded to one first year teacher at every school in the district. The award gives recognition to those that demonstrate commitment to excellence and service to students.In one (1) academic year, successfully taught high-need Autistic, Speech Impaired students to feed, use the restroom, and express themselves orally using a combination of basic sign language and 100 Kindergarten words.
Volunteer Experience
Volunteer
Issued by Casa Marianella on Jun 2018
Associated with Arianna Rose 🌹Mentor
Issued by Big Brothers Big Sisters of America on Mar 2012
Associated with Arianna Rose 🌹Research Assistant
Issued by Refugee Well-Being Project of New Mexico on Aug 2013
Associated with Arianna Rose 🌹
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