Francyné Abréu De La Cruz

Experience

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  Centro de Comunicación y Producción Audiovisual (CEPA)

  Jan 2011 - Oct 2011

  Media Manager

  Media Production- In charge of scripts for Media production for non profit organizations. - Digital content for websites- Video editor for audiovisual content (Documentaries)

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  El Correo

  Oct 2011 - Jun 2012

  Máster Periodismo multimedia
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  Elcorreo.com

  Jul 2012 - Dec 2012

  Digital Journalist

  Digital journalism News redaction

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  Adventures Digital Agency

  Nov 2012 - Jan 2014

  Periodista digital

  • Responsible of the social media content management for government institutions.• Created digital customer service and crisis communication plans for each account under my responsibility.• Coordinated live coverage of events and live streams.

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  Young & Rubicam

  Feb 2014 - Jul 2015

  Account Executive

  • Created and supervised 360 advertising campaigns and rebranding strategies for high profile brands such as banks, retail, food and others.• Link between the agency and the client. • Managed the creative team, ensuring proper media plan execution for the clients.

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  WE ARE DIGITAL Media Solutions

  Sept 2015 - Mar 2020

  Team Leader

  • Led the account executive, customer service and project development team. • Responsible of all digital and multimedia strategies for the brands in my portfolio. • Established and improved multiple internal processes for the development and creative teams.• Monitored ROI and KPI of all the digital campaigns and created new strategic proposals to fulfill the client’s objectives.

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  Caribe Media

  Jan 2018 - Mar 2020

  Gerente de Planificación

  • Planned the strategy for digital marketing investments and campaigns for multinational clients.• Created new marketing investments proposals and digital strategies for B2B and B2C clients. • Increased by 30% the digital services accounts during my tenure • Led the development and creative team.• Supervised high-tech projects such as app/web development and e-commerce sites for several clients. • Responsible for monitoring the performance and providing feedback to the sales division. Show less

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  YMCA of Greater Toronto

  Mar 2020 - now

  • Supervised and implemented programs for members to improve retention, including Group Fitness and Digital membership for adult programs. • Responsible for recruiting, coaching and developing a team of staff and volunteers to provide superior service and build relationships with members in the conditioning room, group fitness settings and surrounding areas.• Developed and managed departmental budgets to achieve all performance indicators and standards including those related to MOR, retention, and YMCA Priority SAM standards.• Responsible for delivering the YMCA Fitness Leadership Program training program to future fitness leaders. Show less

  • HF Supervisor Adult programs Group Fitness

    Jun 2022 - now

  • Group Fitness Specialist

    Mar 2020 - Aug 2022