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Luis Fernando Vergara

Luis fernando vergara

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location of Luis Fernando VergaraNorman, Oklahoma, United States
Phone number of Luis Fernando VergaraView Mobile No.
Followers of Luis Fernando Vergara2000 followers

  • Timeline

  • About me

    Entrepreneur, Brand Strategist, Founder at Branders Magazine | Marketing & Communications Specialist

  • Education

    • Lci bogotç

      2010 - 2010
      Dreamweaver, basic design la salle college

    • Universidad escuela de administración y finanzas y tecnologías

      2013 - 2014
      Marketing specialist universidad eafit specialist

    • Fundación universitaria san martín

      2003 - 2008
      Professional in marketing and advertising fundación universitaria san martin

    • University of oklahoma

      2017 - 2019
      Master of arts (m.a.) communication, journalism, and related programs

    • University of oklahoma

      2020 - 2023
      Ph.d program mass communication/media studies

  • Experience

    • Play marketing

      Mar 2008 - Mar 2009
      Creative designer

      • Assisted with design and communications campaigns for the company.

    • 360 media

      Mar 2009 - Jan 2012
      Marketing communications

      • Developed new brand for Marketing News Magazine, Punto de Evento, Seletto• Coordinated the creative campaign for Expomarketing and Marketing News• Directed the Advertising and Communication for Expomarketing and Marketing News• Webmaster Marketing News

    • Revista acine

      Aug 2011 - now
      Founder

      Managed the marketing campaignsManaged the relations with the media in ColombiaCoordinated the social media strategy communication

    • The line group

      Mar 2012 - Oct 2012
      Art director

      • Coordinated the graphic team to generate creative and effective campaigns• Presented creative campaigns to clients• Managed Endomarketing and communications for Helm Bank, Falabella, LAN and Huawei.

    • Marketing news colombia

      Oct 2012 - Mar 2014
      Marketing specialist

      • Developed new brand for Marketing News Magazine• Coordinated the creative campaign for Expomarketing• Directed the Advertising and Communication for Expomarketing• Wrote several articles for Marketing News’ website

    • Informa colombia s.a.

      Apr 2014 - Oct 2015
      Senior marketing executive

      • Generated strategic alliances with media and companies in the field like RCN Radio, Analdex, Ciclo de Riesgo.• Initiated a series of integrated marketing campaigns including SEO, email, print, digital, and social media & web analysis; Crafted concept and content for journal ads, direct mail campaigns, and blogs• Generated the Social Media network for the company with a focus in Linkedin generating a good prospect database.• Analyzed the traffic on the web and how the customer experience is using google analytics and crazyegg software.• Assisted in the creation and report of the budget Show less

    • Branders magazine group

      Mar 2015 - now
      Founder

      Branders Magazine is a digital media specialized in branding, strategy, and innovation. The magazine was born from the need of gaining access to the latest industry information and the initiative to share knowledge, exchange ideas and learn from industry experts practitioners.

    • Buzzee marketing

      Jun 2017 - Aug 2017
      Senior marketing executive - internship

      -Generated communication strategies for the brand-Managed the SEO strategy for the brand-Created networking with the media -Created the competition analysis

    • University of oklahoma

      Dec 2017 - now

      - Create the marketing and communication strategy plan for the Professional Development Programs - Communicate and promote the Professional Development certificate Courses - Manage the content for LinkedIn - Coordinate the email marketing campaigns - Generate the contact list for the campaigns - Assist in the creation and report of the budget -Co-Principal Investigator in the Global Capability Project in Public Relations and communication management for the USA.- Developed the website and managed the SEO strategy for Katerina Tsetsura.-Assisted in communications of different conferences in Gaylord College - Assisted the Marketing Department with strategies to reach the hispanic community in Oklahoma.- Managed the hispanic social media for OU athletics.-Created content related with OU Sports

      • Marketing & Communications Specialist - Irani Center for Energy Solutions

        May 2018 - now

      • Graduate Research Teaching Assistant

        Jan 2017 - Aug 2018

      • Marketing Contributor - Athletics

        Dec 2017 - Jul 2018

    • Colsa colombian student association

      Jan 2018 - Jan 2023
      Public relations chair

      - Managed the communications for the Colombian Night. (COLSA main Event)- Developed and Managed the new website- Assisted with the organization of conferences- Generated strategic alliances with mediaThe Colombian Student Association was established in 2001. I have served as the Adviser since then. Each year we have several activities on campus that promotes Colombia through cultural, social and sport activities. Our major event is "Colombian Night" that attracts around 800 people. The students prepare a typical dish, a highly elaborate cultural program, and ends with a typical Colombian party. Show less

    • Gaylord college of journalism and mass communication

      Jan 2023 - now
      Adjunct instructor

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Luis Fernando Vergara
      COLSA Scholarship Winner - Mar 2018
    • Awarded to Luis Fernando Vergara
      Gaylord Memorial Scholarship Winner 2017 - Jan 2017

  • Volunteer Experience

    • Coach

      Issued by Junior Jammer Norman - Oklahoma on Jan 2018
      Junior Jammer Norman - OklahomaAssociated with Luis Fernando Vergara