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Paige O'Grady

Paige o'grady

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location of Paige O'GradyWater Valley, Alberta, Canada
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Followers of Paige O'Grady1000 followers

  • Timeline

  • About me

    Senior Product Marketing Manager @ D2L | Project Management, Product Launches

  • Education

    • Lo-ellen park secondary school

      2008 - 2012
      High school 95% average in graduating year

      Activities and Societies: Varsity Volleyball, Prom Committee, Athletic Association

    • Wilfrid laurier university

      2012 - 2016
      Bachelor of business administration (bba) marketing graduation with distinction

      Activities and Societies: Alpha Phi, Her Campus, Vegan and Vegetarian Association, Laurier Marketing Association, AdHawk, Communication Students Association, Laurier Snowboard and Ski Club, Womens Athletic Association Marketing Concentration

  • Experience

    • Dairy queen

      Mar 2008 - Mar 2018
      Cake decorator & shift supervisor

      • Regularly order, receive and organize inventory, in addition to regular assigned responsibilities • Assist in schedule and pay roll operations of multiple employees, each with individual requests and concerns • Responsible for the execution of successful opening and closing procedures while managing a team

    • Curriculum services canada

      May 2014 - Aug 2014
      Marketing and communications intern (co-op)

      • Annual Report construction (writing, design, editing, coordination, costing and production)• Social media management for various corporate accounts, including content generation and follower interaction• Design and procurement of various promotional materials (i.e. pens, business cards, flyers) • Coordination of a rebranding initiative, including the redesign of the company logo • Development of a training document for future co-op students• Production and distribution of internal communications, including a monthly newsletter Show less

    • Lazaridis school of business & economics at wilfrid laurier university

      Jan 2015 - May 2015
      Digital marketing coordinator (co-op)

      • Website maintenance and development using WordPress software• Operation of the office’s education specific Customer Relationship Management software• Management of multiple social media accounts that engaged prospective students and improved brand awareness, while following strict Wilfrid Laurier University communications guidelines • Design and implementation of promotional campaigns, including print and digital advertisements (i.e., LinkedIn) • Weekly generation and publication of timely news, including blog posts, press releases and other relevant updates • Collaboration with an external firm on advertising campaigns and digital marketing initiatives (i.e., Search Engine Optimization, Google AdWords, mass email marketing) Show less

    • Trapeze group

      Aug 2015 - Dec 2015
      Marketing associate (co-op)

      • Assist in the creation and development of digital marketing assets including blog articles, targeted resources and campaign-specific content• Responsible for updating the company website• Manage and measure all corporate social media accounts • Report on analytics and metrics• Provide support for conferences and trade shows• Develop and improve datasets and assisting with the management of general activities related to the North American Transit Marketing department.

    • Honeypot marketing

      Sept 2016 - Aug 2017
      Digital marketing specialist

      • Management of various PPC campaigns ($500-$10,000+), including idea conception and presentation, keyword and competitive research, advert. development, account and campaign set up, monitoring and optimizations, measurement and reporting• SEO implementation, including site audits, recommendation presentation, project management, execution and measurement• Creation and design of content, including blogs, landing pages, infographics, advertisements, charts and social collateral• Design and completion of marketing automation campaigns, including landing page and email creation, list and tag management,automation design and testing, software integrations, scheduling and reporting• Project lead on various accounts, responsible for communications, project management, delegation and issue resolution Show less

    • D2l

      Aug 2017 - now

      • Senior Product Marketing Manager

        Apr 2024 - now

      • Product Marketing Manager

        Feb 2022 - Apr 2024

      • Product Marketing Specialist

        Apr 2020 - Feb 2022

      • Digital Marketing Strategist

        Feb 2020 - May 2020

      • Digital Marketing Specialist

        Aug 2017 - Feb 2020

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Paige O'Grady
      The Hon. Gordon H McConnell Sigma Chi Award Gordon H McConnell Mar 2015 - Full time undergraduate student, not in first year, who has a minimum cumulative GPA of 8.0 (B). - Eligible applicants must demonstrate force of character and social commitment by their involvement in extra curricular activities and volunteer work that signify a selfless attitude and concern for others. - Primary preference will be given to those applicants who are a member of the Sigma Chi fraternity, with secondary preference to applicants who are members of any other fraternity or… Show more - Full time undergraduate student, not in first year, who has a minimum cumulative GPA of 8.0 (B). - Eligible applicants must demonstrate force of character and social commitment by their involvement in extra curricular activities and volunteer work that signify a selfless attitude and concern for others. - Primary preference will be given to those applicants who are a member of the Sigma Chi fraternity, with secondary preference to applicants who are members of any other fraternity or sorority. - Applicants must provide written confirmation from their fraternity or sorority chapter advisor that they are an active undergraduate member in good standing. In the absence of eligible applicants from a fraternity or sorority, applications from all other eligible students will be considered.- Canadian citizen, Permanent Resident (landed immigrant) or Protected Person, a long term resident of Ontario, and demonstrate financial need. - This endowed award was established by the Sigma Chi alumni of Wilfrid Laurier University to commemorate the involvement of Hon. Gordon H. McConnell with Sigma Chi as a chapter advisor. Show less
    • Awarded to Paige O'Grady
      Hamlin Family Women in Business Award Hamlin Family Jan 2015 - Granted annually to full time female students in good academic standing studying in years one through four of the undergraduate Honours Business Administration program. - Eligible candidates will demonstrate a commitment to volunteerism, active involvement in their communities and participation in extra-curricular activities.
    • Awarded to Paige O'Grady
      Deans Honour Roll Wilfrid Laurier University, School of Business and Economics Sep 2014 Awarded annually to students who have a minimum 10(A-) GPA for the previous academic year.
    • Awarded to Paige O'Grady
      Entrance Scholarship Wilfrid Laurier University Jun 2012 Awarded for attaining a graduating average over 90%
    • Awarded to Paige O'Grady
      Principals Honor Roll Lo-Ellen Park Secondary School May 2012 Awarded for achieving an average of at least 80% throughout high school career
    • Awarded to Paige O'Grady
      Ontario Scholar Graduate Ontario Education Association Jun 2011
    • Awarded to Paige O'Grady
      Outstanding Academic Achievement Award Lo-Ellen Park Secondary School Jun 2011 Award given to students who attained a minimum 90% graduating average, as well as being involved in the school and surrounding community
    • Awarded to Paige O'Grady
      Employee of the Year Dairy Queen Dec 2010

  • Volunteer Experience

    • Vice President of Risk Management

      Issued by Alpha Phi International Fraternity on Jan 2013
      Alpha Phi International FraternityAssociated with Paige O'Grady

    • Marketing Executive

      Issued by Her Campus Media on Jun 2014
      Her Campus MediaAssociated with Paige O'Grady

    • Contributing Writer

      Issued by Her Campus Media on May 2014
      Her Campus MediaAssociated with Paige O'Grady

    • Vice President of Programming & Finances

      Issued by Vegan & Vegetarian Association - Wilfrid Laurier on Jun 2014
      Vegan & Vegetarian Association - Wilfrid LaurierAssociated with Paige O'Grady

    • Director of Administration

      Issued by Alpha Phi International Fraternity on Jan 2013
      Alpha Phi International FraternityAssociated with Paige O'Grady

    • Note Taker for Students with Disabilities

      Issued by Wilfrid Laurier University on May 2013
      Wilfrid Laurier UniversityAssociated with Paige O'Grady

    • Assistant Coach

      Issued by Volleyball Canada on Sept 2009
      Volleyball CanadaAssociated with Paige O'Grady