Experience

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  Titan company limited

  Apr 2012 - Jun 2012

  Intern

  Brand Development- Product launch of FQ collection by Tanishq ,conducting research on the response of pilot study and designing an effective communication plan.Ensuring effective communication at the initial launch and later timeframe of the new collection by Tanishq through partnering with different communication channels like radio, online media.•Working along with the third party on developing jingles to be aired on the radio specific to the collection.•Working long with the third party on developing banner ads, PPC, facebook page, Google paid searches, Google ad words, home website updation•Worked on negotiating prices with the mall for mall branding and kiosk space and hoarding.•Worked on the flash mob idea in Forum Mall Bangalore to introduce the kiosk at the junction within the mall.•Travelled to four cities to capture the customer response on the collection with specific questions about the design, price point, and brand presence, target audience (teenagers).•Captured responses as feedback to the product development team and marketing team.•Looked into the loyalty programme to capture responses by new customers and retention of old customers through calls and SMSs. Show less

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  Target

  May 2013 - May 2015

  Business analyst (menswear essentials)- retail

  AREAS OF EXPERTISE. Data Analytics and trend analysis. Forecasting and demand planning. Statistical Research (regression,K-means clustering) . Supply chain management(allocation and distribution) . Consulting and Interpersonal Skills . Presentation Skills . Inventory Management . Retail Operations . Team Management. Multi channel operations-online business and supply chain

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  Marks and spencer

  Oct 2015 - Dec 2016

  Inventory manager (kidswear and beauty) -retail

  Allocation and distribution of inventory ensuring availability and maximizing sales through efficient use of available merchandise and future buys in line with the sales trend.Deliver availability targets through stock management to minimize stock deficiency and maximize full price sell thru. Analyzing sales ratio against buying and actual intake ratios to optimize ratio availability and influence future ratio management.maintaining effective and positive communication with the selling team and the stores.Analyzing and monitoring mid year sales stock inventory Show less

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  Koovs.com

  Dec 2016 - May 2017

  Merchandiser (menswear) - online

  Handling Apparel, Footwear and Accessories

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  Blackberrys menswear

  Jun 2017 - Dec 2019

  Senior executive marketing and pr

  Managing the overall digital marketing strategy and execution. Development and launch of the brand website. Managing all social media accounts and campaign execution. Conceptualizing, coordinating and executing all social media campaigns (Google Ads, FB. Instagram, re-marketing and affiliates) in coordination with the digital agencies. Managing catalogue and shoot management. Working on the annual marketing calendar. Ensuring timely execution of 360 degree seasonal campaigns and events. Working on all weekly and monthly reports presenting the performance curve of the business in context with the digital campaign performance. Establishing the brand guidelines and development of brand book in coordination with the business requirements.Research and analyze competitor advertising for industry trends and actionable insights. Show less

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  Vanavastr private limited

  Apr 2021 - Apr 2022

  Marketing manager

  Planning the Brand Positioning and Brand Asset development Strategy.Brainstorming and Closing the identity and logo of the Brand.Deriving multiple launch routes and closing the GTM strategy in accordance with market conditions and budget.Defining the social media strategy and plan for the launch of the brand and subsequent drops.Working on 360 degree level campaign strategy inclusive of ATL, BTL, Digital & PR.Overlook all brand shoots for creative asset development.Establishing the strategy and execution campaign for store launch and on ground promotional events. Show less

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  Hp

  Apr 2022 - now

  Web marketing manager