Experience

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  China national nuclear real estate corporation

  May 2010 - Aug 2014

  Marketing intern

  Effectively created media plans in alignment with client requirements. Leveraged the use of SPSS to develop a semi-annual report focused on Beijing’s real estate market. Recognized for delivering an excellent presentation on the ‘China Real Estate Market Report in the first half of 2014. Performed in-depth market research to define market trends and market side, conduct position analysis, and create sales forecast models. Played an integral role in the creation of a business plan that featured key marketing opportunities, competitive analysis, segmentation analysis, and general marketing strategy. Show less

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  Citi

  May 2013 - Aug 2013

  Financial analyst intern

  Prepared detailed summaries of 5 credit proposals for local clientsPerformed Credit analysis of 3 corporate and commercial customers using financial spreadsheets, ratios, and cash flow evaluation to facilitate the flow of informationCommunicated with 8 clients weekly and organized monthly meetings between clients and managers

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  Huang & qiang fitzgerald consulting company

  Oct 2013 - May 2014

  Consulting intern

  Diligently managed corporate social media accounts, which enhanced brand awareness and overall social media outreach. Cultivated and maintained strong client relationships, and promoted consulting services. Conducted marketing channel evaluation and strategy for 12 individual clients. Oversaw customer data, assessed persona, and constructed customer relationship management data utilizing Excel. Performed qualitative research for the company, which included reviewing individual customer testimony in order to provide recommendations. Produced a report revealing what channels were best for company to perform customer outreach. Show less

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  180 degrees consulting

  Sept 2014 - May 2015

  Social media analyst intern

  Successfully collaborated with the Marketing team in revising the digital measurement plan, which required the establishment of campaign Key Performance Indicators and metrics. Introduced Google Analytics dashboards and optimized Google AdWords campaigns, which were measured by Return-On-Investment. Pursued investigation of possible segments through traffic data, and produced subsequent social media strategy recommendations for the decision maker.