Stanislav Frolov

Experience

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  RR Donnelley

  Jul 2003 - Oct 2003

  Trainee

  RR Donnelley York, PA logistics department.

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  Rosenergoatom

  May 2004 - Jun 2006

  Project manager

  Scope• Development of a model for assessing and predicting the reliability of steam generators of nuclear power plants with PWR reactors.Details• Collection and analysis of operational statistics (scheduled / unplanned shutdowns of steam generator, dynamics of the plugs of heat transfer tubes, indicators of the water-chemical regime).• Development of a mathematical model for predicting the dynamics of plugs for heat exchangers of steam generator based on operational data.• Writing data processing and forecasting software.Results• The project has been completed.• A master's thesis based on project materials was defended. Show less

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  RDM

  Jul 2006 - May 2008

  Brand Manager

  Scope• Launch of a project of selling materials and services for digital printing under its own TM in b2b, b2c.Details• Calculation of a business model, development of a brand concept.• Conducting market research. Monitoring foreign markets to identify trends, the best technological solutions.• Development of relations with suppliers and developers in Korea, USA, Germany, China.Results• Launched 3 retail outlets in Moscow.• Two franchises sold.

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  PROSOFT

  Aug 2008 - Jul 2009

  Marketing manager

  Scope• Marketing management of engineering products for industrial automation systems.Details• Conducting market research.• Marketing planning. Implementation control.• Development of communication campaigns for the professional consumer market.Results• Successfully implemented marketing planning integration for the holding structures.• Provided successful figures reach.

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  Apple

  Jul 2009 - Aug 2010

  Business Development Manager

  Work through a contractor – Global pointScope• Building a retail system for Apple.• Ensuring achievement of targets.Details• Audit of potential locations for opening new points of sales.• Development of regulations and standards, measures to ensure them.• Interpretation and localization of marketing materials, competitive argumentation.• Sales management.Results• A team of sellers and supervisors was formed.• 26 points of sale in shop in shop format• Steady growth in product sales. Show less

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  Compel

  Aug 2010 - Sept 2011

  Product Manager

  Scope• Project management for the production and marketing of engineering products under a private brand.• Providing sales figures.Details• Conducting market research.• Setting tasks for developers.• Development of a new product, creation of a TM concept, promotion plan.Results• 2 new products launched under own TM.

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  REHAU

  Dec 2011 - now

  ScopeManagement of digital campaigns with short and midterms effects Digital products development Digital transformation Details1. Management of a team of professionals.2. Identification of development areas in digital products and services.3. Driving official and unofficial b2b, b2c communications to engage in hard and digital products consumption (brand knowledge, image and lead generation). 4. CustDev, digital services for installers, planners and end-consumers. 5. Automation of traditional processes in sales and customers support.References and results• www.rehau.pro platform for installers, planners, end-consumers• R.Bonus - reward program for installer based on real-time sales of dealer network.• R.Garant – service for automated warranty issuing. • Systematic works with bloggers and writers (Instagram, youtube, Yandex Zen, etc.) to provide infofield excellence. Show less ScopeManagement of strategic and special projects with a horizon of 3-5 years.Management of joint projects at the junction of companies’ departments Details1. Identification of development areas (products, services, target groups) that can give a competitive advantage, profit in the medium term.2. Management of medium-term projects.3. Formulation of concepts of new products, services.4. Brining of the new products to the market5. Development of marketing communications.Results• “Club of Certified Installers” project - the largest professional community in the industry (more than 6 thousand members)• “Installer of the Year” project is the largest industry project to develop and popularize the profession of an installer in engineering systems • Sales service of REHAU certified installers to end users — rehau.pro• Official online store of engineering systems (shop-rehau.ru) Show less Scope• Driving products development in Building Solutions. • Supervising regional sales offices.• Ensuring targets.Details1. Investigation and analysis on professional and end-consumer markets: competitors, market shares, in-depth interviews, focus groups, quantitative researches, info – field and general contexts. 2. New products development (product entity, price, package, look and feel, argumentation) and bring them to the market.3. Relations management with R&D and production sights in Germany, Italy, Israel, Switzerland.4. Mid-term strategies development from the vision to the goals plans, working programs and tasks for the Marketing and Sales departments.5. Development and implementation of communication campaigns.6. Support and supervision of sales structures.Results• REHAU – the best-selling engineering systems in Russia (based on independent marketing research).• Localized pipe production.• Four new system products have been developed and launched on the market (SOLELEC, RAUTITAN Black, RAUTITAN Platinum, RAUTITAN manifold and fittings system).• REHAU – the most recognizable brand (based on independent marketing research).Campaigns linkshttps://www.youtube.com/watch?v=uxfqKpEBxzQhttps://www.youtube.com/watch?v=2LQBMhvFh1I Show less

  • Chief of development and digital communications department

    Jan 2021 - now

  • Head of strategic projects

    Aug 2016 - Jan 2021

  • Product Manager

    Dec 2011 - Aug 2016