Experience

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  Sakal media group

  Jan 2000 - Dec 2001

  Sales manager

  Sales and new business development

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  Ushak kaal communications

  Jan 2002 - Oct 2003

  Brand executive

  Client Servicing - BSNL, Delhi Tourism, Indian Oil

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  Havas group

  Nov 2003 - Jun 2006

  Group brand manager

  Part of their Brand Management Team handling best of the brands like Voltas AC, Lacoste, Triveni Sugar & Engineering, India TV, Omaxe, ONGC & IndianOil. Played instrumental role in one of the most recalled campaigns of Voltas - Jaisa India ka Dil, Waisa India ka AC

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  Mccann worldgroup

  Jul 2006 - Mar 2007

  Associate head - brands

  Clients handled - ABT Associates, Nestle Wellness, Moolchand Hospital of their regular communication campaigns highlighting the medical advancements at Moolchand.

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  Lintas

  Apr 2007 - Aug 2009

  Head of brand

  Was heading the brand marketing team with focus on increasing revenues from the existing businesses and new client acquisitions. Worked on initial launch of Volvo Cars, Major achievement was to successfully launch the BL Kapoor Hospital, SBL Homeopathy and Vardhman Yarns and Delhi Govt and Delhi Transco. Roles demanded building strong client agency relation with an objective on client retention.

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  Percept ltd

  Sept 2009 - May 2012

  Business head

  Business Head of Delhi Branch at AMO, a vertical of Percept India. Managed agency's P&L account. Brand Management, Media Strategy & Planning. Clients worked for - Sansui & Kelvinator, Era Infra and Era Landmarks, Shaktibhog Foods, Salora Mobile, Zozirushi.

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  Era group

  Jun 2012 - Aug 2013

  Agm - brand & corporate communications

  Complete ownership of Corporate Communication & Business Verticals of Era... > Era Landmarks (Real Estate)> Era Infra (Infrastructure & National Highways)> Era Business School (PGDM Institute)> Era Cinemas (Entertainment)> Era Buildsys & E-Zone (PEB)

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  Ajnara india ltd.

  Sept 2013 - Jan 2019

  Head - marketing & pr

  Led Ajnara's Brand Marketing & Communications strategy. Launched 20+ affordable and premium residential projects in Delhi NCR. Brand Communications, Media planning & buying, PR management, managing Digital & Social media content, and regular CSR activities. ATL & BTL support to the channel partners and organising customer events at site offices. Overall created a Healthy brand image of the organisation over the years.Successfully executed their Brand Film across electronic media. Also launched their highly ambitious vertical All-In a retail store chain. Show less

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  Bhumika realty

  Feb 2019 - May 2021

  Head - marketing & pr

  Led the Brand Marketing, Digital & PR activities of Bhumika Realty which has developed - Urban Square - India’s largest Retail & Hospitality Centric Mixed Use development in Udaipur, Rajasthan. Spread across 1.8 million sq ft it includes the entire gamut of Real Estate verticals being, Retail, Commercial, Serviced Apartments, and a Five Star Hotel. Owning its brand building activities making it synonym as one of the fastest growing Real Estate developer in North. Launched - Urban Square Galleria Mall in Alwar. A sustained and a planned marketing activities. Taking the ATL & BTL, PR activities from scratch with many Ist as they were implemented during y tenure ~ Set Up in house digital team with focused lead generation activities. ~ Upscaled their Google Rankings and social media engagements ~ New feature rich website for better consumer experiences ~ Helped winning them 7 coveted awards ~ Set up pre sales lead management software ~ Regular PR stories Show less

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  Trehan iris

  Jun 2021 - now

  Vice president marketing

  As VP- Marketing, the role demands complete ownership of the brand, and lead the Marketing Communications of 'Trehan Iris'. Manage Digital & Social Media marketing, PR, Events besides ATL & BTL activities.