Miller Bonilla

Experience

• 

  La Candelaria SAS

  Jan 2013 - Dec 2013

  Sales Support Representative

  RESPONSIBILITIES:• Create commercial strategies, achieving differential and competitive advantages in the market.• Prepare and evaluate projects awarded through state tenders. • Plan and develop marketing strategies achieving business growth and profitability. ACHIEVEMENTS:• Celebration and fulfillment of contracts greater than $25,000 USD.• Introduced best practices to the order management process that resulted in a 30% improvement in operational efficiency.• Implemented tools and processes that increased sales team productivity by 350%, contributing to overall sales growth. Show less

• 

  BS Soluciones Empresariales

  Jan 2014 - Aug 2015

  Marketing Coordinator

  RESPONSIBILITIES:• Prepare and coordinate the presentation of offers with their respective budgets and legal requirements. • Develop commercial strategies that allow increasing sales.• Carry out the financial projection of the organization, ensuring compliance with the projections.• Plan and define short and medium term strategies to achieve business objectives. ACHIEVEMENTS:• Creation and legalization of the company before the different control bodies in Colombia. • Manage and coordinate the awarding of state contracts with the company, complying with legal requirements. Show less

• 

  ELIMCOOP

  Sept 2015 - now

  Marketing Specialist

  RESPONSIBILITIES:• Create and execute social media strategies aligned with the company's marketing and communication objectives.• Generate strategies that increase the placement of credits in the market, capture savings and obtain new clients. • Create and manage paid advertising campaigns on social networks, including segmentation, budget and optimization.• Work with marketing, design and public relations teams to ensure consistency in communication and branding.• Conduct market research to understand customer needs and market trends.• Manage the budget allocated for marketing activities and ensure that expenses are within budget.ACHIEVEMENTS:• Develop the annual marketing plan, including the corresponding financial statements and budgets, ensuring compliance with 90% of the established objectives.• Manage financial resources greater than 1.5 million dollars. (Source: Bogotá Chamber of Commerce)• Transform operational processes to digital ones.• Lead the traditional and online marketing team, developing marketing strategies and analyzing KPIs to achieve the company's business objectives. • Increase Income between 25% and 30% each year compared to the previous period, through marketing strategies. Show less

• 

  ElimSEGUROS

  Jan 2021 - Dec 2023

  Marketing Coordinator

  RESPONSIBILITIES:• Create the organization's strategic plan, aligning operational plans with strategic objectives, to meet the brand's vision and mission. • Carry out the organization's marketing plan, adjusting the KPIs to achieve the goals in accordance with the strategy, complying with the projected budget together with the commercial force. • Design marketing strategies, achieving a differential and competitive brand in the insurance sector through market studies. • Direct the Digital Marketing department, achieving digital KPIs through SEO/SEM tactical plans, implementation, measurement and optimization of resources.• Use of Google Ads, Analytics, Facebook Ads, Facebook Business tools. ACHIEVEMENTS:• Manage the commercial force of the brand, complying with the organization's KPIs, increasing the company's income. • Developed and executed the company's annual strategic plan, ensuring its effective implementation and alignment with short and long-term objectives. • Positioning of the brand in social networks and on the WEB. Show less

• 

  Tuinstrumento.com

  Jan 2023 - now

  Digital Marketing Specialist

  RESPONSIBILITIES:• Implement multichannel marketing campaigns, including SEO, SEM, content marketing and social networks. • Create and manage advertising campaigns on platforms such as Google Ads, Facebook Ads.• Use analytics tools like Google Analytics to track web traffic, conversions, and other key metrics.• Conduct keyword research and optimize website content to improve search engine rankings.• Develop and manage relevant content for social networks, emails and other digital channels.ACHIEVEMENTS:• Increased web traffic by 35% each semester by implementing a comprehensive SEO and SEM strategy and content marketing campaigns.• Manage an annual budget of $100,000 USD for the company's Marketing department.• I increased the number of followers on Facebook and Instagram by 30% each semester by creating attractive content and segmented advertising strategies.• Generated more than 500 qualified leads in one semester by implementing lead generation campaigns and optimizing calls to action on Facebook.• Create and manage the e-commerce of tuinstrumento.com.co Show less