Experience

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  Philips

  Jan 1999 - Feb 2007

  Account/project manager communication design

  𝗠𝘆 𝗿𝗼𝗹𝗲:Account Manager/ Communication Consultant for communication design: dedicated contact person and Communication consultant for Philips Design clients (Consumer Electronics, Lighting, Medical Systems). Full project process : acquiring communication projects, intake, consolidation client´s briefing, project proposal, direct creative teams in cooperation with art directors and final delivery of projects deliverables within agreed time and budget constraints.

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  Vogel's products bv

  Mar 2007 - Mar 2019

  Marketing communications consultant

  𝗠𝘆 𝗿𝗼𝗹𝗲𝘀:1. 𝘀𝗲𝗻𝗶𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗿𝗼𝗹𝗲:Responsible for the definition, development and implementation of the communication strategy (online & offline) for high end innovative product propositions in (mainly) European CE markets, in close collaboration with internal stakeholders. 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: ● Translate the defined marketing objectives into a creative communication concept. ● Content lead and project manager of communication tools via third party design agencies to accompany product launches ● Support product launch deployment in Europe though Business Partner network● Create online visibility for new products through PR & online campaigns2. 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗿𝗼𝗹𝗲: Responsible for project managing several shopper-, consumer and dealer insight researches3. 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗼𝗹𝗲:Responsible for defining, developing & delivering the instore communication strategy including the packaging harmonization program𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:● Support Vogel's sales department with sales tools to ensure shopper centric instore presentation in all Vogel's point of sales worldwide● Create training modules (e-learning program) to support salesmen on the shop floorAbout the company:Vogel’s Products is European market leader in providing solutions to mount flat screens, monitors, tablets and speakers. Vogel's consumer and professional solutions are sold online and can be found in CE Retail worldwide, via a network of selected Business Partners. Family owned. Show less

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  Heliox

  Mar 2019 - Jul 2021

  Marketing communication manager

  𝗠𝘆 𝗿𝗼𝗹𝗲: Responsible for driving, defining & developing the branding strategy and marketing communications strategy, including leading the content strategy to articulate Heliox's thought leadership role. Part of the Sales Team. 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: Managing the initiation, coordination and execution of communication programs (tactics include: brand identity guidelines development and custodianship, integrated communications content calendar deployment (PR/social media/website), marcom and sales collateral finalization, product launch material production, online marketing activities optimization (SEO/SEA), website optimization (GA), internal communications (including employee activities to foster employee engagement). Activities include : trade shows, webinars, copywriting, photography, animations, graphic design items (whitepapers, brochures, infographics) & video. About the company: 🚌⚡️Heliox provides world-class smart energy management solutions that are scalable within a fast-changing e-mobility landscape. Heliox serves e-bus and e-truck fleets, passenger vehicles, marine, port, mining vehicles and more. Turnkey projects are implemented worldwide. Heliox has succesfully made the move from start-up to scale up phase. 2019: PE owned Jan. 2024: acquired by Siemens Sept 2024 Carve out: Siemens & Heliox Show less

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  Rockpanel

  Nov 2021 - Jul 2022

  Interim marketing communications manager

  𝗠𝘆 𝗿𝗼𝗹𝗲: Responsible for all marketing and communications efforts and executions for the Netherlands, Belgium and Luxemburg. Supporting, analysing, planning, co-ordinating, budgeting to reporting and executing both internal and external marketing communication activities. Part of the Rockpanel marketing team. Sparring partner for dedicated Business Manager/Business Director.𝗧𝗮𝗰𝘁𝗶𝗰𝘀:● Marcom strategy: set-up, alignment with key stakeholders, coordination and execution● Marcom campaigns: translating corporate marcom campaigns to dedicated country specific campaigns● Lead generation: Initiation, coordination and execution of dedicated sales campaigns, including setting up a sales incentive programme, online monitoring of results with Digital Marketing Manager● Competitive analysis: monitoring online & offline ● Public relations: Co-ordination of press communications and PR planning● Content strategy: Initiation, coordination and execution of content strategy to social media channels (LinkedIn, Instagram, Facebook), in close collaboration with Content Manager● Events: responsible for participation and setting up local exhibitions and customer events𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: Content calendar deployment via owned/ social media channels/ partner platforms and dealer platforms (online and offline), Marcom and sales collateral production (brochures/leaflets), dealer incentive programme set up and deployment, project management of touchpoint material (best cases), organizing participation fair for façade companies and participation in international sailing event.About the company: ♻️Rockpanel produces exterior cladding panels in a unique and innovative process that converts the Basalt rock into a robust, easy to work with and fire safe exterior façade cladding material that delivers a unique set of benefits. Multinational/ listed company. Part of Rockwool. Show less

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  Autarco

  Sept 2022 - Feb 2023

  Interim marketing manager

  𝗠𝘆 𝗿𝗼𝗹𝗲: Responsible for the delivery of Autarco's new brand positioning and proposition, including the development of all touchpoint tools. Guiding team of inhouse and external marketing experts. Reporting to CEO.About the company: ☀️⚡️Autarco is the world's first brand of complete solar PV systems focused on delivering a clear proposition in the rooftop segment with an easy, cash-back and insured kWh performance guarantee.

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  Grodan

  Jan 2023 - Apr 2023

  Interim marketing manager

  𝗠𝘆 𝗿𝗼𝗹𝗲: Responsible for executing ongoing marketing efforts for region North Western Europe. (Benelux, France, Germany, Nordics, UK). Linking pin between Global Marketing and Local Sales teams. Part of the Business Unit MT. 𝗧𝗮𝗰𝘁𝗶𝗰𝘀:● Marketing execution alignment with key stakeholders, coordination and execution● Product launch campaigns: translating corporate marcom campaigns to dedicated country specific campaigns● Lead generation: coordination of incoming leads according to QML- SQL predefined process● Events: responsible for participation and setting up local exhibitionsAbout the company: ♻️🍅🥒🍆Grodan is global leader in the supply of innovative stone wool substrate solutions for professional horticulture based on precision growing principles. Multinational/ listed company. Part of Rockwool. Show less

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  Weed-it | powered by rometron

  May 2023 - Jul 2024

  Interim marketing manager - quartermaster

  𝗠𝘆 𝗿𝗼𝗹𝗲: Responsible for setting up WEED-IT’s marketing strategy, as a result of a structured, thoughtful project process, carefully aligning with internal key stakeholders and business partners. As a result, a marketing plan was delivered, which included business goals, mission, vision and proposition. Also, marketing was established as a new capability and embedded in the organisation with processes & tools, based on common ground. The new marketing strategy was materialized with a new brand positioning and deployed in all relevant touch point tools and launched during the first dealer event ever, bringing together and creating synergy with business partners coming from all corners of the world. Transformed communication from product-specs driven communication to end-customer benefit. Led team of 4 FTE including close network of subcontractors. Reported to Sales Director/CEO.𝗧𝗮𝗰𝘁𝗶𝗰𝘀:● Marketing analysis: (internal/external/market) with internal key stakeholders and business partners ● Marketing strategy: formulating marketing plan according to OGSM● Marketing deployment: Brand positioning> website/marcom collateral/setting up content strategy/social media & PR strategyNew product launch> deployment in appropriate touchpoint tools + Dealer event About the company: 🚜💦♻️Rometron’s WEED-IT’s precision spot spraying technology is the most accurate and most effective weed detection and elimination solution on fallow land, saving up to 90% on chemical costs. The WEED-IT system can be applied to any type and any brand of (autonomous) sprayers in orchards, vineyards and on arable land. Rometron’s expertise, legacy and robust state of the art solution has resulted in becoming the expert and global market leader within spot spraying precision agriculture. WEED-IT is sold via a dedicated distributor network in Australia, Latin America, North America and South Africa. Privately owned. Show less

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  Lumen

  Jul 2023 - Nov 2023

  Interim marketing consultant

  𝗠𝘆 𝗿𝗼𝗹𝗲: Consulting on Go-to-Market strategy for JR Yachts new proposition: the Lumen E10.About the company: 🚤 ⚡JR Yachts design, develop and carefully craft high tech, state of the art electric yachts. Hydrodynamic engineering and elegant design amalgamate in the three different models available. Power, silence and durability ensure an effortless sailing experience.

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  Freelance

  Sept 2024 - Nov 2024

  Sabbatical - chief renovation officer

  Allround Work planner l Facility manager (specialized in making coffee and warming “worstebroodjes” l painter (inside and outside)l interior architect l stylist l cleaning lady

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  Grodan

  Dec 2024 - now

  Interim public affairs manager