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Anshika Jain

Anshika Jain

CRM and Content Marketing

Followers of Anshika Jain3000 followers
location of Anshika JainDelhi, India

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  • Timeline

  • About me

    IMT Ghaziabad'22| Brand Marketing | Titan | Ex- Emami, MobiKwik

  • Education

    • Delhi University

      2015 - 2017
      Bachelor's degree Business/Commerce, General

      Activities and Societies: Content Head, Marketing Society at CVS

    • Institute of Management Technology, Ghaziabad

      2020 - 2022
      PGDM Marketing

      Activities and Societies: Senior member, PR and communications committee

  • Experience

    • Jabong

      Jan 2018 - Feb 2018
      CRM and Content Marketing

    • MobiKwik

      Feb 2019 - Jul 2020

      -Planned and conceptualised 360 degree product marketing campaigns ; In-app engagement, retention, reactivation, UX and communication flow.- Planned and conceptualised key messaging across CRM channels - Push, Emailers, SMSs, etc - Handled content marketing end-to-end with creative agencies, managed social media campaigns and delivery of creative assets - Creatives, Videos, Blogs, Influencer marketing, etc across FB, YT, Instagram, Twitter- Conceptualised and delivered ATL branded content; celeb endorsements, cinema ads, OOH content and creative ideation Show less

      • Brand marketing associate (Branding/SM/SEO/CRM)

        May 2019 - Jul 2020

      • Marketing Intern

        Feb 2019 - Apr 2019

    • BeKarmic

      Sept 2020 - Nov 2020
      Social Media Marketing

    • Curefit - house of cult

      Jun 2021 - Jul 2021
      Marketing Intern

    • Emami Ltd

      Jun 2022 - Nov 2023

      Marketing New product development design thinking:- Conducting consumer immersions to identify consumer touchpoints and create a persona for targeted products and communication - Conducting competition research for product concept, pricing, and differentiation. - Testing solutions and planning product development pipeline. - Planning content marketing initiatives, positioning and message hierarchy, CRM campaigns, engagement and retention campaigns. - Managing SEO and content agencies including proposal evaluation, key deliverables and KPIs.Sales - Area sales management with a team of salesmen and sales officers- Planning month on month targets, brand and SKU level growth and driving sales KPIs such as ECO, lines and visibility- Ensuring day to day sales operations and driving per day targets. Driving area level pilot project of upsell-crossell - Analysing sales data to identify multi-level gaps, and opportunities Show less

      • Assistant Manager- Ecommerce Key Accounts

        Feb 2023 - Nov 2023

      • Management Trainee

        Jun 2022 - Feb 2023

    • Titan Company Limited

      Nov 2023 - now
      Deputy Manager Marketing - International Businesses

  • Licenses & Certifications

    • Marketing in the digital world

      University of Illinois Urbana-Champaign

  • Volunteer Experience

    • Education Volunteer

      Issued by Teach For India on Feb 2017
      Teach For IndiaAssociated with Anshika Jain

    • Content specialist

      Issued by Marketing society of CVS on Jun 2015
      Marketing society of CVSAssociated with Anshika Jain