Shelsea Novosel

Experience

• 

  Sea Yoga

  Jun 2006 - now

  Founder + Yoga Instructor

  • Building and growing well-attended yoga classes in new locations, fostering a strong sense of community.• Planning, marketing, and executing successful events, workshops, and retreats alongside an incredible team of instructors.• Creating a virtual yoga studio offering hundreds of on-demand classes, making yoga accessible to a wider audience.• Leading luxury yoga retreats that combine rejuvenating practices, art therapy, and holistic wellness experiences, offering guests a transformative and relaxing experience by the ocean.• Raising thousands of dollars for non-profit organizations through special yoga events and retail sales. Show less

• 

  AFC Fitness

  Sept 2006 - May 2015

  •Developed, implemented, supervised and evaluated a comprehensive, creative and progressive schedule of group fitness classes.•Recruited/auditioned and hired yoga and fitness instructors.•Planed fitness/yoga workshops, events, and retreats to build revenue for the fitness center and build retention/community involvement. • Managed and stayed within payroll budget.•Used creative visual skills to develop marketing materials. •Managed website, app, and social media accounts.

  • Group Exercise Director

    Dec 2013 - May 2015

  • Yoga Instructor

    Sept 2006 - May 2015
• 

  Atlantic Pain and Wellness Institute

  Jul 2007 - Apr 2009

  Marketing Director

  • Coordinated and implemented marketing communication projects with responsibilities that included public relations, special events management, advertising, and creating brand awareness.• Organized the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. • Managed several territories, built lasting relationships, and brought new patients to existing physician practices.

• 

  Wraser Pharmaceutical

  Apr 2009 - Dec 2009

  Pharmaceutical Sales Representative

  • Maintained and managed a large sales territory.• Educated physicians on new product launches and increased brand awareness.

• 

  Lululemon athletica

  Dec 2009 - Sept 2011

  Showroom Manager

  • Was given all creative rights and responsibilities to find the real estate location, complete all construction, and design the showroom. • Lead team in creating out of the box, grassroots initiatives that connected with the local showroom community and built awareness for the lululemon brand.• Was fully accountable for and oversaw the execution of all Showroom deliverables (product consolidations, scheduling, recruiting and on boarding, organizing trunk shows, and community events, etc.)• Managed and stayed within the showroom’s financial budget. • Developed a strong leadership pipeline. Show less

• 

  Club Monaco

  Sept 2011 - Jan 2012

  Visual Merchandising Manager

  • Created a sensory pleasing experience through enhancement of presentation, product, and people which resulted in positive results and financial growth of the company.• Provided necessary feedback to the corporate office and field visual teams to drive the business through visual and merchandising opportunities.• Trained and supported store management in the planning and supervision of store flips.• Elevated monthly flip execution to ensure outcome is picture perfect.• Accomplished window changes and the dressing/styling of all interior mannequins on time and on concept.• Coached and trained in-store visual staff and store teams on store environment expectations. Show less

• 

  Equinox

  Apr 2015 - Oct 2016

  Instructor

  •Led high-energy, transformative yoga classes for a diverse clientele, including high-level professionals and fitness enthusiasts.• Designed and delivered dynamic sequences that balanced strength, flexibility, and mindfulness, aligning with Equinox’s premium fitness experience.• Built a loyal following by fostering a motivating and supportive class environment, increasing attendance and member retention.• Integrated breathwork, meditation, and mindfulness techniques to enhance both physical performance and mental well-being.• Represented the Equinox brand by delivering exceptional service and embodying a commitment to health, wellness, and personal growth. Show less

• 

  Novosel Media

  Feb 2021 - now

  Chief Executive Officer

  • Leads high-end branding and content strategy services for CEOs, real estate moguls, and other industry leaders.• Develops personalized brand positioning, content creation, and social media strategies that drive influence, attract premium clients, and increase visibility.• Specializes in luxury content creation, visual storytelling, and online presence management.

• 

  Bhakti Babe Cacao

  Feb 2024 - now

  Co-Founder

  • Sources premium cacao directly from the heart of Chiapas, Mexico, building strong relationships with local farmers and artisans.• Developed and built the brand: Created a distinct, heart-centered cacao brand that emphasizes wellness, sustainability, and conscious living.• Launched and managed the online store: Built and optimized a user-friendly e-commerce site to drive sales and increase brand awareness.• Creates and executes marketing strategies: Develop digital campaigns, including social media, email newsletters, and influencer collaborations, to foster a loyal community of cacao lovers.• Focuses on sustainability: Ensure all cacao is ethically sourced, supporting both the environment and local communities in Mexico.• Building a community: Use cacao as a tool for connection, hosting ceremonies, events, and sharing content that fosters personal and collective healing. Show less