Experience

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  Universidade presbiteriana mackenzie

  Jul 2010 - Apr 2011

  Intern

  Customer service and support for students and professors at the College, semesterly planning of classes (100+ groups, 40+ rooms, 60+ professors, 3 buildings).

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  Santander brasil

  Apr 2011 - Aug 2019

  - Management of a multifunctional team (CRM, Marketing, BI, Products, etc.) in the Investment Performance Desk, increasing sales volume of investment products across channels and optimizing the customer journey for onboarding, inquiries, and transactions.- Oversaw multichannel marketing campaigns, some over 6 months long with numerous segments, including briefing and validation of all pieces and formats involved.- Redesign dozens of these campaigns for investor retention, profitability, and reduction of portfolio churn, with notable results in renewals of fixed income investments.- Development of new customer journey maps for portfolio consultation and management for retail clients within the app. Show less - Development and implementation of seasonal campaigns across channels (e.g., Black Friday).- Management of marketing campaigns for all business-related products across different channels, optimizing the funnel for higher engagement and increased sales.- Construction of the functional architecture for A/B testing across the Santander e-commerce platform.- Participation in strategic marketing projects, such as the CRM system migration and expanding the range of engagement/sales kpis through technological developments in channels (app, website, internet banking, ads, etc.). Show less - Management of customer relationship campaigns throughout various stages of the customer lifecycle (attraction, activation, retention, and reactivation), promoting segment migration and catering to special segments (e.g., university students).- Development of studies for the Segments teams, assisting in understanding the needs and strategic priorities of each group.- Leadership of a project to automate CRM reports, reducing the waiting time for essential information required for campaign management. Show less

  • E-Commerce Coordinator

    Oct 2017 - Aug 2019

  • E-Commerce Analyst

    Jul 2016 - Sept 2017

  • CRM Analyst

    Apr 2012 - Jun 2016

  • CRM Intern

    Apr 2011 - Mar 2012
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  Safra

  Aug 2019 - Jul 2020

  Digital channels manager

  - Design and implementation of the cross-selling journey for insurance products within the SafraPay e-commerce platform.- Support and monitoring of the entire sales pipeline for SafraPay, including e-commerce and human channels.- Development of tagging models and coordination of their implementation across three different channels (apps and web).

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  Stefanini brasil

  Aug 2020 - Aug 2023

  - Responsible for developing and implementing the Market Intelligence strategy for Stefanini Group in Brazil, as well as optimizing the sales funnel through Inside Sales.- Relationship management with IDC, Gartner, and other global market intelligence institutions, and positioning the brand in major business awards in Brazil (e.g., Prêmio Valor 1.000, Ranking Open Corps, Exame Melhores e Maiores, among others).- Management of the "Space87" brand, a representation of Stefanini's "Innovation DNA." In addition to developing content, events, projects, and innovation programs for the global repositioning of Stefanini in this market. Show less

  • Head of Market Intelligence

    Nov 2021 - Aug 2023

  • Head of Innovation

    Aug 2020 - Oct 2021
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  Topaz

  Sept 2023 - now

  Marketing lead

  Responsible for leading the team and Marketing strategy of Topaz in Brazil.The Topaz Marketing team is committed to connecting companies in the financial sector with cutting-edge technological solutions, ranging from core banking and anti-money laundering to treasury and investments. We collaborate with traditional banks, digital banks, fintechs, and credit unions, empowering them to offer high-quality financial products to their end customers.United by technology, our mission is to be the fundamental foundation for the digital transformation of the financial sector. Together with our clients, we are shaping the future of financial connections.#Topaz #ForEvolution #Marketing Show less