Lucas Lanes

Experience

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  DARC - ESPM Rio

  Jan 2019 - Jul 2020

  - Management and production of content for social networks.- Production of texts for posts.- Organization of disclosure schedules.- Production (pre, live and post) of social and academic events aimed at students and non-students with an audience of up to 4000 people. - Assistance to all production of communication plans for events produced by the Directory.- Production (pre, live and post) of social and academic events aimed at students and non-students with an audience of up to 4000 people.

  • Communication Coordinator

    Mar 2019 - Jul 2020

  • Communication Trainee

    Jan 2019 - Mar 2019
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  BEC Produções

  Jul 2020 - Dec 2020

  Social Media

  Production of communication plans for audiovisual productions.

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  Agência S2

  Sept 2020 - Nov 2020

  Media and Performance Intern

  - Planning and operational routine of media on and off.- Assistance in the media operational routine.- Monitoring of metrics and reports production from data provided by the platform's ad managers (Linkedin Ads, Google Ads, Facebook Ads, RD Station and Linktree), providing valuable insights for the agency and its clients.

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  Annie Bello | Escola de Nutrição Baseada em Evidência

  Dec 2020 - Apr 2021

  Marketing Intern

  - Creation and launch of email marketing and automated flow at RD Station, boosting the sales of courses offered by the School;- Lead capture through personalized segmentation;- Performance analysis of digital marketing strategies;- Branding strategies.

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  Uliving Student Housing

  Dec 2020 - Jul 2022

  - Curatorship of sponsorships and partnerships, carrying out activations with external brands within all units in the country. - Prospecting for new residents;- Approaching the brand with universities through the organization of periodic events;

  • Partnerships & Connections

    Feb 2022 - Jul 2022

  • Brand Ambassador

    Dec 2020 - Jul 2022
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  DentCare Center

  Jan 2021 - Feb 2021

  Marketing and Performance Intern

  - Serving paid traffic campaigns and analyzing their respective performances through ad managers (Facebook Ads and Google Ads);- Production of periodic reports aimed at enhancing campaigns.

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  Ana Couto

  Feb 2021 - Feb 2022

  Media Assistant

  - Development of media plans and campaign strategies;- Configuration, optimization and administration of ad campaigns on digital platforms;- Management and budget control of the company and customers;- Monitoring of the main KPIs and optimization of campaigns as needed;- Development of reports.

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  Kenner

  May 2021 - Aug 2021

  Branding, Media & Communication

  Monitoring of social networks defining goals to be achieved through priority KPIs.Branding and content for brand launch campaigns:- Dia dos Pais c/ Seu Jorge @ Redefina Suas Conquistas- Gabi Gol @ Não Inventa Moda

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  Africa

  Jul 2021 - Aug 2021

  Media Assistant

  Clients: Marisa and QSaúde

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  Lew'Lara\TBWA

  Jul 2021 - Sept 2022

  Business Intelligence Assistant

  - Elaboration and updating of the analysis of return of digital campaigns;- Production of social listenings (monitoring);- Analysis of consumer behavior and segmentations in order to generate insights and directions for media, planning and creation.Clients: CVC | Netflix | M Dias Branco | SECOM | SABESP | Estadão | Tirolez | Heinz

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  Publicis Brasil

  Apr 2022 - Feb 2023

  Business Intelligence Analyst

  Evaluations and reports of digital media campaigns, inputs for the media team's decision making and production of studies on the behavior of users impacted by the brand's proprietary channels (site/app), generated to leverage the results.Clients: Medley | Braskem | PUIG

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  Unilever

  Nov 2022 - Feb 2023

  Trade Intelligence Analyst

  Structuring of the performance area of ​​the Ice category (Kibon and Ben & Jerry’s).

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  Weach Group

  Feb 2023 - Aug 2023

  Business Intelligence Analyst Pl

  - Construction of dashboards;- Data integration with connectors such as Supermetrics, PowerMyAnalytics and others;- Development of data architecture;- Relationship with partner areas to collect and deliver insights;- Quantitative and qualitative analysis of results of programmatic media campaigns;- After-sales reports of campaigns;- Direct interface with the cores for understanding and presentation of results;- Building personas with the team to develop campaign strategies;- Elaboration of market cases. Show less

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  Agência Manta

  Aug 2023 - now

  Partner & PR Director

  As a founding partner and PR Director, I develop and maintain the processes of the Public Relations department, with the aim of optimizing and enhancing the team's deliverables, as well as guiding and enhancing the team's talents.In addition, I am responsible for participating in the creation and development of strategies and tactical plans in influencer marketing, managing the processes from development to implementation of actions and reading of results.Clients already served:- Coca-Cola;- Ambev;- Colgate;- Nestlé;- Chevrolet;- PepsiCo;- Heineken;- Seara;- BRF (Sadia);& many others. Show less