Priscilla Audrey Bianca

Experience

• 

  Petra Campus Radio

  Aug 2018 - Aug 2021

  Producer and Announcer

  • Producing and supervising a program called Recharge.• Managing and creating ideas for online live streaming content every week.• Do radio broadcast and live streaming every week

• 

  Universitas Kristen Petra

  Oct 2018 - Jun 2020

  • Lead and supervise a team of 4 and control the operations and performance.• Ensure the event is completed smoothly and step up to resolve any problems that might occur.• Development of creative thinking in putting up ideas and concepts. Led a team of 3 Content Planners and Graphic Designers.In charge of supervising and managing social media branding.Managing overall content production for every campaign and project.Creating content conceptualization for Petra Synergy Team • Prepare financial planning and closing budgeting while continually monitoring expenditures• Review statements and collect transaction bills.• In charge of handling the money and reimbursment. • Prepare financial planning and closing budgeting while continually monitoring expenditures• Review statements and collect transaction bills.• In charge of handling the money and reimbursment.

  • Head of Event Division in Graduation Concert 2020

    Mar 2020 - Jun 2020

  • Supervisor of Branding Team

    Jun 2019 - Jun 2020

  • Treasurer of Unjuk Karya Milenial 2019

    Feb 2019 - May 2019

  • Treasurer of Business Competition 2019

    Oct 2018 - Feb 2019
• 

  HIMABINTRA

  Jul 2020 - Aug 2021

  Head of People Ministry Department

  • Led a team of 4 individuals as IBM's student council members• Supervised five projects, including a collaboration with other primary and faculty-based projects.

• 

  Golden Choice ID

  Aug 2020 - Aug 2021

  Founder

  • Advised on branding, communication techniques, and other relevant marketing issues.• Managing finances, promotion, and social media content performances.• Created financial reports on completed projects, indicating advantageous results • Utilized practical time management skills

• 

  PT Alam Sutera Realty Tbk.

  Jan 2022 - Jun 2022

  Marketing Communication and Data Analyst Intern

  - Planned and developed brand campaigns to boost sales leads.- Produced 30+ social media contents per month, also serving as on-camera talent.- Conducted brand positioning analysis and consumer insight research.- Collaborated with KOLs, media, vendors, and community partners to expand engagement.- Managed brand ambassadors and executed digital ad campaigns.

• 

  PT Propan Raya ICC

  Jan 2023 - now

  • Led end-to-end management of Propan Raya’s Instagram account from content ideation, copywriting, scheduling, to crossdepartment collaboration with Marketing, Design, and Product teams. • Planning and creating more than 80 contents every month that significantly increased social media reach, engagement, and follower growth. • Increased overall Reach by +310% year-over-year, achieving a peak of 24.9M Reach in March 2025 through strategic content optimization and posting time analysis. • Boosted Engagement Rate by +480%, from an average of 1.3% in 2024 to 7.34% in 2025, driven by interactive storytelling, educational campaigns, and behind-the-scenes video content. • Grew followers by +27.9%, from 65,799 in 2024 to 84,191 by September 2025, with consistent monthly growth averaging 1,100 new followers. • Analyzed performance metrics and social media trends to optimize posting schedules, content formats, and campaign strategies. • Designed and implemented structured content calendars to maintain consistent brand messaging and sustained engagement. • Strengthened content performance through a structured content calendar and insight-driven posting strategy, resulting in sustained engagement across nine consecutive months. • Collaborated cross-functionally to create impactful digital campaigns, including “Warnai Gapura”, which achieved the highest monthly follower growth (+3,316 in March 2025). • Successfully built an active, engaged digital community that strengthened Propan Raya’s brand presence on social media. • Monitored and reported on social media KPIs, providing actionable insights to improve content performance and audience retention. Show less - Conducted market analysis, pricing, and competitor research to support product positioning.- Coordinated with R&D and manufacturing teams for new product launches and improvements.- Planned and executed 6+ marketing events and training sessions for internal and external audiences.- Created brochures, catalogs, and digital assets for brand communication.- Monitored sales target achievements (volume, margin, and profitability) for wall paint products.- Collaborated cross-functionally with branches to execute national marketing strategies. Show less

  • Social Media Management

    Aug 2024 - now

  • Product Marketing Officer

    Jul 2023 - now

  • Management Trainee

    Jan 2023 - Jul 2023