Experience

• 

  Palmela desporto

  Oct 2005 - Jun 2006

  Technical communications specialist

  Palmela Desporto is a municipal sports equipment management company in the municipality of Palmela.As a Business Communication Technician I performed:● Development of a Continuous Improvement Plan for subsequent certification of the quality of the service provided by the Company.● Implementation of the Continuous Improvement Plan in accordance with ISO 9001:2008.● Evaluation of Customer Satisfaction, which allowed to change some internal processes in order to better serve users. Show less

• 

  Westcongroup españa

  Oct 2006 - Mar 2007

  Marketing assistant

  WestconGroup is a leading distributor in the categories of unified communications, network infrastructure, data centers and security solutions.As a Marketing Assistant I realized:● Marketing campaigns, sending information about products, invitations to seminars and training.● Follow up of actions taken by the Commercial and Marketing Department.● Database management for Email Marketing campaigns.● Design for invitations to seminars, trainings, as well as product or institutional information documents, which were later sent to customers and potential customers.● Support in the development of company events.● Support in the development of company events Show less

• 

  Advantis

  Apr 2008 - Apr 2015

  Quality and communication management

  Advantis is an Information Systems and Technologies company that provides Consulting and Outsourcing services.As Communication and Marketing Manager, I implemented:● Quality System Management through maintenance and improvements to the existing Quality Management System.● Monitoring and verification of corrective measures identified in internal and external audits.● Mechanisms that facilitate the implementation of procedures related to maintaining Quality.● Management and promotion of Social Networks (Facebook, Linkedin and Youtube) and the company's website. Show less

• 

  Mediafone

  May 2009 - Apr 2015

  Content marketing management

  Mediafone is a company that produces audio, video, copy and image content.As Content Production Manager, I performed:● Production control of Audio and Copywritter content for customers.● Development of Email Marketing campaigns using MailChimp.● Management and promotion of Social Media (Facebook, Linkedin and Youtube) and the company's website.● Definition and implementation of SEO strategies and Google Ads campaigns.● Management of Customer accounts.

• 

  Iservices - reparações, acessórios e gadgets

  Apr 2015 - Mar 2016

  Social media & digital marketing consulting

  IServices is a multi-brand smartphone and tablet repair company that offers a wide range of accessories and gadgets.As a Social Media & Digital Marketing Consulting I performed:● Analysis and Management of Search and Display Google Ads Campaigns, to lower CPC and increase conversions.● Analysis and Monitoring of the Facebook Page and Facebook Ads, Remarketing, to obtain greater engagement and increase traffic to the website.● Website SEO optimization, to put it at the top of searches, for the desired keywords. Show less

• 

  Grupo salvador caetano

  May 2015 - Aug 2019

  Marketing manager

  Caetano Retail is the organization that aggregates the companies of the Salvador Caetano Group that develop the activity of distribution and car repair of several brands in Portugal.As Marketing Manager I was responsible for:● Strategic and Operational Marketing Management of the Peugeot, Seat, Opel, Renault, Audi, Volkswagen, Hyundai and Used Cars of the Caetano Retail Brand Dealers. ● Planning, management and operationalization of marketing plans related to each brand, in conjunction with the sales department. ● Direct relationship with suppliers to guarantee the necessary processes for carrying out actions.● Content production and management for Website, Social Media and offline support of competitive brands. ● Monitoring and follow-up of Social Media (Facebook, Instagram e Linkedin).● Digital Marketing content planning.● Data processing through a CRM platform for organizing Email Marketing and/or SMS Marketing. ● Preparation of activity reports of the brands with the defined and recovered KPIs. ● Measurement and evaluation of campaign results (physical and digital). ● Creative development of strategies and actions to lead generation and subsequent conversion such as: ➩ Launch of new products and services;➩ Online and offline Marketing campaigns; ➩ Partnerships and Sponsorships; ➩ Direct marketing; Show less

• 

  Garcias

  Sept 2019 - Dec 2019

  Marketing and event manager

  Garcias is one of the main national companies in the commercialization of wines and spirits.As Marketing and Events Manager my focus was on:● Streamlining the company's events calendar.● Development of the creative strategy for the ideas of presence in Social Media, as well as for the company's Cash & Carry stores.● Direct relationship with suppliers and customers, to ensure the necessary processes for holding events and promotional or institutional actions.● Relationship with the press● E-commerce process management.● Coordination of workflow and team management Show less

• 

  Morgado & amado

  Oct 2020 - Sept 2022

  A Morgado & Amado é um concessionário automóvel com 40 anos de história, que representa 2 marcas SEAT e Hyundai.Enquanto Responsável de Marketing tenho dado continuidade ao trabalho realizado durante o tempo de consultoria:✓ Gestão dos conteúdos, acompanhamento e monitorização de resultados da presença nas Redes Sociais.✓ Gestão das campanhas de Facebook Ads e Instagram Ads segmentadas.✓ Avaliação dos resultados de desempenho das páginas e campanhas nas Redes Sociais.✓ Gestão da conta do Google Analytics, acompanhamento dos dados e sugestões demelhoria a implementar no site.✓ Otimização do SEO do site para melhorar o posicionamento nos motores de busca.✓ Gestão da conta do Google My Business.✓ Tratamento das bases de dados para envio posterior de Email Marketing e/ou SMSMarketing.✓ Planeamento, Gestão e Operacionalização dos Planos de Marketing referentes a cada marca, em articulação com o Departamento comercial.✓ Relacionamento direto com fornecedores para garantir os processos necessários para a realização das ações.✓ Elaboração de reports das atividades de cada marca, com os KPI’s definidos e resultados obtidos.✓ Medição e avaliação de resultados das campanhas Online e Offline. Show less Enquanto consultora realizei a:- 𝗗𝗲𝘀𝗲𝗻𝘃𝗼𝗹𝘃𝗶𝗺𝗲𝗻𝘁𝗼 𝗱𝗮 𝗲𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗮 𝗰𝗿𝗶𝗮𝘁𝗶𝘃𝗮 𝗱𝗮𝘀 𝗥𝗲𝗱𝗲𝘀 𝗦𝗼𝗰𝗶𝗮𝗶𝘀:✓ Gestão dos conteúdos, acompanhamento e monitorização de resultados.✓ Gestão das campanhas segmentadas.✓ Avaliação dos resultados de desempenho das páginas e campanhas.- 𝗣𝗿𝗼𝗱𝘂𝗰̧𝗮̃𝗼 𝗲 𝗴𝗲𝘀𝘁𝗮̃𝗼 𝗱𝗲 𝗰𝗼𝗻𝘁𝗲𝘂́𝗱𝗼𝘀 𝗽𝗮𝗿𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲:✓ Planificação e produção de conteúdos para o site.✓ Gestão da conta do Google Analytics, acompanhamento dos dados e sugestões demelhoria a implementar no site.✓ Otimização do SEO do site para melhorar o posicionamento nos motores de busca.✓ Gestão da conta do Google My Business.✓ Tratamento das bases de dados para envio posterior de Email Marketing e/ou SMSMarketing. Show less

  • Responsável de Marketing

    Jul 2021 - Sept 2022

  • Consultora de Marketing

    Oct 2020 - Jun 2021
• 

  Century 21 helderlar

  Oct 2022 - now

  Responsável de marketing

  A CENTURY 21 Helderlar é uma agência imobiliária com mais de 30 anos de história, 14 dos quais com a insígnia da CENTURY 21.Enquanto Responsável de Marketing o meu foco é:✓ Planeamento e gestão de estratégias do planos de comunicação e marketing.✓ Elaboração de propostas de marketing, desenvolvidas no âmbito do setor imobiliário.✓ Avaliação dos resultados de desempenho das páginas e campanhas nas Redes Sociais.✓ Criação e implementação de campanhas de marketing digital.✓ Gestão das redes sociais (Facebook, Instagram e Linkedin), desenvolvimento do calendário de conteúdos, com respectivo design e copy.✓ Gestão da conta do Google My Business.✓ Dinamização de ações que incrementem o tráfego do website e respetiva notoriedade da marca.✓ Gestão de fornecedores para pedidos de materiais promocionais.✓ Organização e supervisão de eventos e formações.✓ Apoio na execução de ações relativas a participação em eventos exteriores.✓ Formadora em Marketing Digital, Redes Sociais, Canva, Whatsapp Business. Show less