Experience

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  Aits global

  Aug 2009 - Sept 2011

  Ecommerce

  Listing Products on Amazon, Ebay and client online stores, Price Comparison

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  Muhammed asharaf production company

  Oct 2011 - Jan 2012

  Procurement manager assistant
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  Lanetwelve

  Jan 2012 - Nov 2016

  Lead media planning & reporting

  Achievements:Ran successful media campaigns with 100% KPIs achievement s for brands: Garnier, NIB, L’Oreal Paris, Mazda Oman, Geely Oman, Brands worked(ing) with: L'Oreal Paris, Garnier, Garnier Men, Maybelline, L'Oreal Paris, Mazda Oman, Geely Oman, NIB bank, Dettol, Geo (Zara Sochiye), Pak Suzuki, Mobilink BusinessResponsibilities: Social Media Reportingo Daily/weekly/Monthly/Quarterly reports for brand’s social media assetso Qualitative reports to gauge fans/followers psycho-graphics o Quantitative & benchmarking reports for industry and competitive analysis.o Data compilation for info-graphics Digital media reportingo Digital PR – Managing online Reputation of the brandso Digital Audits Outdoor work.o Participation in offline events Reporting toolso Keeping in contact with all international monitoring tools’ contact pointso Keeping a database of all popular toolso Regular integration of new tools into reporting mechanism. Managing in-house Petty Cash. New Additional Responsibilities:-To plan Digital Media Budgets, Calendars and define KPI’s on the allocated budget.-To plan and execute advertisements on social media platforms and websites-To build a repo with media personnel for buying purposes-To manage the ad servers-To monitor the digital advertisements campaign performance and suggest measures.Projects:• Easypaisa• Standard Chartered• The Bodyshop Pakistan• dENIZEN• Suzuki Swift Pakistan• Strepsils• Pampers Pakistan• 8xm• Hush Salon Dubai• L’Oreal Paris Pakistan• Maybelline New York• L’Oreal Professionnel• Essie Nail Polish Pakistan• Garnier Men Pakistan• Garnier Pakistan• Standard Chartered• Mazda TAC Oman• Geely Oman• Djuice Pakistan• Mobilink Business Show less

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  Mintbrains (private) limited

  Dec 2016 - Nov 2017

  Digital marketing manager | media planing & buying

  Achievements:Ran successful media campaigns with 100% KPIs Responsibilities:Key Account Management• Maintains media plans including changes, budgeting, execution, reporting, and optimization.• Working with the account team to understand the client's business objectives and advertising strategy.• Working with the account team to understand the client's business objectives and advertising strategy,• Social Media postings, scheduling and Community ManagementResponsibilities:Social Media Reportingo Daily/weekly/Monthly/Quarterly reports for brand’s social media assetso Qualitative reports to gauge fans/followers psycho-graphics o Quantitative & benchmarking reports for industry and competitive analysis.o Data compilation for info-graphicsDigital media reportingo Digital PR – Managing online Reputation of the brandso Digital Audits Reporting toolso Keeping in contact with all international monitoring tools’ contact pointso Keeping a database of all popular toolso Regular integration of new tools into reporting mechanism.New Additional Responsibilities:-To plan Digital Media Budgets, Calendars and define KPI’s on the allocated budget.-To plan and execute advertisements on social media platforms and websites-To build a repo with media personnel for buying purposes-To manage the ad servers-To monitor the digital advertisements campaign performance and suggest measures.Projects:• Merit n Merit• IBAGrads• Stack College• My Gym• El Rancho• Al Khair Natural Products Show less

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  Conté advertising

  Nov 2017 - Jul 2018

  Digital marketing manager | media planning and buying

  • Maintains media plans including changes, budgeting, execution, reporting, and optimization.• Working with the account team to understand the client's business objectives and advertising strategy.• Working with the account team to understand the client's business objectives and advertising strategy,• Making decisions on the best form of media for specific clients and campaigns,• Identifying target audiences and analyzing their characteristics, behavior and media habits,• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations (for ads placement),• Making decisions on the best form of media for specific clients and campaigns.Projects (National) • Paul Kraft• Karat Jewelers• Doctor Toothpaste• Mr. White Toothpaste• Aromystic• Sindlab• SweetHill Show less

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  Havas media network

  Mar 2019 - Jul 2020

  Responsibilities:- Research (Trends)- Paid Media Strategy- Paid Social Campaigns Management- Producing financial and media plans and forecasts, undertaking relevant research- Analysing and interpreting data- Produce action plans for advertising campaigns from pre-defined marketing objectives- Observing and Optimisation of the Campaigns - To manage the ad servers- To monitor the digital advertisements campaign performance and suggest measures.Tools:- Google Adwords- Facebook Ad Manager- Google Analytics- Double-Click For Publishers (DFP)- Double-Click For Advertisers (DFA)- The Hub (DSP)- Microsoft Office (Word, Excel & Powerpoint)- Google Adsense Optimization & Management- Kochava (Mobile App Analytics)Clients:Emirates AirlineMcDonald'sBMW DewanBritish CouncilDasktak Cooking OilHilton PharmaServis TyresCandylandAchievements:Collaboration with local and international vendors for new technology and digital developments, campaign executions, reporting & optimizationManaged Media Budget of $20,000 yearly for various clientsPlanned and Executed Digital Media Marketing campaigns for Emirates Airlines in coordination with Region, Socialyse and Affiperf – Singapore.Planned & executed effective media campaigns for Emirates Airlines. Show less

  • Digital Media Planner & Analyst

    Mar 2019 - Jul 2020

  • Senior Digital Media Planner & Analyst

    Mar 2019 - Jul 2020
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  Create think tank

  Aug 2020 - Dec 2022

  Responsibilities• Producing financial and media plans and forecasts, undertaking relevant research.• Produce action plans for advertising campaigns from pre-defined marketing objectives.• Planned and Executed Digital Media Marketing campaigns for Fine Pakistan & Cow n Gate in coordination with NT Programmatic Platform – Russia.• Collaboration with local and international vendors for new technology and digital developments, campaign executions, reporting & optimization.• Created and monitored Display Network and YouTube campaigns for Tullo.• Making decisions on the best form of media for specific clients and campaigns.• Paid Social Campaigns Management and analyze best time spans and locations (Ad placements).Clients• Dalda• Tullo• Dalda CupShup• Cow & Gate• Priorin Pakistan (Bayer)• ICI Careers Pakistan• Fine Tissue• Fine Baby• Fine Guard• IHOP Pakistan• Ruba Digital• Enviro• Kristin Kahle Show less

  • Head of Media Planning and Buying

    Aug 2021 - Dec 2022

  • Senior Media Planner & Analyst

    Aug 2020 - Jul 2021
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  Digi sequence

  Jan 2023 - now

  Head of digital operations