
Timeline
Skills
Retail salesMerchandisingTraining and developmentTeam buildingTeam managementStore operationsSales operationsInventory managementMarketingForecastingKey account managementRecruitingNew business developmentBusiness strategyMarketing strategyAbout me
With total of 7 years exp in retail industry currently handling secondary sales business & front end operations for more than 100 stores of large format retail like Shoppers Stop, Lifestyle, Central, Pantaloons etc & responsible for 40 crores of business from entire North as a command area.
Education

Ime
2007 - 2009Master of business administration - mba marketingActivities and Societies: HR Meet, Cultural Activities, Group Discussion, Organinsing events Did PGDM in Marketing

Kanpur university
2004 - 2007B.com commerceB.Com
Experience

Hcl infosystems ltd.
Apr 2008 - Jun 2008Summer traineeDid my Summer training in Lucknow for two months.My profile was to promote the products and look after the sales for all government organisations and educational institutes.

Fila
Oct 2008 - Jan 2009Project trainingI did my winter Project Training on how to manage and run a retail outlet

Ssipl retail ltd
Jan 2009 - Nov 2009Management traineeLooking after the sale of a EBO & promoting the brand through advertising & marketing tie ups

Bulchee
Nov 2009 - May 2011Area associate & merchandiserHandling EBO's for west region & Large format stores like Shoppers Stop, Westside, Lifestyle, Central etc for entire Western & Northern part of country as well as merchandising for all key accounts.

Itc limited
May 2011 - Mar 2018Area sales executive1- Handling secondary sales at all large format retail stores like Shoppers Stop, Lifestyle, Central, Westside, Reliance Trends, Max & Pantaloon across Northern India & 2 states of Western part of India.2- Handling 100 stores with total of 150 counters across all key accounts in my command area with total of 147 brand staffs and thus responsible for achievement of sales targets for these stores.3- Building effective sales team for all stores, playing an active role in enhancement of skills & product knowledge of team members with the attitude to effectively perform their job roles and thus achieve their targets4-Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.Planning and effective implementation of promotions Brand building activities, promotion campaign etc. Show less

Vip industries limited
Apr 2018 - nowArea sales executive1- Looking Modern trade channel for Delhi & Haryana region. 2- Responsible for primary & secondary sales for two accounts, i.e. Big Bazaar & Spencers.3- Handling 22 stores in my command area with total of 48 brand staffs and thus responsible for achievement of sales targets for these stores.4- Preparing Indent & follow up for PO for all key stores. 3- Controlling attrition rate of brand staffs. 5- Identification of spaces to open kiosk in malls.
Licenses & Certifications
- View certificate

Retail sales management
LinkedinApr 2020
Honors & Awards
- Awarded to Rahul SrivastavaArea Sales Executive VIP Industries Ltd Sep 2019 Best ASE Award
Languages
- enEnglish
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