Sabyasachi Das

Experience

• 

  Reliance Communications

  Feb 2004 - Sept 2005

  Management Trainee

  Joined reliance communications in 2004 as a management trainee. 1st 1 year i was responsible for rolling out web world expresses in mumbai. was a part of the team that rolloed out 90 odd web world expresses in a span of 1 year. post that moved into marketing taking care of prepaid usage and retention.

• 

  Bharti Airtel Limited

  Oct 2005 - Feb 2008

  Assitant Manager, U&R prepaid

  Was responsible for usage and retention in prepaid.Business intelligence - launched the BI in Orissa circle GIS - Launched the GIS system which helps plan the site roll out for the circle

• 

  Idea Cellular Ltd

  Mar 2008 - Jun 2010

  Prepay Acquisition and U&R

  Was a part of the launch team that launched the circle in Bihar and Jharkhand. Created the new customer product propositions for existing base for 1st one year and then moved into acquisition profile taking care of gross adds for the circle.

• 

  Aircel

  Jul 2010 - Feb 2013

  Head of Product Marketing

  Responsible for driving subscriber growth through quality acquisition of subscribers, ensuring sustainable revenue growth in prepaid and postpaid. Managed a team of 6 people

• 

  Bharti Airtel

  Mar 2013 - Mar 2014

  BPCI - revenue and market planning

  Was responsible for preparing the annual operating plan for the circle. Creating the monthly flash projections with accuracy making the monthly revenue plan Streamlining the business reports for the circle Management reports highlighting the key concerns and action items

• 

  Tata Tele Business Services

  Apr 2014 - now

  Currently working as Demand generation and marketing specialist for B2B role in tata tele business services. Instrumental in building an inside sales channel for sales in the company. Creating demand through digital marketing, email marketing , tele sales and database marketing. Responsible for managing the product portfolio nationally by maintaining a competitive portfolio. managing the churn in highly competitive telecom market. handled the transition post merger announcement with Airtel. Heading the prepay vertical in marketing at Tata Docomo, Maharastra Circle. Taking care of the customer acqusitions, usage and retention and small screen data revenues of prepaid business.Currently handling a revenue of 700 crs annually.

  • General Manager Marketing

    May 2019 - now

  • GM National pricing and CLM head

    Oct 2016 - Apr 2019

  • DGM Prepay product Head

    Apr 2014 - Sept 2016